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- Tasks: Analyse social media data to optimise influencer campaigns and drive performance.
- Company: Join Goat, a leader in influencer marketing, part of WPP Media.
- Benefits: Enjoy hybrid working, flexi-hours, health perks, and 25+ days holiday.
- Why this job: Be part of a dynamic team shaping the future of social media marketing.
- Qualifications: 2+ years in social media analytics with strong communication skills required.
- Other info: Regular social events and a supportive work culture await you!
The predicted salary is between 30000 - 42000 £ per year.
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Job Title: Data Analyst (Social Media Focus)
Location: Southwark, London
Working Model: Hybrid
Salary: Up to £42K
About Goat:
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we\’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you\’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
Your responsibilities will include:
- Collaborating with Paid and Organic Campaign teams to deliver data-led strategies that optimise performance, improve efficiency, and enhance targeting across live campaigns.
- Extracting, cleaning and analysing large-scale social media datasets to uncover patterns, trends and actionable insights that inform campaign planning and decision-making.
- Working cross-functionally with campaign managers, strategists and creative teams to embed data-driven thinking throughout campaign execution.
- Working with the Campaign Data team to ensure accurate data capture, storage and retrieval, while supporting the evaluation and implementation of tools to improve data workflows.
- Communicating complex data findings clearly and effectively to both technical and non-technical audiences, including internal stakeholders and clients.
- Continuously monitoring campaign performance, using data to assess effectiveness and recommend opportunities for ongoing optimisation.
- Producing clear, insightful reports and dashboards highlighting key trends, performance metrics and strategic recommendations.
- Supporting audience development and strategic planning from a data-first perspective, using segmentation and behavioural analysis.
Required experience to apply:
- Strong understanding of paid and organic social media, with an analytical mindset and a focus on performance.
- Proven experience working with large datasets and translating findings into meaningful insights that inform strategy.
- Excellent communication skills, with the ability to explain technical data and analysis in a simple, engaging way.
- Minimum of 2 years’ experience in a social media or digital marketing environment, with a focus on analytics and reporting.
Company Culture and Benefits:
- Regular social events and ongoing clubs
- Provided MacBook laptop to work from
- Flexi-hours
- Hybrid Working
- £200 grant to make your working from home set up comfortable once you’ve passed probation
- Health and wellbeing allowance once you’ve passed probation
- Health Insurance after you’ve passed probation
- Life Insurance Policy
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday & Work Anniversary Days Off
- Length of Service Gifts
- In-Office Benefits such as beauty treatments & yoga
- Flexible Bank Holidays
- Free Flu Jabs
Plus many more!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Analyst
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Industries
Advertising Services
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Data Analyst employer: The Goat Agency
Contact Detail:
The Goat Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in social media analytics. Understanding how to interpret data from platforms like Instagram and TikTok can give you an edge, as this role focuses on social media performance.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events or join online forums where you can connect with others who work at companies like Goat. This could lead to valuable insights and potential referrals.
✨Tip Number 3
Brush up on your data visualisation skills. Being able to create clear and engaging reports and dashboards will be crucial in this role, so consider using tools like Tableau or Google Data Studio to showcase your abilities.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data to drive campaign success in previous roles. Having concrete stories ready will demonstrate your analytical mindset and ability to communicate complex findings effectively.
We think you need these skills to ace Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analysis, particularly within social media and digital marketing. Use specific examples that demonstrate your analytical skills and ability to work with large datasets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analysis and influencer marketing. Mention how your skills align with Goat's mission and values, and provide examples of how you've successfully used data to drive campaign performance.
Showcase Communication Skills: Since the role requires explaining complex data findings to various audiences, include examples in your application that showcase your ability to communicate technical information clearly and effectively.
Highlight Relevant Tools and Technologies: Mention any specific tools or technologies you have experience with that are relevant to data analysis and social media. This could include data visualisation software, analytics platforms, or programming languages that enhance your candidacy.
How to prepare for a job interview at The Goat Agency
✨Know Your Data
Familiarise yourself with the types of social media datasets you might encounter. Be prepared to discuss how you've previously extracted, cleaned, and analysed large datasets to derive actionable insights.
✨Communicate Clearly
Practice explaining complex data findings in a simple and engaging manner. You may be asked to present your analysis to both technical and non-technical audiences, so clarity is key.
✨Showcase Your Experience
Highlight your previous experience in social media or digital marketing, especially focusing on analytics and reporting. Be ready to provide examples of how your insights have influenced campaign strategies.
✨Understand the Company Culture
Research Goat's company culture and values. Be prepared to discuss how you can contribute to their dynamic and supportive work environment, as well as how you align with their data-driven approach.