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- Tasks: Lead innovative marketing activations and manage a dynamic team in the travel retail sector.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a diverse brand portfolio.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Opportunity to travel and engage with international markets.
- Why this job: Make a real impact on global brands while working in a creative and collaborative environment.
- Qualifications: Experience in marketing activation and strong leadership skills are essential.
The predicted salary is between 60000 - 75000 £ per year.
Your manager: Marketing Activation Director – Europe & Omnichannel
Team: Europe Regional Customer Marketing
Location: Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big. We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty‑free, cruise ships and border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity.
About the role: Note, this is a fixed term contract for 12 months. As Senior Marketing Activation Manager, you will lead the planning and execution of best‑in‑class activations across three of our global GTR customers. Managing five direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across key airports in Europe. This is a pivotal role in how our brands show up across Europe and beyond—combining creativity, commercial partnership, shopper understanding and flawless execution. The position requires the ability to travel up to 30% of the time for customer meetings and airport visits.
Your unique contribution: This role has 4 main areas of responsibilities.
- Deliver Activation Excellence: Define annual brand promotional plans aligned to global and regional prioritisation and traveler trends. Evaluate and prioritise promotional packages, activation and visibility opportunities using our investment framework. Work closely with the omnichannel and retail design teams to deliver 360° activations, ensuring brand consistency in every touchpoint. Lead end‑to‑end implementation on strategic projects. Oversee all projects within customer remit while leading the team to deliver best‑in‑class activations.
- Leadership & Team Development: Provide day‑to‑day leadership, coaching, and performance management. Foster a high‑performing, collaborative, and innovative team culture.
- Partner with Stakeholders: Collaborate closely with Regional Sales Managers and Key stakeholders.
Senior Marketing Activation Manager in London employer: The Glenturret Distillery
Contact Detail:
The Glenturret Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Activation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brands and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are speaking about your experience and skills, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Activation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Activation Manager role. Highlight relevant experience and skills that align with the job description, especially in activation excellence and team leadership.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of omnichannel marketing!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to deliver impactful brand activations. Numbers and results speak volumes, so include metrics where possible!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their top brands like Absolut and Jameson. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Activation Experience
Prepare specific examples of past marketing activations you've led. Highlight how you defined promotional plans and executed them successfully. Use metrics to demonstrate the impact of your work, as this role is all about delivering excellence in activations.
✨Emphasise Leadership Skills
Since this role involves managing a team, be ready to discuss your leadership style. Share experiences where you coached or developed team members, fostering a collaborative culture. This will illustrate your capability to lead and inspire others.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you’ve faced in previous roles and how you overcame them, especially in omnichannel marketing contexts. This will help demonstrate your strategic thinking and adaptability.