At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands in a dynamic global team.
- Company: Join Pernod Ricard, a leader in the spirits industry with a diverse portfolio.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Make an impact on global marketing strategies for premium tequila brands.
- Qualifications: Degree in marketing or related field; experience in global brands preferred.
The predicted salary is between 50000 - 60000 £ per year.
About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award‑winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high‑quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets.
Your unique contribution
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on Communications Planning, Content Strategy, Creative Concept, Creative Executions – including image assets for channel.
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions
- Lead amplification of Global assets in the Markets
- Drive concept to execution for UK and Europe lead creative campaigns
- Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- Ongoing project management, including budget tracking
- End of year performance assessment
- Work with the Global Communications team and PR UK to define a scope of work if needed.
- Support the Europe on content within and beyond the brand campaign, when and if necessary.
- Ensure internal visibility of the creative content within the Pernod Ricard.
Who you'll be working with
Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In‑House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager (FTC up to 12 Months) in London employer: The Glenturret Distillery
Pernod Ricard is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration within the global spirits industry. With a strong focus on employee growth and development, team members are encouraged to innovate and contribute to high-impact projects, particularly in the rapidly expanding tequila market. Located in a vibrant environment, employees benefit from a diverse portfolio of premium brands and the opportunity to work alongside industry leaders, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager (FTC up to 12 Months) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your work that highlight your creative flair. Whether it's a portfolio or a presentation, let your unique style shine through.
✨Tip Number 3
Be prepared for interviews! Research Pernod Ricard and the House of Tequila thoroughly. Understand their brands and be ready to discuss how your skills can help drive their creative content strategy forward.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Creative Content Manager (FTC up to 12 Months) in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Creative Content Manager role, let your creativity shine through in your written application. Use engaging language and showcase your unique style to reflect how you can contribute to our brand's storytelling.
Tailor Your Application:Make sure to customise your application to align with the job description. Highlight your relevant experience in marketing and content creation, especially within global brands, to show us you're the perfect fit for the role.
Be Clear and Concise:While we love creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary to make your achievements stand out and grab our attention.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you’ll ensure your application reaches us promptly and you’ll have access to all the latest updates about the role and our company!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their brands like Olmeca and Avión, and understand their unique selling points. This will show your genuine interest and help you connect your experience to their products.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns you've worked on that demonstrate your ability to think outside the box. Be ready to discuss how you can bring fresh ideas to the table for the tequila category.
✨Understand Market Trends
Research current trends in the spirits industry, particularly around tequila and mezcal. Be prepared to discuss how these trends can influence marketing strategies in Europe. This shows you're not just creative but also strategic in your thinking.
✨Prepare for Collaboration
This role involves working closely with various teams across different markets. Think of examples where you've successfully collaborated with cross-functional teams. Highlight your communication skills and how you can bridge gaps between creative concepts and market needs.
