Head of Brand Architecture and Innovation in London
Head of Brand Architecture and Innovation

Head of Brand Architecture and Innovation in London

London Full-Time 80000 - 100000 £ / year (est.) No home office possible
The Glenturret Distillery

At a Glance

  • Tasks: Lead brand strategy and innovation for iconic spirits at Pernod Ricard.
  • Company: Join a global leader in the spirits industry with a diverse portfolio.
  • Benefits: Enjoy private healthcare, 28 days holiday, and discounts on premium brands.
  • Other info: Dynamic team culture with opportunities for personal and professional growth.
  • Why this job: Shape the future of luxury spirits and drive sustainable innovation.
  • Qualifications: 15+ years in marketing with strong leadership and analytical skills.

The predicted salary is between 80000 - 100000 £ per year.

We are Pernod Ricard, a leading company in the global spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

Responsibilities
  • Leadership: In conjunction with the Brand Architecture director, plan and craft the long-term portfolio strategy and lead the development of a 36‑month pipeline in partnership with key functions and drive market teams.
  • Take a lead role in critical range architecture value strategy projects, such as portfolio simplification and optimisation, pricing strategies, range sales forecast and long term allocation strategies.
  • Foster collaboration with drive market, global Innovation hub, insights, strategy, blending and inventory teams to define consumer‑centric and culturally relevant pipelines, brand assets and opportunities.
  • Bring to life the NPD pipeline and deliver the projects as per expected quality standards and timings.
  • Collaborate with drive markets monthly to answer their needs when it comes to local innovation and asset development.
  • Act as a brand guardian, ensuring that new products and marketing initiatives are deeply rooted in the brands’ DNA.
  • Manage range architecture budget and become a trustworthy partner of CBL finance team.
  • Identify and adopt best practices to enhance programs/assets and inspire local markets.
  • Team Management: Manage, develop, coach, and recruit direct reports, leveraging their strengths and addressing development areas through consistent, direct, and constructive feedback.
  • Ensure strict adherence to project goals, timelines, and budgets, overseeing project coordination among external agencies, internal teams, and drive Markets.
  • Lead the team to ensure flawless launch execution by defining brand experience guidelines and aligning them with local growth plans.
  • Oversee the performance and development review process within the team, including individual development and career planning.
  • Brand Management: Together with the Brand Architecture Director and other Head of leaders, assume ownership and accountability for the overall portfolio strategy.
  • Continuously challenge the team to deepen consumer insights and transform them into actionable strategies and initiatives.
  • Provide clear consumer and business rationale behind all recommendations.
  • Challenge the team to optimise spending efficiency and effectiveness while extracting the best value from suppliers and agencies.
  • Sustainability and Responsible Innovation: promote sustainability in product development and ensure compliance with environmental and social responsibility goals.
Qualifications – Essential
  • University educated (Master’s in business/Marketing preferred)
  • 15+ years marketing experience
  • Track record of cross‑functional team leadership and generating best‑in‑class marketing/NPDs with outstanding creative outputs
  • Ability to manage a complex product portfolio
  • Strong analytical skills and ability to synthesise
  • Experience working with finance team (P&Ls, long‑range sales forecast & inventory planning)
  • Experience working with leading creative agencies and ensuring highest standard in delivery
Qualifications – Desired
  • International experience, working in a market or region, with an understanding of market/consumer dynamics
  • Experience within premium/luxury Spirits or other luxury sectors
  • Interest for innovation and new technologies
  • Travel may be required
Competencies
  • Strong interpersonal skills – ability to build strong working relationships and work in teams
  • Can combine strategic brand approach while being accountable for multiple projects
  • Capable of challenging and influencing across a broad range of stakeholders
Benefits
  • For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
  • Our lifestyle benefits options include 28 days annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
  • You can access gifts and discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
  • We have events, employee‑run networks, a culture of flexibility and trust and tools to help you focus on wellbeing and mental fitness.

Head of Brand Architecture and Innovation in London employer: The Glenturret Distillery

Pernod Ricard is an exceptional employer, offering a vibrant work culture that prioritises sustainability, collaboration, and employee wellbeing. With a commitment to professional growth, employees benefit from extensive development opportunities, competitive health and lifestyle benefits, and a supportive environment that encourages innovation and creativity in the heart of London. Join us at Chivas Brothers, where you can make a meaningful impact on the future of Scotch whisky while enjoying a dynamic and inclusive workplace.
The Glenturret Distillery

Contact Detail:

The Glenturret Distillery Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Brand Architecture and Innovation in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those at Pernod Ricard. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Show your passion for brand innovation! When you get the chance to meet with hiring managers or during interviews, share your ideas on how you’d elevate their brands. Make it clear you’re not just looking for a job, but a chance to make an impact.

✨Tip Number 3

Prepare for the unexpected! Be ready for case studies or practical tasks during interviews. They want to see how you think on your feet, so practice articulating your thought process clearly and confidently.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Pernod Ricard family.

We think you need these skills to ace Head of Brand Architecture and Innovation in London

Leadership
Portfolio Strategy Development
Cross-Functional Team Leadership
Consumer Insights Analysis
New Product Development (NPD)
Project Management
Budget Management
Collaboration
Brand Management
Sustainability Practices
Analytical Skills
Creative Problem Solving
Interpersonal Skills
Market Dynamics Understanding
Innovation and Technology Interest

Some tips for your application 🫡

Show Your Passion for Spirits: When you're writing your application, let your love for the spirits industry shine through! Share any personal experiences or insights that connect you to our brands, and show us why you're excited about the opportunity to work with Pernod Ricard.

Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in brand architecture and innovation, and don’t forget to mention any specific projects that demonstrate your skills in managing complex product portfolios.

Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your achievements and how they align with the responsibilities of the Head of Brand Architecture and Innovation.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values.

How to prepare for a job interview at The Glenturret Distillery

✨Know Your Brands

Before the interview, dive deep into Pernod Ricard's brand portfolio. Familiarise yourself with their top brands like Absolut and Jameson, and understand their unique selling points. This knowledge will help you demonstrate your passion for the industry and show that you're ready to be a brand guardian.

✨Showcase Your Leadership Skills

As a Head of Brand Architecture and Innovation, you'll need to lead cross-functional teams. Prepare examples from your past experiences where you've successfully managed teams or projects. Highlight how you foster collaboration and drive results, as this will resonate well with the interviewers.

✨Emphasise Consumer Insights

Pernod Ricard values consumer-centric strategies. Be ready to discuss how you've translated consumer insights into successful marketing initiatives or product developments in the past. Use specific examples to illustrate your analytical skills and ability to create actionable strategies.

✨Discuss Sustainability Initiatives

With a focus on sustainability and responsible innovation, it's crucial to express your commitment to these values. Share any relevant experiences where you've promoted sustainable practices in product development or marketing. This will align with the company's goals and show that you're a forward-thinking candidate.

Head of Brand Architecture and Innovation in London
The Glenturret Distillery
Location: London

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