At a Glance
- Tasks: Lead social strategy and creative direction for influencer marketing campaigns.
- Company: Join Goat, a pioneering influencer marketing agency under WPP Media.
- Benefits: Enjoy 25+ days holiday, health benefits, and a MacBook.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape innovative social strategies and work with global brands.
- Qualifications: Experience in social strategy and influencer content required.
The predicted salary is between 50000 - 80000 £ per year.
Location: London (Southbank)
Working Model: Hybrid
About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact. Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries. With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.
Opportunity
We are seeking a commercially minded Associate Strategy Director (Social Media) to lead social strategy and creative direction within our growing team. This role is for a social-native leader who understands platforms, creators and culture, and who is confident pitching and selling ideas. You will turn complex briefs into clear social opportunities, build insight-led strategies that work across the funnel, and shape social-first ideas that feel native in the feed. You will also set the bar for how we present our thinking, making it persuasive, memorable and practical to deliver.
Key Responsibilities
- Social and Influencer Strategy Leadership
- Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measurement thinking.
- Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns.
- Define success by channel and funnel stage, aligning strategy to client objectives.
- Social and Influencer-First Creative Direction
- Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures.
- Ensure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relevant channels.
- Maintain high creative standards across influencer-led work, balancing brand needs with creator authenticity.
- Pitching and Selling
- Lead and deliver compelling pitch narratives that win confidence and drive decisions.
- Present clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger work.
- Partner with account and production teams to ensure ideas are commercially viable and operational.
- People Leadership
- Lead and mentor the strategy team, building a collaborative, high-performance environment.
- Develop junior talent through coaching on social strategy, storytelling and presentation craft.
- Act as a thought leader through POVs, talks and internal training on social and creator trends.
Role Requirements
We are looking for a proven strategic leader who combines creativity with commercial acumen. You will have:
- Significant experience in social strategy, influencer content and creative leadership within influencer marketing or social-first environments.
- Deep knowledge of the influencer ecosystem and how platform mechanics shape performance.
- Strong pitching skills with a demonstrable record of winning and expanding client partnerships.
- The ability to distil complex insights into clear frameworks and sellable recommendations.
- A collaborative leadership style with experience mentoring high-performing teams.
- Exceptional communication skills, written and verbal, with strong attention to detail.
- Commercial awareness to ensure strategies are profitable, practical and aligned.
Company Culture and Benefits
- Regular social events and ongoing clubs.
- Provided MacBook laptop.
- Health and well-being allowance once you have passed probation.
- Health insurance after you have passed probation.
- Life insurance policy.
- 25 days holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday and work anniversary days off.
- Length of service gifts.
- In-office benefits.
Associate Strategy Director (Social Media) in London employer: The Goat Agency
At Goat, located in the vibrant Southbank area of London, we pride ourselves on being a leading employer in the influencer marketing space, offering a dynamic hybrid working model that fosters creativity and collaboration. Our culture is enriched by regular social events and a strong focus on employee well-being, alongside generous benefits such as health insurance, life insurance, and up to 30 days of holiday. We are committed to nurturing talent through mentorship and professional development opportunities, making Goat an exceptional place for those looking to thrive in a fast-paced, innovative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Strategy Director (Social Media) in London
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Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
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✨Showcase Your Strategy Skills
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✨Apply Directly Through Our Website
Don’t forget to apply for the Associate Strategy Director (Social Media) position at The Goat Agency via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Associate Strategy Director (Social Media) in London
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at The Goat Agency.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to The Goat Agency’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
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How to prepare for a job interview at The Goat Agency
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to The Goat Agency. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at The Goat Agency. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to The Goat Agency.
