At a Glance
- Tasks: Lead creative content strategies for iconic tequila brands and drive impactful campaigns.
- Company: Join Pernod Ricard, a global leader in the spirits industry with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and agencies to amplify brand presence globally.
- Why this job: Be part of a creative team shaping the future of tequila in exciting markets.
- Qualifications: Degree in marketing or related field; experience in global brands and digital media.
The predicted salary is between 60000 - 75000 € per year.
About us
We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries.
Your new team
Pernod Ricard-owned House of Tequila is responsible for the brand management of the group’s award‑winning ‘Made in Mexico’ range of tequila and mezcal, comprising Olmeca, Altos, Avión and Del Maguey. Its portfolio of Mexican spirits showcases the full spectrum of high‑quality tequila production, and a laser focus on excellence and quality is the driving force behind the House’s work.
Your new role
The Marketing Manager, Creative Content will report to the Global Director Communications, Content & Partnerships and will have a global remit but a strong focus on Europe as a key growth driver for Tequila. The Creative Content function bridges two critical competencies in order to improve integration; Communications and Digital Content. The person in role will be responsible for driving key global creative outcomes in high growth markets.
Your unique contribution
- Work with the Director of Global Communications, Content and Earned Media and the broader House of Tequila comms team to bring to life the Global Brand Strategy in UK and Europe.
- Ensure consumer trends and insights for UK and Europe are captured by the Global team.
- Integrate closely with UK & Mexico on Communications Planning, Content Strategy, Creative Concept, Creative Executions – including image assets for channel.
- Drive creative and strategic Leadership – from vision to creative partners – across the key markets and support them in the following:
- FY Brand Plan and Strategy
- FY Budgeting and Resource
- Provide UK and Europe teams with visibility on Global Communications Strategies, Concepts, Executions
- Lead amplification of Global assets in the Markets
- Drive concept to execution for UK and Europe lead creative campaigns
- Work as a cross functional team member and actively partake in the following conversations:
- Annual Fee negotiation (new scope including Market needs)
- Ongoing project management, including budget tracking
- End of year performance assessment
- Work with the Global Communications team and PR UK to define a scope of work if needed.
- Support the Europe on content within and beyond the brand campaign, when and if necessary.
- Ensure internal visibility of the creative content within the Pernod Ricard.
Who you'll be working with
Internally:
- Global VP of Marketing - Drive Brand Alignment
- Global Director Communication & Content - Drive creative and market alignment
- Brand Director of Tequila PR UK - Key market stakeholder
- Brand Creative Functions - Align and integrate brand creative direction
- Market Companies - Strategic leadership and counsel
- Global Digital company HQ - Strategic functional alignment
- Brand Strategy & Innovation team - Brand Priorities, Strategy alignment, Drive Ltd Edition and Innovation Projects
- Business Acceleration - Optimize Market Co opportunities
- In‑House Studio - Communications Concept and execution
Externally:
- Global /Network Communications Agencies - Communications Planning, Communications Concept, Execution and Analytics
- Global/Network Digital Agencies - Strategic Planning, Digital Concept, Execution and Analytics
- Public Relations Agencies (when necessary) - PR Strategy and Execution
Your blend of talent:
This position could be right for you if you:
- Are degree educated in business, marketing, or a related field
- Have extensive marketing or advertising experience within global brands and major FMCG companies
- Bring digital or advertising agency experience as an Account leader
- Have international exposure (a plus)
- Demonstrate creativity and the ability to develop clear, impactful briefs
- Have experience across digital and traditional media production
- Show strong understanding of digital media and youth culture trends
- Are skilled in agency/partner management and project delivery
- Bring solid analytical thinking and business insight
- Have experience in events or experiential marketing
- Think strategically and foster innovation
- Are tech savvy and collaborative
- Show confidence in decision making and a strong customer focus
Creative Content Manager in London employer: The Glenturret Distillery
Pernod Ricard is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the global spirits industry. With a strong focus on employee growth and development, team members are encouraged to innovate and contribute to high-impact projects, particularly in the dynamic tequila market. Located in the UK, employees benefit from a diverse and inclusive environment, competitive compensation, and the opportunity to work with some of the world's most prestigious brands.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Content Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Creative Content Manager role.
✨Tip Number 2
Show off your creativity! Prepare a portfolio that highlights your best work and aligns with Pernod Ricard's brand values. When you get the chance to chat with hiring managers, let your creative flair shine through.
✨Tip Number 3
Be ready for interviews! Research Pernod Ricard and their House of Tequila brands. Understand their market strategies and come prepared with ideas on how you can contribute to their growth in Europe.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Pernod Ricard family.
We think you need these skills to ace Creative Content Manager in London
Some tips for your application 🫡
Show Your Creative Side:As a Creative Content Manager, we want to see your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and CV. Don’t be afraid to let your personality come through!
Tailor Your Application:Make sure to customise your application for the role. Highlight your relevant experience in marketing and content creation, especially within global brands. We love seeing how your background aligns with our mission at Pernod Ricard.
Be Clear and Concise:While we appreciate creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary to make your achievements stand out and keep it professional yet approachable.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our amazing company culture!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands
Before the interview, dive deep into Pernod Ricard's portfolio, especially the House of Tequila. Familiarise yourself with their brands like Olmeca and Avión, and understand what makes them unique in the market. This knowledge will help you demonstrate your passion for the role and the industry.
✨Showcase Your Creativity
As a Creative Content Manager, creativity is key! Prepare examples of past campaigns or projects where you’ve driven creative outcomes. Be ready to discuss your thought process and how you integrated consumer insights into your work. This will show that you can bring fresh ideas to the table.
✨Understand the Market Trends
Stay updated on current trends in the spirits industry, particularly around tequila and mezcal. Be prepared to discuss how these trends could influence marketing strategies in Europe. This shows that you’re not just creative but also strategic and aware of the competitive landscape.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, from global communications to local market companies. Think of examples where you've successfully collaborated across functions. Highlight your communication skills and ability to align different stakeholders towards a common goal.
