At a Glance
- Tasks: Lead and optimise high-performing paid social campaigns for global brands.
- Company: Join The Goat Agency, a leader in influencer marketing and social content.
- Benefits: Enjoy flexi-hours, health insurance, and 25+ days holiday.
- Other info: Dynamic culture with regular social events and career growth opportunities.
- Why this job: Make an impact with innovative campaigns and mentor a talented team.
- Qualifications: 4+ years in digital marketing with strong leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: London (Southbank)
Working Model: Hybrid
About The Goat Agency: This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
About the Opportunity: We’re looking for a Senior Paid Media Manager to lead the planning, activation, and optimisation of high-performing paid social campaigns across a range of clients. In this role, you’ll be responsible for shaping paid social strategy, managing campaign delivery end to end, and driving measurable results against client objectives.
Role Responsibilities:
- Provide strategic oversight and leadership for paid social campaigns, with a focus on influencer handles, to achieve client goals and drive results.
- Develop and implement comprehensive paid social strategies that align with the client's business objectives, target audience, and brand messaging.
- Lead and mentor a team of paid social specialists, providing guidance, feedback, and support to ensure their success and professional growth.
- Conduct ongoing analysis of campaign performance, identify areas for optimization, and provide strategic recommendations to clients.
- Stay up-to-date with industry trends, best practices, and platform updates to constantly improve our paid social strategies and tactics.
- Reporting into the Paid Social Directors, working with them to make resourcing decisions.
Role Requirements:
- Minimum of 4 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role.
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients.
- Strong leadership skills with experience in managing and motivating a team of paid social specialists.
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Excellent analytical skills, with the ability to analyze campaign performance data and make data-driven decisions.
- Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members.
Company Culture and Benefits:
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- Hybrid Working.
- Health Insurance after you’ve passed probation.
- Life Insurance Policy.
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & Work Anniversary Days Off.
- Length of Service Gifts.
- In-Office Benefits such as beauty treatments & yoga.
Senior Paid Media Manager (12 Month FTC) employer: The Goat Agency
The Goat Agency is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of London’s Southbank. With a strong emphasis on employee growth, you will have the opportunity to lead and mentor a talented team while enjoying benefits such as flexible working hours, health insurance, and generous holiday allowances. Join us to be part of a global leader in influencer marketing, where your contributions will drive impactful campaigns for renowned brands across the world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager (12 Month FTC)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how you've driven results in past roles. We want to see those numbers and success stories that prove you’re the right fit for the Senior Paid Media Manager position!
✨Prepare for the Interview
Do your homework before the interview! Research The Goat Agency, understand their campaigns, and think about how your experience aligns with their goals. We love candidates who come prepared and can discuss how they can contribute to our success.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Paid Media Manager (12 Month FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Manager role. Highlight your experience with paid social campaigns and any leadership roles you've held. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about paid media and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive results in past campaigns. We love seeing numbers that back up your success!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at The Goat Agency
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and best practices in paid social media. Brush up on your knowledge of platforms like Facebook, Instagram, and TikTok, and be ready to discuss how you've successfully implemented strategies in the past.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to share examples of how you've mentored or managed others. Highlight specific instances where your guidance led to successful campaign outcomes or team development.
✨Data is Your Best Friend
Be ready to dive into the numbers! Discuss how you analyse campaign performance and make data-driven decisions. Bring examples of past campaigns where your analytical skills made a significant impact on results.
✨Align with Their Vision
Research The Goat Agency and understand their approach to influencer-led content. Be prepared to discuss how your vision for paid social aligns with their goals and how you can contribute to their success in delivering measurable impact.
