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- Tasks: Lead creative brand activations and enhance visibility in travel retail across Europe.
- Company: Join a dynamic team at a leading global spirits company.
- Benefits: Enjoy private medical insurance, 28 days holiday, and employee discounts.
- Other info: Diverse workplace with a focus on wellbeing and career growth.
- Why this job: Shape brand experiences and drive impactful marketing strategies in a vibrant environment.
- Qualifications: Experience in customer marketing and strong collaboration skills required.
The predicted salary is between 45000 - 55000 ÂŁ per year.
This role sits in the Europe Regional Hub. As Marketing Activation Manager, you will support the planning and lead the execution of best‑in‑class brand activations across some of our most important GTR customers. You will help shape the regional activation strategy, localise global toolkits, deliver on annual agreed marketing plans and increase visibility of our brands in the travel retail environment. This is a pivotal role in how our brands show up across Europe and beyond – combining creativity, commercial partnership, shopper understanding and flawless execution.
Deliver Activation Excellence
- Own activation and permanent visibility plan for customer remit
- Co‑lead annual brand activation plans aligned to global and regional prioritisation and traveller trends
- Evaluate and prioritise promotional packages using our investment framework
- Manage all aspects of project delivery – from briefing and creative development to technical drawings, production, installation and operational execution
- Identify new merchandising and visibility opportunities to keep our brands at the forefront of the category
- Lead permanent merchandising unit projects (wall bays, gondolas, shop‑in‑shops) across priority customers
- Support with regional marketing plans, promotional activities and merchandising execution, ensuring brand consistency in every touchpoint
- Ensure all content and communication is compliant with local market requirements including translations and responsible drinking messaging
- Provide content and assets for new product launches for online and offline channels
- Support customers on ad‑hoc marketing requests across their owned retailer communication channels
- Work alongside internal omni‑channel teams to deliver 360 campaigns with customers integrating in‑store, digital, e‑commerce and CRM touchpoints throughout the traveller journey
Partner with Stakeholders
- Collaborate closely with Regional Sales Managers and Key Account Managers to develop customer activation plans for new product launches and hero campaigns, identifying and assessing new opportunities to grow market share
- Develop strong relationships and manage day‑to‑day communications with customer partners and external agencies
- Support customer sell‑in with compelling activation proposals and visibility storytelling
- Work cross‑functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, Portfolio & Insights and other Regional Hubs across APAC and Americas
Reporting & Financial Management
- Own customer‑level A/P budgets, including PO management and monthly financial tracking
- Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders
- Monitor depletion trends and share actionable insights with commercial teams
- Assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies
Qualifications
- Experience in customer marketing, trade marketing or activation within Travel Retail, domestic off‑trade, FMCG, luxury or spirits
- Strong collaboration skills
- Expertise in POS production, retail design processes and flawless execution
- Strong analytical and financial acumen, including budget management and reporting
- A dynamic, positive, adaptable and proactive mindset, with excellent project leadership
- Curiosity, drive and the ability to manage multiple fast‑paced projects simultaneously
- Willingness to travel within UK, Ireland and Europe as required
- Solid business experience in Marketing within FMCG/drinks or Travel Retail with experience in Brand & Trade Marketing
- A passion for brands and experiences within the shopper environment
- Ability to manage multiple initiatives with strong execution orientation and end‑to‑end project management delivery
Benefits
- Private medical insurance, critical illness cover and optional healthcare cash plan
- Dental insurance
- 28 days' annual holiday
- Employee pension and share incentive plan
- Family care and season ticket loans
- Free mortgage advice and payroll giving options
- Access to employee shop allowance and discounts at high‑street retailers
- Regular events, office bar and employee‑run networks
- Array of tools and resources to support wellbeing and mental fitness
Diversity & Inclusion Statement
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these details off your CV and application form if you wish.
Responsible Drinking
As 'Créateurs de convivialité', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. All are welcome at Pernod Ricard, regardless of religious beliefs or personal choices regarding alcohol consumption.
Marketing Activation Manager in London employer: The Glenturret Distillery
Contact Detail:
The Glenturret Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Activation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your past work. This is your chance to demonstrate how you can deliver activation excellence and make brands shine.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how your skills align with their needs, especially in marketing activation.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in travel retail and FMCG. Show that you’re not just a candidate but a passionate professional ready to tackle challenges and drive brand visibility.
We think you need these skills to ace Marketing Activation Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Activation Manager. Highlight your experience in customer marketing and any relevant projects that showcase your creativity and execution skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand activations and how your background aligns with our goals. Be sure to mention specific experiences that demonstrate your ability to manage multiple projects.
Showcase Your Collaboration Skills: This role is all about teamwork, so don’t forget to highlight your collaboration skills. Share examples of how you've worked with different teams or stakeholders to achieve successful outcomes in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their unique selling points, recent campaigns, and how they fit into the travel retail environment. This knowledge will help you demonstrate your passion and show that you're ready to contribute to brand activation strategies.
✨Showcase Your Project Management Skills
Be prepared to discuss specific examples of projects you've managed from start to finish. Highlight your ability to juggle multiple initiatives and ensure flawless execution. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Emphasise Collaboration and Communication
This role requires strong collaboration with various stakeholders. Share experiences where you've successfully worked with cross-functional teams or external agencies. Highlight your communication skills and how you've built relationships to drive successful marketing activations.
✨Prepare for Financial Discussions
Since budget management is key in this role, brush up on your financial acumen. Be ready to discuss how you've managed budgets in previous roles, tracked campaign performance against KPIs, and provided actionable insights. This will show that you can handle the financial aspects of the position confidently.