At a Glance
- Tasks: Manage and optimise paid social media campaigns for top brands.
- Company: Join Goat, a global leader in influencer marketing under WPP Media.
- Benefits: Enjoy flexi-hours, health allowances, and a £200 home office grant.
- Other info: Regular social events and a supportive work culture await you.
- Why this job: Be part of a dynamic team shaping the future of social media marketing.
- Qualifications: 1 year of experience in paid social media required.
The predicted salary is between 30000 - 40000 £ per year.
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries. As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data driven approach is powered by insights gathered from tracking the performance of over 100,000 influencers. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter. We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
Responsibilities
- Paid Social Campaign Management: Strategise, execute, and monitor paid social media advertising campaigns across various platforms.
- Audience Targeting: Conduct thorough research to define and reach target audiences with precision.
- Creative Collaboration: Work closely with wider teams to develop compelling ad creatives, messaging, and visuals.
- Performance Optimisation: Continuously analyse campaign performance metrics and adjust strategies to maximise ROI.
- A/B Testing: Experiment with different ad formats, targeting options, and creative elements to optimise campaign effectiveness.
- Industry Awareness: Stay updated on social media advertising trends, platform updates, and best practices.
- Analytics and Reporting: Generate regular reports to track campaign performance and provide actionable insights.
- Cross-Functional Coordination: Collaborate with other marketing teams to ensure alignment and integration of campaigns.
- Compliance and Regulation: Stay informed about industry regulations and platform policies to ensure ad compliance.
- Adaptability: Respond to changing market dynamics and adjust strategies accordingly.
Requirements
- 1 year of Paid Social experience.
Company Culture and Benefits
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- £200 grant to make your working from home set-up comfortable once you’ve passed probation.
- Health and wellbeing allowance once you’ve passed probation.
- Life insurance policy.
- 25 days holiday plus.
Paid Social Executive in Cardiff employer: The Goat Agency
The Goat Agency is an exceptional employer that fosters a vibrant and innovative work culture, perfect for those passionate about beauty and social media. With a focus on employee growth, we offer numerous opportunities for professional development and creative brainstorming, all while working in a dynamic environment that values collaboration and fresh ideas. Located in a thriving area, our team enjoys the unique advantage of being at the forefront of beauty trends, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Goat Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Goat Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Goat Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Goat Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Executive in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Goat Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Goat Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Goat Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Goat Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Goat Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Goat Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
