At a Glance
- Tasks: Lead and optimise high-performing paid social campaigns for global brands.
- Company: Join The Goat Agency, a leader in influencer marketing and social media.
- Benefits: Enjoy flexible hours, health insurance, and 25+ days holiday.
- Other info: Dynamic culture with regular social events and career growth opportunities.
- Why this job: Make an impact with innovative strategies and mentor a talented team.
- Qualifications: 4+ years in digital marketing with strong leadership and analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
We’re looking for a Senior Paid Media Manager to lead the planning, activation, and optimisation of high-performing paid social campaigns across a range of clients. In this role, you’ll be responsible for shaping paid social strategy, managing campaign delivery end to end, and driving measurable results against client objectives.
Role Responsibilities:
- Provide strategic oversight and leadership for paid social campaigns, with a focus on influencer handles, to achieve client goals and drive results.
- Develop and implement comprehensive paid social strategies that align with the client's business objectives, target audience, and brand messaging.
- Lead and mentor a team of paid social specialists, providing guidance, feedback, and support to ensure their success and professional growth.
- Conduct ongoing analysis of campaign performance, identify areas for optimization, and provide strategic recommendations to clients.
- Stay up-to-date with industry trends, best practices, and platform updates to constantly improve our paid social strategies and tactics.
- Reporting into the Paid Social Directors, working with them to make resourcing decisions.
Role Requirements:
- Minimum of 4 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role.
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients.
- Strong leadership skills with experience in managing and motivating a team of paid social specialists.
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Excellent analytical skills, with the ability to analyze campaign performance data and make data-driven decisions.
- Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members.
Company Culture and Benefits:
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- Hybrid Working.
- Health Insurance after you’ve passed probation.
- Life Insurance Policy.
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & Work Anniversary Days Off.
- Length of Service Gifts.
- In-Office Benefits such as beauty treatments & yoga.
Senior Paid Social Media Manager — Hybrid & Flexible Hours in London employer: The Goat Agency
The Goat Agency is an exceptional employer, offering a dynamic work culture that prioritises flexibility and employee well-being. With hybrid working options, generous holiday allowances, and a commitment to professional growth through mentorship, employees thrive in an environment that fosters creativity and collaboration. Located in the vibrant Southbank area of London, team members enjoy regular social events and unique in-office benefits, making it a truly rewarding place to advance your career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Media Manager — Hybrid & Flexible Hours in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show them you’re not just a fit for the role, but also for their team. Tailor your answers to reflect their values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to feel confident and articulate when discussing your experience and skills.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Senior Paid Social Media Manager — Hybrid & Flexible Hours in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Manager role. Highlight your experience with paid social campaigns and any leadership roles you've held. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about paid social media and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, make sure to include examples of how you've used data to drive results in past campaigns. We love numbers, so don't be shy about sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at The Goat Agency
✨Know Your Stuff
Before the interview, dive deep into The Goat Agency's recent campaigns and their approach to paid social media. Familiarise yourself with their clients and the types of results they've achieved. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Senior Paid Media Manager, you'll be leading a team. Be ready to share specific examples of how you've successfully managed and mentored teams in the past. Highlight any challenges you faced and how you overcame them to drive results.
✨Data is Your Best Friend
Prepare to discuss your analytical skills and how you've used data to optimise campaigns. Bring examples of past campaigns where your data-driven decisions led to significant improvements. This will demonstrate your ability to deliver measurable results, which is key for this role.
✨Stay Current with Trends
The social media landscape is always changing, so be prepared to talk about the latest trends and platform updates. Share your thoughts on how these changes could impact paid social strategies and how you would adapt to keep campaigns fresh and effective.
