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- Tasks: Lead innovative influencer marketing campaigns and mentor a dynamic team.
- Company: Join Goat, a global leader in influencer marketing under WPP Media.
- Benefits: Enjoy flexi-hours, health allowances, and 25+ days holiday.
- Why this job: Shape the future of influencer marketing with exciting brands worldwide.
- Qualifications: 6+ years in digital marketing with strong performance marketing expertise.
- Other info: Be part of a vibrant culture with regular social events and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About The Goat Agency: Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we have been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you will collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter. We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
About the Opportunity: As a Senior Account Director, you will drive strategic client partnerships, taking ownership of the successful delivery of complex, high-impact influencer marketing campaigns. Your role will involve shaping innovative strategies, mentoring your team, and ensuring delivery exceeds expectations. Beyond campaign execution, you will proactively identify opportunities for client growth, advising at a strategic level and championing long-term partnerships. This opportunity suits a senior leader with a deep expertise in performance marketing, outstanding client management skills, and a strong ability to lead teams in a competitive, data-driven environment.
Key Responsibilities:
- Serve as a trusted strategic advisor to key clients, building and maintaining executive-level relationships.
- Lead the development and execution of advanced, data-driven influencer marketing strategies that surpass client objectives.
- Oversee the delivery of high-value campaigns, managing cross-functional teams, influencers, and external stakeholders with efficiency and precision.
- Shape and refine performance marketing strategies by leveraging analytics and insights to continuously optimise results and inform future recommendations.
- Provide leadership, mentorship, and direction to account teams, driving professional development and ensuring alignment to client visions.
- Partner with key stakeholders to identify both organic and new business opportunities, contributing directly to agency growth and profitability.
- Maintain a strong understanding of market trends and innovations to offer proactive, forward-thinking solutions aligned with industry advancements.
Role Requirements:
- 6+ years of experience in a senior client-facing role within a digital marketing or advertising agency.
- Significant expertise in performance marketing, with a proven ability to deliver measurable results using data and analytics.
- Comprehensive understanding of influencer marketing strategies, platforms, and best practices.
- Exceptional communication, negotiation, and presentation skills, with experience engaging with senior stakeholders.
- Demonstrated success leading high-performing teams, providing direction, and fostering growth in a high-pressure environment.
- A highly strategic mindset, combined with the ability to balance big-picture thinking with detailed execution.
- Proven ability to identify and capitalise on business opportunities that expand revenue and deepen client relationships.
Company Culture and Benefits:
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- £200 grant to make your working from home set-up comfortable once you’ve passed probation.
- Health and wellbeing allowance once you’ve passed probation.
- Life insurance policy.
- 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & work anniversary days off.
- Length of service gifts.
- In-office benefits such as beauty treatments & yoga.
Senior Account Director in London employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. The more connections you make, the better your chances of landing that Senior Account Director role.
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or during interviews, share your insights on performance marketing and influencer strategies. Use real examples from your past experiences to demonstrate how you’ve driven results. This will set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Goat Agency, and express your interest in working with them. Even if they’re not hiring right now, they might keep you in mind for future opportunities.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. Make sure to tailor your application to highlight your skills in client management and campaign delivery, so we can see how you’d fit into our dynamic culture.
We think you need these skills to ace Senior Account Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Account Director role. Highlight your experience in performance marketing and client management, showcasing how you've driven successful campaigns in the past.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've shaped innovative strategies and built strong client relationships in your previous positions.
Showcase Your Data Skills: Since we’re all about data-driven results, make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns and drive measurable outcomes for clients.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board with our amazing team!
How to prepare for a job interview at The Goat Agency
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends and best practices in influencer marketing. Be ready to discuss how you've successfully implemented data-driven strategies in past roles, as this will show your expertise and alignment with what the company values.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams and mentored others in high-pressure environments. Highlight specific instances where your leadership directly contributed to successful campaign outcomes or client satisfaction.
✨Be a Strategic Thinker
Demonstrate your ability to think strategically by discussing how you've identified growth opportunities for clients in the past. Bring concrete examples of how your insights have shaped campaign strategies and led to measurable results.
✨Engage with Confidence
Practice your communication skills to ensure you can engage confidently with senior stakeholders. Prepare to discuss how you've built and maintained executive-level relationships, as this is crucial for the Senior Account Director role.
