At a Glance
- Tasks: Lead and innovate in influencer marketing, driving growth and strategic partnerships.
- Company: Join Goat, a global leader in influencer marketing under WPP Media.
- Benefits: Competitive salary, career development, and the chance to shape the future of influencer marketing.
- Other info: Dynamic team culture with opportunities for mentorship and professional growth.
- Why this job: Be at the forefront of influencer marketing, making a real impact on global brands.
- Qualifications: Proven leadership in agency settings and experience in scaling influencer businesses.
The predicted salary is between 63000 - 77000 £ per year.
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries. With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.
About the Opportunity: This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact.
Role Responsibilities:
- Strategic Leadership & Market Representation: Develop, own, and execute the overarching UK influencer marketing business strategy, aligning with global objectives and regional growth targets. Act as the primary voice and thought leader for WPP Media’s influencer capabilities in the UK, representing the agency at key industry forums, client leadership meetings, and within WPP Media committees. Operate with a mid-term strategic and operational focus, developing plans for 1-2 years impact on functional results.
- Commercial Growth & Client Partnership: Drive substantial year-on-year revenue growth, that matches momentum in the influencer marketing industry, from clients in the UK by identifying, developing, and securing expanded influencer scopes and strategic partnerships. Cultivate and nurture high-level, strategic relationships with clients and key WPP Media UK stakeholders, acting as a trusted advisor and primary escalation point for all UK influencer-related matters. Collaborate strategically with New Business and Account Management teams to acquire and onboard high-value client accounts, demonstrating a proactive attitude towards winning business. Lead, mentor, and develop the Goat UK team, fostering a culture of excellence, innovation, and continuous learning. Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions. Ensure the team is equipped with market-leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend.
- Operational Excellence & Delivery Oversight: Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns, from strategy through to post-campaign analysis. Collaborate closely with Global Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceed global client expectations. Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.
- Financial & Performance Management: Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, contributing to the overall P&L. Define and monitor key performance indicators (KPIs) for the UK influencer practice, providing regular strategic insights and reporting to the Goat Global President and UK WPP Media leadership.
Performance Requirements:
- Sustained year-on-year growth of UK influencer revenue from existing and new client portfolios.
- The strength, depth, and quality of strategic relationships cultivated with key clients and WPP stakeholders.
- Successful achievement of global and regional business objectives and KPIs within the UK influencer market.
Required Experience:
- Proven track record in a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid-sized to large team.
- Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth.
- Extensive experience managing and developing high-performing teams.
- Broad management and leadership knowledge, demonstrating mastery-level knowledge and skills within influencer marketing.
- Experience with direct accountability for major revenue targets, cost centres, or budgets.
UK Influencer Practice Lead employer: The Goat Agency
The Goat Agency is an exceptional employer that fosters a vibrant and innovative work culture, perfect for those passionate about beauty and social media. With a focus on employee growth, we offer numerous opportunities for professional development and creative brainstorming, all while working in a dynamic environment that values collaboration and fresh ideas. Located in a thriving area, our team enjoys the unique advantage of being at the forefront of beauty trends, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land UK Influencer Practice Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Goat Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Goat Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Goat Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Goat Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK Influencer Practice Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Goat Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Goat Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Goat Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Goat Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Goat Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Goat Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
