Creative Strategy Manager

Salary: £35-38k (depending on experience)

About The Goat Agency

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we\’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you\’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

About the Opportunity

We are looking for a new Creative Strategy Manager to join our Strategy team to help us in coming up with the best creative ideas and social strategies for some of the biggest brands in the world. In this role you will handle complex briefs, bring clarity to ambiguity, and elevate our creative output through strong cultural understanding, sound judgment, and strategic focus. Candidates should have proven experience working within social-first environments and a deep grasp of influencer ecosystems.

Key Responsibilities

• Lead high-value strategic proposals confidently, turning complex client challenges into clear, impactful solutions.
• Deliver end-to-end strategy projects with exceptional quality, ensuring insight-driven proposals anchored by a central idea.
• Simplify broad or ambiguous client problems into focused narratives with clear priorities.

Creative Contribution

• Develop bold yet strategically grounded ideas that resonate with premium and culturally relevant audiences.
• Present creative concepts as cohesive platforms, ensuring scalability across phases and executions.
• Use strong storytelling, visual references, and audience perspectives to bring ideas to life.
• Drive agency improvement through participation in management discussions and leadership of key initiatives (e.g., client groups, AI development, training programmes).
• Foster collaboration, knowledge sharing, and creative bravery within teams while actively supporting innovative thinking.
• Contribute to agency marketing via thought leadership, industry event insights, and content creation.
• Line manage interns, providing structured guidance and exposure to varied work.
• Temporarily manage junior team members during leadership absences, demonstrating senior leadership capability.
• Cultivate junior talent by refining their ability to recognise premium and culturally aligned approaches.

Client Engagement & Communication

• Deliver compelling client pitches, presenting ideas as memorable, story-driven solutions.
• Guide client understanding with logical yet emotive presentation strategies to ensure ideas resonate deeply

Role Requirements

• Proven experience in a strategic or creative role within another influencer agency
• Strong research skills with experience in distilling complex information into actionable recommendations.
• Ability to receive and apply criticism constructively to future work, demonstrating adaptability and a focus on continuous improvement.
• Demonstrate strong commercial awareness by crafting strategies that are profitable for the agency, realistic for internal delivery, and aligned with client objectives.
• Excellent written and verbal communication skills with meticulous attention to detail.
• Ability to work collaboratively in a team environment, balancing multiple projects and deadlines.
• Experience mentoring junior team members
• Strong pitching/presenting skills

Company Culture and Benefits

• Regular social events and ongoing clubs
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Provided MacBook laptop to work from
• Flexi-hours
• Remote/Hybrid Working
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga
• Flexible Bank Holidays
• Free Flu Jabs

Plus many more!

Seniority level

Associate

Employment type

Full-time

Job function

Advertising Services

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