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- Tasks: Lead global brand initiatives and develop exciting new products for Jura.
- Company: Join Whyte and Mackay, a renowned whisky brand with a vibrant community.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and family-friendly policies.
- Other info: Dynamic hybrid work environment with opportunities for personal growth.
- Why this job: Make a real impact in the whisky industry and shape brand strategies.
- Qualifications: Experience in brand marketing and NPD, with strong stakeholder management skills.
The predicted salary is between 50000 - 60000 £ per year.
Overview
Function: Global Marketing
Location: Head Office, Glasgow - Hybrid 2 days per week.
Contract: 12 Month Fixed Term Contract / Secondment
Role Reports to: Head of Brand - Jura & Tamnavulin
Date vacancy will close: Friday 22nd May 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!
Who we are:
Borne in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.
What the opportunity looks like:
The Senior Brand Manager (Jura) is responsible for the creation and implementation of global brand initiatives that build physical and mental availability of Jura in key international markets. You will help lead and develop the global brand strategy across the full marketing mix with a particular focus on NPD. You will work collaboratively with key markets, channels & commercial teams & build execution and roll out plans in line with brand guidelines, and to achieve brand & commercial objectives.
You will manage an ABM that will support both the SBM and Brand Manager, as well as some Communication responsibility. You will be integral in ensuring we are delivering against our company vision to be a driving force, renowned for building brands that stand out.
Responsibilities:
- Creation of global initiatives to deliver brand strategy.
- Develop outstanding new products from concept to market launch that will support the brand strategy.
- Identify and develop key brand platforms to build brand awareness.
- Review brand performance and progress against key initiatives and report to key internal stakeholders – QBR, market updates, etc.
- Develop the NPD strategy with the head of brand & brand controller.
- Work with head of brand & brand controller on the new design principles, ensuring clear role or ranges and products with consistency in designs.
- Develop future proof concepts for premium Jura range based on consumer insight, category role/drivers, channel relevance and commercial success criteria.
- Ensure packaging and design development of premium range is in line with Jura brand design guidelines.
- Collaborate with the whisky making team to define new product propositions and with whisky operations team to ensure stock model alignment.
- Global Comms and Campaign development with guidance for market localisation through toolkits.
- Work with Comms Manager & Digital team on identifying the right consumer journey & investment for campaigns & launches.
- Evaluate activity results against brand objectives and recommend stop/start/continue.
Skills and experience that will help you be a success:
- Brand marketing experience in FMCG/premium brands, with demonstrable brand management experience. Including NPD from concept to consumer.
- Previous experience of developing and executing brand positioning.
- Proven track record of leading initiatives across cross-functional project teams (ideally international).
- Experience of managing multiple stakeholders.
- A relevant business or marketing qualification.
- Knowledge of developing brand marketing plans.
- Digitally literate and content savvy.
- Thorough understanding of consumer touch points from shelf to digital media.
We believe that everyone has the potential for growth in our roles! You may feel you don’t tick every box for this role, but if you believe you have relevant experiences that could help you succeed we’d much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us:
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process:
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert. Our team read each and every application, therefore you'll hear back from us in due course.
Candidate guidance on the use of AI in the application and screening process can be found on our career site. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we’ll do what we can to support.
Senior Brand Manager - Jura in Glasgow employer: The Glenturret Distillery
Contact Detail:
The Glenturret Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Jura in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Jura or Whyte and Mackay. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for whisky! When you get the chance to chat with hiring managers, share your love for the brand and the industry. It’s all about making that personal connection.
✨Tip Number 3
Prepare for interviews by knowing your stuff! Research Jura's recent campaigns and be ready to discuss how you can contribute to their brand strategy. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our brilliant community.
We think you need these skills to ace Senior Brand Manager - Jura in Glasgow
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to share your passion for brand management and whisky.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in FMCG and NPD. Show us how your skills align with the Senior Brand Manager role at Jura!
Showcase Your Achievements: Don’t just list your responsibilities; tell us about your successes! Use specific examples of how you've led initiatives or developed products that made a difference in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with us at Whyte and Mackay!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brand Inside Out
Before the interview, dive deep into Jura's brand history, values, and recent campaigns. Understanding the brand's positioning and how it stands out in the whisky market will show your genuine interest and help you articulate how you can contribute to its growth.
✨Showcase Your NPD Experience
Be ready to discuss specific examples of new product development you've led or been a part of. Highlight your role in taking products from concept to market launch, as this is crucial for the Senior Brand Manager position. Use metrics to demonstrate success where possible.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working with different teams, especially in an international context. Think of examples where you successfully managed multiple stakeholders and how you navigated challenges. This will illustrate your ability to lead initiatives across diverse project teams.
✨Bring Data to the Table
Familiarise yourself with key performance indicators relevant to brand management. Be prepared to discuss how you've used data to evaluate brand performance and make strategic decisions. This will show that you're not just creative but also analytical, which is essential for driving brand success.