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- Tasks: Lead innovative influencer marketing campaigns and build strong client partnerships.
- Company: Join Goat, a pioneer in influencer marketing under WPP Media.
- Benefits: Enjoy hybrid working, health perks, and 25+ days holiday.
- Why this job: Make a real impact in a dynamic environment with exciting brands.
- Qualifications: 6+ years in digital marketing with expertise in performance and influencer strategies.
- Other info: Be part of a top employer with a supportive culture and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (Southbank)
Working Model: Hybrid
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment.
As a Senior Account Director, you will drive strategic client partnerships, taking ownership of the successful delivery of complex, high-impact influencer marketing campaigns. Beyond campaign execution, you will proactively identify opportunities for client growth, advising at a strategic level and championing long-term partnerships. This opportunity suits a senior leader with a deep expertise in performance marketing, outstanding client management skills, and a strong ability to lead teams in a competitive, data-driven environment.
- Serve as a trusted strategic advisor to key clients, building and maintaining executive-level relationships.
- Lead the development and execution of advanced, data-driven influencer marketing strategies that surpass client objectives.
- Shape and refine performance marketing strategies by leveraging analytics and insights to continuously optimise results and inform future recommendations.
- Provide leadership, mentorship, and direction to account teams, driving professional development and ensuring alignment to client visions.
- Maintain a strong understanding of market trends and innovations to offer proactive, forward-thinking solutions aligned with industry advancements.
6+ years of experience in a senior client-facing role within a digital marketing or advertising agency.
Significant expertise in performance marketing, with a proven ability to deliver measurable results using data and analytics.
Comprehensive understanding of influencer marketing strategies, platforms, and best practices.
Company Culture and Benefits:
- Regular social events and ongoing clubs.
- Hybrid working.
- £200 grant to make your working from home set-up comfortable once you’ve passed probation.
- Health and wellbeing allowance once you’ve passed probation.
- Health insurance after probation.
- Life insurance policy.
- 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & work anniversary days off.
- Length of service gifts.
- In-office benefits such as beauty treatments & yoga.
- Flexible bank holidays.
Director/Senior Account Director in London employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director/Senior Account Director in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your achievements and how you've used data-driven strategies to achieve results. We want to see how you can bring value to the team, so don’t hold back!
✨Be Ready to Adapt
The marketing landscape is always changing, especially in influencer marketing. Stay updated on the latest trends and be prepared to discuss how you can leverage them for client success. We love candidates who are forward-thinking and can adapt to new challenges!
✨Apply Through Our Website
If you’re keen on joining us at Goat, make sure to apply through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always on the lookout for passionate individuals who can help us drive innovative campaigns!
We think you need these skills to ace Director/Senior Account Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Account Director. Highlight your experience in performance marketing and client management, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive results.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've successfully led influencer marketing campaigns and built strong client relationships.
Showcase Your Data Skills: Since we’re all about data-driven strategies, make sure to highlight your analytical skills. Talk about how you’ve used data to optimise campaigns and achieve measurable results in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at The Goat Agency
✨Know Your Influencer Marketing Inside Out
Make sure you brush up on the latest trends and best practices in influencer marketing. Be ready to discuss how you've successfully implemented data-driven strategies in past roles, as this will show your deep expertise and understanding of the industry.
✨Showcase Your Client Management Skills
Prepare examples that highlight your experience in building and maintaining executive-level relationships. Think about specific instances where you've driven client growth or navigated complex challenges, as these stories will demonstrate your ability to serve as a trusted strategic advisor.
✨Demonstrate Leadership and Team Development
Be ready to talk about how you've led teams in previous roles. Share your approach to mentorship and professional development, and how you've aligned your team's efforts with client visions. This will show that you're not just a manager, but a leader who inspires others.
✨Bring Data to the Table
Since this role is heavily focused on performance marketing, come prepared with examples of how you've used analytics to shape strategies and optimise results. Discuss specific metrics or outcomes you've achieved, as this will highlight your data-driven mindset and ability to deliver measurable results.
