At a Glance
- Tasks: Coordinate marketing activations and create engaging campaigns for top whisky brands.
- Company: Join Whyte and Mackay, a leading whisky brand with a vibrant community.
- Benefits: Enjoy competitive salary, bonus, 35 days leave, and great product perks.
- Other info: Hybrid work model with opportunities for growth in a dynamic team.
- Why this job: Kickstart your marketing career in a creative role with real impact.
- Qualifications: No prior experience needed; just a passion for marketing and spirits.
The predicted salary is between 30000 - 40000 £ per year.
The Channel Marketing Executive is a fantastic early career opportunity to gain experience working within a high performing commercial marketing team across the On Trade, Route to Market (RTM) and Speciality/Luxury retail channels. The Channel Marketing Executive works closely with the UK Channel Controller in supporting the ideation, implementation and measurement of the marketing activation plans across the brand portfolio in our Northern Hub (85% Scotland 15% North of England). This is an exciting role where you get to work across a diverse range of customers in a creative and engaging way! A great position to learn more about drinks and spirits marketing and how we bring brands to life and grow in market.
Responsibilities:
- Coordination and implementation of customer activations in the Northern Hub.
- Working with Channel Controller on regular cross team planning sessions to make sure we bring our brand stories to life in outlet.
- Be the marketing team point of contact for our big national customers including the likes of Greene King, The Scotsman Group and Inverarity Morton.
- Presenting priority customer plans & results at internal company events and meetings.
- Creating & coordinating activation toolkits to bring our campaigns to life.
- Customer Relationship Manager tool and Data Champion.
- Be the Channel Marketing team’s super user on the Sales Teams Customer Relationship Manager system.
- Curate and create informative reports to aid the tracking of core distribution, visibility and activation plans across our brands with a primary focus on The Dalmore.
- Work closely with Industry Data sources to report on industry sales trends that bring our category storytelling to life.
- Asset creation and event management.
- Work with local brand teams, agencies and account teams to create the best, relevant and cost‑effective tools to deliver our activation plans.
- Come up with brilliant creative solutions to deliver our goals.
- Creating usable sales sheets and toolkits to be deployed by the sales team to bring activations to life.
- Work with the channel controller to create best‑in‑class category stories to bring our brands to life in the eyes of customers and create compelling listing arguments across our priority malts.
- Work with account teams to deliver best‑in‑class customer events and roadshows.
Skills and experience that will help you be a success:
- This is an entry level channel marketing role – previous experience in channel marketing, brand marketing or working with an RTM customer or whisky retailer would be advantageous but not essential.
- Experience in a sales environment within FMCG, Beer, Wine & Spirits (BWS) or luxury retail would be beneficial but not essential.
- Understanding of luxury retail customers and an interest in how to engage the drinker/shopper at the point of purchase.
- Good computer skills with a strong working knowledge and experience of Microsoft Office applications including Excel and PowerPoint.
- Excellent attention to detail.
- Excellent organisational skills.
- Excellent communication with a comfortableness in presenting to different audiences.
Why join us:
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow employer: The Glenturret Distillery
Whyte and Mackay is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within the dynamic whisky industry. Located in Glasgow, our hybrid working model allows for flexibility while being part of a passionate team dedicated to brand excellence and innovation. With comprehensive benefits including a competitive salary, generous annual leave, and opportunities for professional growth, we are committed to nurturing talent and ensuring our employees thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand story and be ready to discuss how you can contribute to their marketing goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your presentation skills! As a Channel Marketing Executive, you'll need to present ideas and results. Grab a friend or family member and run through your pitch. The more comfortable you are, the better you'll come across in interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our brilliant community at Whyte and Mackay.
We think you need these skills to ace Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub in Glasgow
Some tips for your application 🫡
Show Your Passion for Whisky:When you're writing your application, let your love for whisky shine through! Mention any experiences or interests that connect you to the industry. We want to see that you're excited about joining our team and contributing to our amazing brands.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight relevant skills and experiences that align with the Channel Marketing Executive position. We appreciate when candidates take the time to show us why they’re a perfect fit!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We value good communication skills, so make sure your writing reflects that. Remember, less is often more!
Apply Early!:Don’t wait until the last minute to submit your application. We might close the vacancy early if we get a lot of applications. Head over to our website and apply as soon as you can to ensure you don’t miss out on this fantastic opportunity!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Brands
Before the interview, dive deep into Whyte and Mackay's portfolio. Familiarise yourself with The Dalmore, Fettercairn, Jura, and Tamnavulin. Being able to discuss these brands and their unique selling points will show your genuine interest and help you stand out.
✨Showcase Your Creativity
As a Channel Marketing Executive, creativity is key! Prepare examples of past projects or ideas you've had that demonstrate your ability to think outside the box. Think about how you can bring brand stories to life in engaging ways.
✨Master the Metrics
Brush up on your data skills, especially with Microsoft Excel. Be ready to discuss how you would use data to track core distribution and visibility. Showing that you can analyse trends and report on them will impress the interviewers.
✨Practice Your Presentation Skills
Since you'll be presenting plans and results, practice speaking clearly and confidently. Consider doing mock presentations with friends or family. This will help you feel more comfortable when discussing your ideas during the interview.
