At a Glance
- Tasks: Lead the growth of RTD sales across EMEA & LATAM with innovative strategies.
- Company: Join Pernod Ricard, a leader in the wine & spirits industry with a vibrant culture.
- Benefits: Enjoy remote work options, competitive pay, and comprehensive health insurance.
- Other info: Collaborative workplace with opportunities for professional development and employee events.
- Why this job: Be part of a dynamic team driving the future of Ready To Drink beverages.
- Qualifications: 10 years in commercial leadership, strong negotiation skills, and multi-market experience.
The predicted salary is between 80000 - 100000 € per year.
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Head of RTD Business Acceleration EMEA & LATAM! You will be based in our London Offices in Chiswick. The Ready To Drink (RTD) category is growing exponentially with +11% CAGR expected in the next 5 years. Higher quality product propositions have improved the category image and accelerated growth of RTDs serving an unmet consumer need for convenient drinks. RTDs offer Pernod Ricard an opportunity to recruit new consumers, build loyalty to our spirits brands, drive incremental business. Pernod Ricard has set a significant ambition for RTDs & Convenience leveraging our spirits brands to offer premium RTD & Convenience propositions. To deliver the ambition, a Global RTD & Convenience Business Unit (GBU) was created in 2021. The scope of the RTD GBU is to build successful franchises of our international brands. The purpose of the role is to drive the growth of the RTD portfolio throughout the EMEA & LATAM region through a strong collaboration with local Market Companies (MarketCos).
YOUR KEY MISSIONS
- GROW RTD SALES IN MATURE COUNTRIES
- Ensure proper commercial strategy execution in mature markets with an established Route-to-Market (e.g. Germany, South Africa)
- Proactively adjust plans depending on results and market evolution to maximize sustainable growth of the RTD business
- Ensure momentum on existing SKUs
- Compute Business Case for New Product Development, working together with RTD BU Finance team and MarketCo local teams
- Recommend and monitor portfolio allocation in Tier-2 markets (e.g. BeNeLux, Spain, etc.)
- Recommend and monitor SKUs allocation by Route-to-Market channel in all markets.
- ENSURE STRONG ENGAGEMENT OF LOCAL MARKETCO TEAMS
- Engage with the entire MarketCo Sales organization (from Sales Executives to Commercial Director) to ensure high level sponsorship and execution pace
- Speed-up decision making / problem solving for MarketCos through strong collaboration with RTD BU teams (e.g. operations, marketing, etc.) and MarketCo
- Be the first point of contact of MarketCos for commercial related matter
- Support the implementation of new capabilities needed to deliver the ambition.
- BE THE VOICE OF THE TRADE
- Provide continuous feedback to RTD BU on local needs and opportunities identification (e.g. successful new launches from competition, insights on liquid or packaging evolution, etc.)
- Continuously engage with retailers and consumers to ensure continuous feedback loop.
- MONITOR GLOBAL PERFORMANCE OF EMEA & LATAM MARKETS
- Closely monitor global commercial performance (Volume Rate of Sales, Value Market Share, Distribution, etc.)
- Lead Monthly Commercial Performance Reviews with MarketCos
- Direct management of 1 intern and 1 VIE.
- Strong influence of local RTD Sales resources
- Business travels to be expected: 50% of the time should be spent in market.
If you recognise yourself in the description below, don’t wait to apply!
- 10-years’ experience in commercial leadership roles (channel management, account management, field execution) in the Beer, Soft Drinks or Energy Drinks industry
- Multi-market experience is a plus
- Strong influential skills and ability to engage with a wide range of senior stakeholders
- Ability to understand business end-to-end (Marketing, Ops, Finance, Legal) and work with dedicated teams to grow business
- Curiosity and creativity to turn challenges into business opportunity, identifying creative solutions and engaging teams on it
- Ability to work in a multi-cultural environment
- Strong negotiation skills with both internal and external stakeholders
- Proactivity in identifying market trends and quickly react
- You are fluent in English, French is a plus.
Wait, there’s more… We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events… Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.
Head of RTD Business Acceleration EMEA & LATAM in London employer: The Glenturret Distillery
Pernod Ricard is an exceptional employer that fosters a vibrant and collaborative work culture, particularly in our London office located in Chiswick. We offer flexible working arrangements, comprehensive benefits including profit-sharing and mutual insurance, and ample opportunities for professional growth within the dynamic Ready To Drink (RTD) sector. Join us to be part of a prestigious portfolio in the wine & spirits industry, where your contributions will directly impact our ambitious global growth strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of RTD Business Acceleration EMEA & LATAM in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products, especially in the RTD space, and think about how your experience aligns with their goals. We want to see you shine and show us why you’re the perfect fit!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror. Confidence is key, and we believe in you!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, we love seeing candidates who take initiative!
We think you need these skills to ace Head of RTD Business Acceleration EMEA & LATAM in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Head of RTD Business Acceleration role. Highlight your commercial leadership experience and any multi-market exposure you've had, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the RTD category and how your creativity can help us turn challenges into opportunities. Be genuine and let your personality come through.
Showcase Your Stakeholder Engagement Skills:In your application, emphasise your ability to engage with senior stakeholders. We want to see examples of how you've influenced decisions and driven collaboration in previous roles, especially in a multi-cultural environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your RTD Market
Before the interview, dive deep into the Ready To Drink (RTD) market trends, especially in EMEA and LATAM. Familiarise yourself with the latest growth statistics, key competitors, and successful product launches. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Engage with Local Insights
Be prepared to discuss how you would engage with local MarketCo teams. Think about specific strategies you could implement to ensure strong collaboration and effective communication. Highlight any past experiences where you've successfully navigated similar challenges, as this will demonstrate your capability to be the 'voice of the trade'.
✨Showcase Your Leadership Skills
As a Head of RTD Business Acceleration, you'll need to exhibit strong leadership qualities. Prepare examples of how you've influenced teams and driven results in previous roles. Discuss your approach to managing diverse teams and how you foster engagement among stakeholders at all levels.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to adapt strategies based on market evolution. Think of potential challenges in the RTD sector and how you would address them. This will showcase your proactive mindset and creativity in turning challenges into opportunities.
