At a Glance
- Tasks: Lead the charge for Wolfie's Whisky in London's vibrant on-trade scene.
- Company: Exciting independent spirits brand with a focus on character and culture.
- Benefits: Competitive salary, meaningful bonuses, and a supportive team environment.
- Other info: Join a fast-growing team and be part of something special from the start.
- Why this job: Shape the sales strategy and make a real impact in the drinks industry.
- Qualifications: Experience in on-trade sales and a strong network in London's bar scene.
The predicted salary is between 40000 - 50000 £ per year.
Own the room. Build the pipeline. Put Wolfie's on every backbar that matters. Wolfie's Whisky is one of the most exciting independent spirits brands in the UK right now, a whisky built on character, craft and culture. We're growing fast, and we need someone equally formidable to lead our charge into the London on-trade.
As On-Trade Sales Lead, you'll be the driving force behind our presence in London's bars, pubs and independent venues, and the architect of the commercial foundations that will take us further. This is a role for someone who doesn't wait to be pointed at opportunities. You'll see them, chase them down and convert them.
What you'll do
- New Business & Account Development
- Identify, target and win new on-trade accounts across London, focusing on quality bars, independent pubs and culturally relevant venues.
- Build and actively manage a structured pipeline of target accounts, converting listings into long‑term, high‑volume partnerships.
- Develop and maintain strong relationships across the trade, from bar managers and buyers to group purchasing teams.
- Rate Of Sale & Activation
- Drive consistent rate of sale across your account base through smart, insight‑led activation planning.
- Work hand‑in‑glove with our brand and culture teams to design in‑venue experiences that create genuine engagement, not just a listing.
- Identify and execute training, sampling and event opportunities that embed Wolfie's into the fabric of the accounts you manage.
- Wholesale & Distribution
- Build and manage key wholesale and distribution relationships to ensure seamless supply and consistent availability.
- Work proactively with distribution partners to unlock scale, support range development and remove commercial friction.
- Maintain accurate account and order data to support forecasting and planning across the business.
About you
- Solid experience in on‑trade sales within spirits, beer or FMCG, you know how the channel works and you've got results to prove it.
- A genuine network within the London on‑trade that you're proud of and ready to put to work.
- The commercial sharpness to manage a pipeline, prioritise effectively and close.
- A collaborative instinct, you'll work closely with brand, ops and leadership, and you'll enjoy it.
- An entrepreneurial mindset: you're comfortable with ambiguity, energised by early‑stage growth and motivated by ownership.
- A passion for whisky and the wider drinks world, you don't need to be a connoisseur, but you care about the craft.
Why Wolfie's
- Real ownership, you'll help shape not just the sales strategy, but the brand's commercial identity in the trade.
- A product people genuinely love, Wolfie's has earned its reputation through quality, not marketing spend.
- A tight, talented team that moves fast and trusts each other.
- Competitive salary, meaningful bonus structure, and benefits that reflect how seriously we take this hire.
- The chance to be part of something that's just getting started.
On Trade Sales Lead in London employer: The Glenturret Distillery
At Wolfie's Whisky, we pride ourselves on being an exceptional employer that fosters a culture of ownership and collaboration. As the On-Trade Sales Lead in London, you'll not only drive our brand's presence in the vibrant on-trade scene but also enjoy a competitive salary, meaningful bonuses, and the opportunity to shape our commercial identity alongside a talented team. Join us in a fast-paced environment where your passion for whisky and entrepreneurial spirit will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land On Trade Sales Lead in London
✨Tip Number 1
Network like a pro! Get out there and mingle with bar managers, buyers, and other industry folks. Attend events, tastings, and trade shows to build those connections that can help you land that dream role.
✨Tip Number 2
Show your passion for whisky! When you’re chatting with potential employers or contacts, let your enthusiasm shine through. Share your favourite brands, experiences, and what excites you about the industry – it’ll make you memorable!
✨Tip Number 3
Be proactive in your job search. Don’t just wait for roles to pop up; reach out to companies you admire, like Wolfie's, and express your interest. A well-timed email can open doors you didn’t even know existed!
✨Tip Number 4
Utilise our website to apply! We’ve got all the latest openings, and applying directly through us shows you’re serious about joining the team. Plus, it’s a great way to stay updated on what we’re looking for!
We think you need these skills to ace On Trade Sales Lead in London
Some tips for your application 🫡
Show Your Passion for Whisky:When you're writing your application, let your love for whisky shine through! We want to see that you care about the craft and culture behind it. Share any experiences or stories that highlight your connection to the drinks world.
Highlight Your Network:Make sure to mention your connections within the London on-trade. We’re looking for someone who knows the scene and can leverage those relationships. If you've got a solid network, flaunt it in your application!
Demonstrate Your Sales Savvy:We need someone who can own the room and build a pipeline. In your application, showcase your previous sales successes and how you've turned opportunities into long-term partnerships. Numbers speak volumes, so don’t be shy about sharing them!
Be Yourself:We value authenticity, so let your personality come through in your writing. Don’t just regurgitate your CV; tell us why you’re excited about this role and how you can contribute to Wolfie's journey. Apply through our website and show us what makes you unique!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Product Inside Out
Before the interview, make sure you know everything there is to know about Wolfie's Whisky. Understand its unique selling points, the brand's story, and what sets it apart in the market. This will not only impress your interviewers but also show your genuine passion for the product.
✨Showcase Your Network
Since this role requires a solid network within the London on-trade, come prepared with examples of your connections and how you've leveraged them in past roles. Be ready to discuss specific venues or contacts that could be beneficial for Wolfie's and how you plan to utilise these relationships.
✨Demonstrate Your Sales Strategy
Prepare to talk about your approach to building a sales pipeline and converting leads into long-term partnerships. Share specific strategies you've used in the past, including any insight-led activation plans that have driven sales. This will highlight your commercial sharpness and ability to manage accounts effectively.
✨Emphasise Collaboration and Culture Fit
Wolfie's values collaboration, so be sure to express your enthusiasm for working closely with different teams. Share examples of how you've successfully collaborated in previous roles, and convey your excitement about contributing to the brand's culture and identity in the trade.
