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- Tasks: Lead creative brand activations and enhance visibility in travel retail across Europe.
- Company: Join a dynamic team at a leading global spirits company.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Diverse workplace with opportunities for personal and professional growth.
- Why this job: Shape brand experiences and drive impactful marketing strategies in a vibrant environment.
- Qualifications: Experience in customer marketing and strong collaboration skills required.
The predicted salary is between 45000 - 55000 ÂŁ per year.
This role sits in the Europe Regional Hub. As Marketing Activation Manager, you will support the planning and lead the execution of best‑in‑class brand activations across some of our most important GTR customers. You will help shape the regional activation strategy, localise global toolkits, deliver on annual agreed marketing plans and increase visibility of our brands in the travel retail environment. This is a pivotal role in how our brands show up across Europe and beyond – combining creativity, commercial partnership, shopper understanding and flawless execution.
Deliver Activation Excellence
- Own activation and permanent visibility plan for customer remit
- Co‑lead annual brand activation plans aligned to global and regional prioritisation and traveller trends
- Evaluate and prioritise promotional packages using our investment framework
- Manage all aspects of project delivery – from briefing and creative development to technical drawings, production, installation and operational execution
- Identify new merchandising and visibility opportunities to keep our brands at the forefront of the category
- Lead permanent merchandising unit projects (wall bays, gondolas, shop‑in‑shops) across priority customers
- Support with regional marketing plans, promotional activities and merchandising execution, ensuring brand consistency in every touchpoint
- Ensure all content and communication is compliant with local market requirements including translations and responsible drinking messaging
- Provide content and assets for new product launches for online and offline channels
- Support customers on ad‑hoc marketing requests across their owned retailer communication channels
- Work alongside internal omni‑channel teams to deliver 360 campaigns with customers integrating in‑store, digital, e‑commerce and CRM touchpoints throughout the traveller journey
Partner with Stakeholders
- Collaborate closely with Regional Sales Managers and Key Account Managers to develop customer activation plans for new product launches and hero campaigns, identifying and assessing new opportunities to grow market share
- Develop strong relationships and manage day‑to‑day communications with customer partners and external agencies
- Support customer sell‑in with compelling activation proposals and visibility storytelling
- Work cross‑functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, Portfolio & Insights and other Regional Hubs across APAC and Americas
Reporting & Financial Management
- Own customer‑level A/P budgets, including PO management and monthly financial tracking
- Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders
- Monitor depletion trends and share actionable insights with commercial teams
- Assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies
Qualifications
- Experience in customer marketing, trade marketing or activation within Travel Retail, domestic off‑trade, FMCG, luxury or spirits
- Strong collaboration skills
- Expertise in POS production, retail design processes and flawless execution
- Strong analytical and financial acumen, including budget management and reporting
- A dynamic, positive, adaptable and proactive mindset, with excellent project leadership
- Curiosity, drive and the ability to manage multiple fast‑paced projects simultaneously
- Willingness to travel within UK, Ireland and Europe as required
- Solid business experience in Marketing within FMCG/drinks or Travel Retail with experience in Brand & Trade Marketing
- A passion for brands and experiences within the shopper environment
- Ability to manage multiple initiatives with strong execution orientation and end‑to‑end project management delivery
Benefits
- Private medical insurance, critical illness cover and optional healthcare cash plan
- Dental insurance
- 28 days' annual holiday
- Employee pension and share incentive plan
- Family care and season ticket loans
- Free mortgage advice and payroll giving options
- Access to employee shop allowance and discounts at high‑street retailers
- Regular events, office bar and employee‑run networks
- Array of tools and resources to support wellbeing and mental fitness
Diversity & Inclusion Statement
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these details off your CV and application form if you wish.
Responsible Drinking
As 'Créateurs de convivialité', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. All are welcome at Pernod Ricard, regardless of religious beliefs or personal choices regarding alcohol consumption.
Marketing Activation Manager employer: The Glenturret Distillery
Contact Detail:
The Glenturret Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Activation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along examples of your past work or ideas for future projects. This will help you stand out and demonstrate your passion for brand activations.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Share how you can contribute to their marketing activation goals – it shows initiative and enthusiasm!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in travel retail and marketing. Follow industry news, take online courses, and share your insights with others. This not only boosts your knowledge but also makes you a more attractive candidate.
We think you need these skills to ace Marketing Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Activation Manager. Highlight your experience in customer marketing and any relevant projects that showcase your creativity and execution skills.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about brand activations and how your background aligns with our goals. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, emphasise your ability to collaborate effectively. Share examples of how you've successfully partnered with others to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, recent campaigns, and how they fit into the travel retail environment. This knowledge will help you demonstrate your passion and ability to elevate brand visibility.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of projects you've led from start to finish. Highlight your experience in managing budgets, timelines, and cross-functional teams. This will show that you can handle the dynamic nature of the role and deliver activation excellence.
✨Prepare for Collaboration Questions
Since this role involves working closely with various stakeholders, think of instances where you've successfully collaborated with others. Be prepared to share how you built relationships and communicated effectively to achieve common goals.
✨Bring Data-Driven Insights
Familiarise yourself with key performance indicators relevant to marketing activations. Be ready to discuss how you've used data to evaluate campaign effectiveness and drive improvements. This will demonstrate your analytical skills and financial acumen, which are crucial for the role.