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- Tasks: Analyse social media data to optimise influencer campaigns and drive performance.
- Company: Join Goat, a leader in influencer marketing under WPP Media.
- Benefits: Enjoy flexi-hours, health perks, and 25+ days holiday.
- Why this job: Be part of a dynamic team shaping the future of social media marketing.
- Qualifications: 2+ years in social media analytics with strong communication skills.
- Other info: Collaborative culture with regular social events and career growth opportunities.
The predicted salary is between 30240 - 50400 £ per year.
Location: Southwark, London
Working Model: Hybrid
Salary: Up to £42K
About Goat: Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we have been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries. As part of our team, you will collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions. Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter. We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment.
Your responsibilities will include:
- Collaborating with Paid and Organic Campaign teams to deliver data-led strategies that optimise performance, improve efficiency, and enhance targeting across live campaigns.
- Extracting, cleaning and analysing large-scale social media datasets to uncover patterns, trends and actionable insights that inform campaign planning and decision-making.
- Working cross-functionally with campaign managers, strategists and creative teams to embed data-driven thinking throughout campaign execution.
- Working with the Campaign Data team to ensure accurate data capture, storage and retrieval, while supporting the evaluation and implementation of tools to improve data workflows.
- Communicating complex data findings clearly and effectively to both technical and non-technical audiences, including internal stakeholders and clients.
- Continuously monitoring campaign performance, using data to assess effectiveness and recommend opportunities for ongoing optimisation.
- Producing clear, insightful reports and dashboards highlighting key trends, performance metrics and strategic recommendations.
- Supporting audience development and strategic planning from a data-first perspective, using segmentation and behavioural analysis.
Required experience to apply:
- Strong understanding of paid and organic social media, with an analytical mindset and a focus on performance.
- Proven experience working with large datasets and translating findings into meaningful insights that inform strategy.
- Excellent communication skills, with the ability to explain technical data and analysis in a simple, engaging way.
- Minimum of 2 years’ experience in a social media or digital marketing environment, with a focus on analytics and reporting.
Company Culture and Benefits:
- Regular social events and ongoing clubs
- Provided MacBook laptop to work from
- Flexi-hours
- Hybrid Working
- £200 grant to make your working from home set up comfortable once you’ve passed probation
- Health and wellbeing allowance once you’ve passed probation
- Health Insurance after you’ve passed probation
- Life Insurance Policy
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday leave
Data Analyst employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Goat or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your data analysis work, especially related to social media. This will help you demonstrate your expertise and make a lasting impression during interviews.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions and scenarios related to data analysis and social media. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Data Analyst role. Highlight your experience with social media analytics and any relevant projects you've worked on. We want to see how your skills align with what we do at Goat!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data analysis in the social media space. Let us know how you can contribute to our team and why you’re excited about working with us.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical mindset. Share examples of how you've worked with large datasets and turned them into actionable insights. We love seeing real-world applications of your skills!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at The Goat Agency
✨Know Your Data
Make sure you brush up on your data analysis skills, especially in relation to social media. Be prepared to discuss how you've worked with large datasets in the past and how you've translated those findings into actionable insights. This will show that you understand the core of what the role entails.
✨Understand the Company
Do your homework on Goat and its position within WPP Media. Familiarise yourself with their recent campaigns and the tools they use for data tracking and optimisation. This knowledge will help you tailor your answers and demonstrate your genuine interest in the company.
✨Communicate Clearly
Since the role involves explaining complex data to both technical and non-technical audiences, practice articulating your thoughts clearly. You might want to prepare a few examples where you've successfully communicated data insights in an engaging way. This will highlight your communication skills.
✨Show Your Passion for Social Media
Express your enthusiasm for social media and influencer marketing during the interview. Share any personal projects or experiences that showcase your analytical mindset and creativity in this space. This will help you connect with the interviewers and show that you're a good cultural fit.