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- Tasks: Create and develop influencer strategies for beauty brands while collaborating with a dynamic team.
- Company: Join Goat Agency, a leader in influencer marketing, part of WPP Media, with a global reach.
- Benefits: Enjoy hybrid working, flexi-hours, health perks, and a £200 home office grant after probation.
- Why this job: Be part of exciting campaigns, engage with beauty trends, and work in a vibrant, creative culture.
- Qualifications: Passion for beauty, strong writing skills, and knowledge of social media platforms are essential.
- Other info: Experience in client-facing roles is a plus, but not required; tech-savvy candidates will thrive.
The predicted salary is between 22700 - 25000 £ per year.
Job Description
Job Title: Strategy Executive (Beauty Clients)
Location: London
Working Model: Hybrid
Salary: £27,060.00 – £29,000.00 (depending on experience)
About The Goat Agency:
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 600+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement and conversions.
About The Opportunity:
This role will suit candidates who are creative thinkers, possess strong writing skills, and have the ability to visualise and clearly communicate ideas. It is ideal for those with a genuine interest in beauty, and who are highly engaged with the world of social media and influencers.
Key Responsibilities:
- Developing influencer and social media strategies for our beauty clients
- Researching and applying insights, data and statistics to support creative concepts and strategic recommendations
- Brainstorming creative ideas for influencer & social media campaign activations
- Writing pitch-winning presentations, both collaboratively and independently
- Attending and contributing to internal strategy briefings and brainstorming sessions
- Participating in client meetings and pitches
- Reviewing presentations and proposals in detail to identify and correct grammatical, factual, and design errors.
- Staying informed on the latest developments in social media, including emerging trends, key influencers, platform updates and the wider creative advertising landscape.
Role Requirements:
- Strong interest and knowledge of the beauty industry, including emerging trends, niche communities, and key players across social platforms
- Awareness of how beauty brands engage with audiences through influencer marketing and content strategies
- Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube) and their role in influencer marketing.
- Knowledge of content formats, platform algorithms, and best practices for engaging beauty audiences
- Strong written and verbal communication skills
- Ability to communicate and present ideas clearly to clients and other stakeholders
- An eye for design, or some previous design experience, is beneficial.
- Any previous experience in a client-facing role is advantageous but not essential.
- Generally tech-savvy (Mac OS).
- Proficient in PowerPoint / Google Slides (essential).
- Basic experience with Adobe Photoshop (advantageous).
- Basic proficiency in Excel / Google Sheets (advantageous).
Company Culture and Benefits:
- Regular social events and ongoing clubs
- Provided MacBook laptop to work from
- Flexi-hours
- Hybrid Working
- £200 grant to make your working from home set up comfortable once you’ve passed probation
- Health and wellbeing allowance once you’ve passed probation
- Health Insurance after you’ve passed probation
- Life Insurance Policy
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday & Work Anniversary Days Off
- Length of Service Gifts
- In-Office Benefits such as beauty treatments & yoga
- Flexible Bank Holidays
- Volunteering Days
- Free Flu Jabs
Plus many more!
Strategy Executive employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Executive
✨Tip Number 1
Familiarise yourself with the latest trends in the beauty industry and social media. Follow key influencers and brands on platforms like Instagram and TikTok to understand what works in influencer marketing.
✨Tip Number 2
Engage with the Goat Agency's content on social media. Comment, share, and participate in discussions to show your genuine interest in their work and the beauty sector.
✨Tip Number 3
Prepare to discuss your ideas for influencer campaigns during interviews. Think about how you would approach a campaign for a beauty brand and be ready to present your thoughts clearly.
✨Tip Number 4
Network with professionals in the beauty and influencer marketing space. Attend relevant events or webinars to connect with others and gain insights that could help you stand out as a candidate.
We think you need these skills to ace Strategy Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Strategy Executive position. Understand the key responsibilities and requirements, especially the emphasis on creativity and strong writing skills.
Tailor Your CV: Customise your CV to highlight relevant experience in influencer marketing, social media strategies, and any previous roles that demonstrate your writing and communication skills. Make sure to include specific examples that align with the beauty industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and your understanding of social media trends. Use this opportunity to express your creative thinking and how you can contribute to the agency's goals.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any grammatical or factual errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at The Goat Agency
✨Show Your Passion for Beauty
Make sure to express your genuine interest in the beauty industry during the interview. Discuss any trends or brands you admire, and how they influence your understanding of influencer marketing.
✨Demonstrate Your Creativity
Prepare to share examples of creative ideas you've brainstormed in the past. Think about how you can apply these skills to develop innovative influencer strategies for beauty clients.
✨Master the Art of Communication
Since strong written and verbal communication skills are crucial, practice articulating your thoughts clearly. You might even want to prepare a mock pitch presentation to showcase your ability to communicate effectively.
✨Stay Updated on Social Media Trends
Research the latest developments in social media and influencer marketing. Be ready to discuss recent campaigns that caught your eye and how they could inspire your work at the agency.
