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For Companies At a Glance
- Tasks: Lead and execute high-impact paid social campaigns for top global brands.
- Company: Join The Goat Agency, a pioneer in influencer marketing and part of WPP Media.
- Benefits: Enjoy remote work, flexi-hours, health insurance, and 25+ days holiday.
- Why this job: Be part of a dynamic team driving measurable results in a fast-paced environment.
- Qualifications: 3+ years of paid media experience required.
- Other info: Collaborate with 500+ social natives and mentor junior team members.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Work structure: Southwark, London / Remote
About The Goat Agency
Goat, part of WPP Media (formerly GroupM), is the global leading influencer marketing agency. We are looking for a Paid Social Manager to join us and work with some of the biggest brands in the world. We have a fantastic culture with a collaborative environment where everyone pitches in and has the chance to excel.
About The Opportunity
In this role, you’ll lead the strategy and execution of high-impact paid social campaigns for some of the world’s biggest brands. You’ll have ownership of campaign performance, mentor junior team members, and play a key role in new business pitches. This position is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about driving measurable results through data-led social media advertising.
Key Responsibilities
- Being responsible for the day-to-day paid media management of our large portfolio of campaigns
- Mentoring less experienced members of the Paid and Campaign delivery team
- Optimising social campaigns across multiple campaigns across all channels
- Driving ROI and trackable conversions not just to amplify views
- Tracking conversion and pixel implementation
- Explaining paid strategy to clients
- Attending pitches for prospective clients and assisting the client services team in selling paid media services
- Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
- Reporting on campaigns and liaising with account managers to ensure the client is happy with results
Role Requirements
- 3+ years paid media experience
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Strong analytical skills, with the ability to analyse campaign performance data and make data-driven decisions.
- Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members.
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients
- Experience overseeing and managing large budgets on multiple social campaigns
Company Culture and Benefits
- Regular social events and ongoing clubs
- Provided MacBook laptop to work from
- Flexi-hours
- Hybrid Working
- £200 grant to make your working from home set up comfortable once you’ve passed probation
- Health and wellbeing allowance once you’ve passed probation
- Health Insurance after you’ve passed probation
- Life Insurance Policy
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday & Work Anniversary Days Off
- Length of Service Gifts
- In-Office Benefits such as beauty treatments & yoga
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Paid Social Manager employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising. Follow industry leaders and engage with their content on platforms like LinkedIn or Twitter to stay updated on best practices and innovative strategies.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend relevant webinars, workshops, or local meetups to connect with others in the field, which can lead to valuable insights and potential referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you optimised performance and drove ROI, as this will demonstrate your data-driven approach during interviews.
✨Tip Number 4
Prepare for the interview by understanding The Goat Agency's client portfolio and recent campaigns. Tailor your discussion points to highlight how your experience aligns with their goals and how you can contribute to their success.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management and social campaigns. Use specific metrics to demonstrate your success in previous roles, such as ROI improvements or campaign performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and data-driven advertising. Mention how your skills align with the responsibilities of the Paid Social Manager role and provide examples of successful campaigns you've led.
Showcase Your Creativity: When discussing your experience, emphasise your creative approach to using ad tools and developing strategies for different brands. Include any innovative ideas you've implemented in past campaigns that resulted in measurable outcomes.
Prepare for Interviews: Anticipate questions about your experience with managing large budgets and optimising campaigns across multiple channels. Be ready to discuss specific challenges you've faced and how you solved them, showcasing your problem-solving skills.
How to prepare for a job interview at The Goat Agency
✨Showcase Your Data Skills
As a Paid Social Manager, being data-focused is crucial. Prepare to discuss your experience with data analysis and how you've used metrics to optimise campaigns in the past. Bring examples of successful campaigns where your data-driven decisions led to measurable results.
✨Demonstrate Creativity
Creativity is key in influencer marketing. Think about innovative strategies you've implemented in previous roles. Be ready to share ideas on how you would approach campaign creativity for different brands, showcasing your ability to think outside the box.
✨Prepare for Client Strategy Discussions
You'll need to explain paid strategies to clients clearly. Practice articulating your thought process on how to tailor campaigns for specific target audiences. This will demonstrate your understanding of client needs and your ability to communicate effectively.
✨Highlight Team Collaboration Experience
This role requires working well in teams, especially under pressure. Share examples of how you've successfully collaborated with colleagues or mentored junior team members. Emphasise your ability to thrive in a fast-paced environment and contribute positively to team dynamics.
