At a Glance
- Tasks: Lead product development and partnerships for influencer marketing in the UK.
- Company: Join The Goat Agency, a global leader in influencer marketing under WPP Media.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and strategic thinking.
- Why this job: Make a real impact by shaping innovative products and partnerships in a dynamic industry.
- Qualifications: 5+ years in product management or partnerships, with a strong grasp of social marketing.
The predicted salary is between 54000 - 66000 £ per year.
- Working Model: Hybrid
- About The Goat Agency
Goat is part of WPP Media, the world’s leading media investment company.
Since 2015, we have been pioneering influencer marketing, helping global brands harness the power of social and creator-led content to deliver measurable impact.
Today, we are recognised as the global leader in the space, delivering award-winning campaigns in more than 70 countries.
With over 650+ social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions through the full marketing funnel.
About the Opportunity
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact.
Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries.
With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
Role Overview
You will sit between product, partnerships and client teams.
Your focus will be to package and scale Goat's influencer and social offerings for the UK market, and to build the partner ecosystem that powers them.
If you enjoy turning business challenges into product innovations, building strategic partnerships and helping sales and client teams win, this role is for you.
Key Responsibilities
- Product and Offering Development
- Own the UK product roadmap for influencer and social offerings, focused on facilitation, launch and ongoing impact.
- Work with the Head of Product to turn client needs, sales feedback and market insights into clear product packages and services.
- Define and update commercial positioning and packaging for key offerings.
- Create product one-pagers, playbooks and sales enablement materials.
- Work with Client Solutions, Strategy, Operations and Data to make sure offerings are deliverable, scalable and profitable.
- Partnerships Management
- Identify and prioritize key partners in-market. Examples include social platforms, creator and affiliate tools, measurement providers, data partners and talent networks.
- Manage partner relationships to secure access, betas, co-selling and co-marketing opportunities.
- Build excellent relationships with platform and tech partners to understand new formats, tools and opportunities that Goat can turn into products.
- Set up simple frameworks for partner onboarding, performance tracking, reviews and implementation management.
- Go-to-market and Commercial Support
- Work with Growth, Client Solutions and the Account Management Team to embed products and partnerships into pitches and RFP responses.
- Develop narratives, case studies and POVs that explain how our offerings and partner integrations drive results.
- Join key client meetings as a product and partnerships expert when needed.
- Track adoption, revenue and performance of products and partnerships and recommend improvements.
- Market and Competitive Insight
- Monitor social platforms, creator economy trends, ad tech and competitor offerings.
- Share regular insight and recommendations with senior leadership on where to build, partner or refine.
- Help with internal training and simple thought leadership materials that keep teams informed.
- Required Skills
- 5+ years of experience in product management, partnerships, business development or strategy in marketing, advertising, ad tech, social platforms or the creator economy.
- Strong understanding of social and influencer marketing, including platforms, creators and measurement.
- Proven experience creating and launching productized services or packages, ideally in an agency or B2B environment.
- Experience building and managing strategic partnerships with platforms, tech vendors or data providers.
- Strong commercial skills. Comfortable thinking about pricing, margins and how offerings drive revenue.
- Excellent organization and time management, with the ability to handle multiple workstreams.
- Clear written and verbal communication skills and confidence presenting to senior stakeholders.
- Proficiency with tools such as Hub Spot or another CRM, Microsoft Suite and Google Work space.
- #J-18808-Ljbffr
Global Products and Partnerships Director (12 Month FTC) employer: The Goat Agency
The Goat Agency is an exceptional employer that fosters a vibrant and innovative work culture, perfect for those passionate about beauty and social media. With a focus on employee growth, we offer numerous opportunities for professional development and creative brainstorming, all while working in a dynamic environment that values collaboration and fresh ideas. Located in a thriving area, our team enjoys the unique advantage of being at the forefront of beauty trends, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Global Products and Partnerships Director (12 Month FTC)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Global Products and Partnerships Director (12 Month FTC)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at The Goat Agency from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at The Goat Agency specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at The Goat Agency
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at The Goat Agency, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show The Goat Agency you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure The Goat Agency that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for The Goat Agency, so think on your feet and don't hesitate to showcase your creativity!
