Senior Paid Social Executive

Job Title: Senior Paid Social Executive

Location: London (Southbank)

Working Model: Hybrid

Salary: Up to £32,000.00 (depending on experience)

About The Goat Agency:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we\’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you\’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data driven approach is powered by insights gathered from tracking the performance of over 100,000 influencers. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

Key Responsibilities:

• The day-to-day paid social management of our portfolio of campaigns
• Expert in optimising social campaigns across multiple campaigns, all channels
• Used to driving ROI and trackable conversions, not just to amplify reach
• Understanding conversion tracking and pixel implementation
• Working on proposals for incumbent clients by identifying the strategy for each brand and their target audience
• Attending client meetings as the paid expert, being prepared with answers to potential questions
• Taking responsibility for ensuring numerous KPIs are hit and paid social campaigns are delivered
• Overseeing and managing large budgets on multiple social campaigns
• Reporting on campaigns and liaising with account managers to ensure the client is happy with results

Required experience to apply:

• 2+ years experience in paid social media
• Have the ability to work within a team & individually
• Motivated to run global campaigns
• Have the ability to work under pressure & to deadlines

Company Culture and Benefits:

• Regular social events and ongoing clubs.
• Provided MacBook laptop to work from.
• Flexi-hours.
• Hybrid working.
• £200 grant to make your working from home set-up comfortable once you’ve passed probation.
• Health and wellbeing allowance once you’ve passed probation.
• Health insurance after probation.
• Life insurance policy.
• 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
• Birthday & work anniversary days off.
• Length of service gifts.
• In-office benefits such as beauty treatments & yoga.
• Flexible bank holidays.
• Volunteering days.
• Free flu jabs.

Plus many more!