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For Companies At a Glance
- Tasks: Create engaging social media content and manage community interactions for a major sports account.
- Company: Join Goat Agency, a global leader in influencer marketing with a vibrant culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Be part of exciting campaigns that shape the future of sports and entertainment on social media.
- Qualifications: Experience in social media, strong copywriting skills, and a passion for audience engagement.
- Other info: Dynamic team environment with a focus on creativity and innovation.
The predicted salary is between 32000 - 38000 £ per year.
Senior Social Media Executive (Rolling 6-month FTC) – Sports, Entertainment & Lifestyle
Location: Hybrid (London)
Salary: £32,000–£38,000 (pro rata)
Contract: Rolling 6-month Fixed-Term Contract
About The Goat Agency (Part of WPP Media)
Goat is a global leader in influencer marketing. Since 2015, we have delivered award-winning social campaigns across 70+ countries, helping brands achieve measurable results through social media.
The role
We are looking for a proactive, creative Senior Social Media Executive to support the development and delivery of social content and community activity across a major sports and entertainment account, within a wider portfolio. You will help bring channel plans to life with platform-optimised content, strong copywriting and a detail-focused approach to publishing and reporting.
Key responsibilities
- Support the planning and delivery of social media activity across key platforms (e.g., Instagram, TikTok, X, YouTube, Facebook), tailored to audience and channel objectives.
- Create and adapt high-quality content: captions, stories/reels concepts, social-first visuals and basic motion assets (where relevant), ensuring brand consistency and platform best practice.
- Manage day-to-day community engagement: monitoring, responding/escalating, and helping build a positive, active community.
- Track and report on performance (reach, engagement, video metrics, growth, click-through), translating data into clear actions and optimisation ideas.
- Stay up to date with platform changes, trends and emerging formats; share insights with the team to improve output.
- Collaborate closely with creatives, strategists, account teams and wider specialists to deliver against timelines and client expectations.
- Support campaign delivery, including briefing, scheduling, approvals and quality control.
About you
- Experience in a social media role (agency or in-house) with evidence of delivering strong, on-brand content and community outcomes.
- Excellent copywriting skills with an eye for tone of voice and detail.
- Confident creating social assets (e.g., Canva/Adobe; basic editing is a plus) and understanding what 'good' looks like across platforms.
- Comfortable working with analytics and performance reporting; you take a data-informed approach to iteration.
- Organised, reliable and able to manage multiple workstreams in a fast-paced environment.
- Interest in culture-led, audience-first work; category exposure to Sports, Entertainment and/or Consumer Goods is advantageous but not essential.
Senior Social Media Executive in London employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio of your best social media work. Whether it's campaigns you've run or content you've created, let your creativity shine.
✨Tip Number 3
Be proactive! Follow the companies you're interested in and engage with their content. Commenting thoughtfully can get you noticed by the right people.
✨Tip Number 4
Apply through our website! We love seeing applications directly from our site, and it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Social Media Executive in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you engage with platforms like Instagram and TikTok, so share any personal projects or experiences that highlight your creativity and understanding of these channels.
Tailor Your Content: Make sure to customise your application to reflect the job description. Use keywords from the posting, especially around community engagement and content creation. This shows us that you've done your homework and understand what we're looking for in a Senior Social Media Executive.
Highlight Your Copywriting Skills: Since strong copywriting is key for this role, include examples of your best work. Whether it's captions, blog posts, or social media campaigns, we want to see how you can craft engaging content that resonates with audiences. Don't be shy—show us what you've got!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do at Goat Agency!
How to prepare for a job interview at The Goat Agency
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of platforms like Instagram, TikTok, and YouTube. Research how these platforms are evolving and think about how you can leverage them for the role. This shows your passion and understanding of the social media landscape.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creative skills. Whether it’s a campaign you’ve run or content you’ve created, be ready to discuss how you approached it and the results it achieved. This will demonstrate your ability to create engaging, on-brand content.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media. Be prepared to discuss how you’ve used data to inform your strategies in the past. Showing that you can translate analytics into actionable insights will set you apart from other candidates.
✨Engage with the Community
Think about how you would manage community engagement for the brand. Prepare some ideas on how to foster a positive community and respond to feedback. This will show that you understand the importance of building relationships and maintaining a vibrant online presence.
