At a Glance
- Tasks: Manage and optimise paid social media campaigns for exciting brands.
- Company: Join Goat, a leader in influencer marketing under WPP Media.
- Benefits: Enjoy flexi-hours, health allowances, and 25+ days holiday.
- Other info: Regular social events and a supportive work environment await you.
- Why this job: Be part of a dynamic team shaping the future of social media marketing.
- Qualifications: 1 year of experience in paid social media required.
The predicted salary is between 28800 - 43200 € per year.
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we have been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you will collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is powered by insights gathered from tracking the performance of over 100,000 influencers. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
Responsibilities- Paid Social Campaign Management: Strategise, execute, and monitor paid social media advertising campaigns across various platforms.
- Audience Targeting: Conduct thorough research to define and reach target audiences with precision.
- Creative Collaboration: Work closely with wider teams to develop compelling ad creatives, messaging, and visuals.
- Performance Optimisation: Continuously analyse campaign performance metrics and adjust strategies to maximise ROI.
- A/B Testing: Experiment with different ad formats, targeting options, and creative elements to optimise campaign effectiveness.
- Industry Awareness: Stay updated on social media advertising trends, platform updates, and best practices.
- Analytics and Reporting: Generate regular reports to track campaign performance and provide actionable insights.
- Cross-Functional Coordination: Collaborate with other marketing teams to ensure alignment and integration of campaigns.
- Compliance and Regulation: Stay informed about industry regulations and platform policies to ensure ad compliance.
- Adaptability: Respond to changing market dynamics and adjust strategies accordingly.
- 1 year of Paid Social experience.
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- £200 grant to make your working from home set-up comfortable once you’ve passed probation.
- Health and wellbeing allowance once you’ve passed probation.
- Life insurance policy.
- 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & work anniversary days off.
- Length of service gifts.
- In-office benefits such as beauty treatments & yoga.
- Flexible bank holidays.
- Free flu jabs.
- Plus many more!
Paid Social Executive employer: The Goat Agency
Goat, as part of WPP Media, offers an exceptional work environment for a Paid Social Executive, characterised by a dynamic culture that prioritises employee wellbeing and growth. With benefits like flexible working hours, generous holiday allowances, and a supportive atmosphere enriched by regular social events, employees are empowered to thrive both personally and professionally. Joining Goat means being part of a pioneering team at the forefront of influencer marketing, where your contributions directly impact exciting global campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid social campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining us!
We think you need these skills to ace Paid Social Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Social Executive role. Highlight your relevant experience in paid social campaigns and any specific tools or platforms you've used. We want to see how your skills align with what we do!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about influencer marketing and how you can contribute to our team. Be genuine and let your personality come through – we love that!
Showcase Your Analytical Skills:Since performance optimisation is key in this role, make sure to mention any experience you have with analytics and reporting. Share examples of how you've used data to drive campaign success – we’re all about those measurable results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at The Goat Agency
✨Know Your Platforms
Make sure you’re well-versed in the various social media platforms and their advertising capabilities. Research how Goat leverages these platforms for influencer marketing, and be ready to discuss specific strategies you would implement.
✨Showcase Your Analytical Skills
Since performance optimisation is key, prepare to talk about your experience with analytics tools. Bring examples of how you've used data to drive campaign decisions and improve ROI in your previous roles.
✨Be Creative and Collaborative
Think about how you can contribute to creative collaboration. Have ideas ready for compelling ad creatives or messaging that could resonate with target audiences, and be prepared to discuss how you would work with other teams to bring these ideas to life.
✨Stay Updated on Trends
Demonstrate your passion for the industry by discussing recent trends in social media advertising. Show that you’re proactive about staying informed and can adapt strategies based on the latest developments in the field.
