At a Glance
- Tasks: Support brand growth through marketing campaigns, product launches, and digital communications.
- Company: Scotland’s oldest working distillery with a rich heritage and innovative spirit.
- Benefits: 37 days holiday, generous discounts, career development, and a vibrant work culture.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Join a luxury brand and make an impact in the world of whisky and hospitality.
- Qualifications: Experience in marketing or digital roles, preferably in premium brands or hospitality.
The predicted salary is between 30000 - 40000 £ per year.
The Glenturret, Scotland’s Oldest Working Distillery brings together the hard-won wisdom of generations of distillers with the imagination of contemporary masters to craft whisky moments to treasure in spirit and glass. As Scotland’s oldest working distillery, set in an exceptionally beautiful location, we honour our heritage, values and artisanal methods while looking to the future through innovation and industry-leading practice within an inclusive, progressive and highly spirited working environment. The Glenturret is a unique luxury Scottish brand, with a hospitality offering that includes the Two MICHELIN Star Lalique Restaurant, a busy visitor attraction and Aberturret Estate House. We are a forward-thinking, fast-growing business with ambitious plans for expansion and global growth.
The Glenturret is entering a new era of growth, strengthening its position as one of the world’s most coveted single malt Scotch whiskies. As part of our ambitious plans, we are looking to appoint an Assistant Brand Manager who will play a key role in supporting the continued growth and evolution of Scotland’s oldest working whisky distillery. Working across whisky, hospitality and visitor experiences, this role will support the planning and delivery of integrated marketing activity, product launches, digital communications and brand experiences that enhance The Glenturret’s position within the global luxury spirits category.
The successful candidate will be highly organised, commercially aware and creatively minded, with a passion for premium brands, storytelling and consumer experience. Supporting the Brand Manager and wider marketing team, they will help bring campaigns, launches and experiences to life across digital, retail, trade and hospitality channels, while ensuring a consistent and elevated brand presence. This is a hands-on role offering exposure to all aspects of brand management, from new product launches and content creation to e-commerce, visitor experiences and performance reporting.
Key Responsibilities
- Brand Marketing & Campaign Execution
- Digital Marketing & Content Management
- E-commerce & Consumer Experience
- Product Launches & Brand Activations
- Visitor Centre, Hospitality & Luxury Experiences
- Market Intelligence & Performance Reporting
- Stakeholder & Agency Management
About you
You’ll bring experience from a marketing, brand or digital marketing role, ideally within premium FMCG, luxury goods, hospitality, tourism or spirits. You will also have:
- A degree in Marketing, Business, Digital Marketing or a related discipline
- Strong experience with email marketing platforms, analytics tools and social media scheduling software
- A solid understanding of digital marketing channels, content management systems, social media platforms and e-commerce best practice
- Excellent organisational skills with the ability to manage multiple projects and deadlines
- Strong written and verbal communication skills with great attention to detail
- Experience with Adobe Creative Suite, particularly Photoshop and InDesign, would be advantageous
Skills & Attributes
- A creative mindset with a passion for storytelling, design and luxury brands
- Commercial awareness with a consumer-focused approach
- Analytical thinking, with the ability to interpret performance data and identify opportunities
- Strong interpersonal skills and a collaborative approach to working
- An interest in hospitality, food and drink culture
What we offer
- Excellent career development prospects
- 37 days’ holiday per year (pro rata)
- Double matched workplace pension
- Death in service assurance
- Generous on-site discounts within The Glenturret gift shop, The Lalique Boutique and The Lalique Restaurant
- Free on-site parking
- Cycle to work scheme
- Discount on gym membership
- Access to the Glenturret Branded Portal, offering discounts across retailers, travel, entertainment, fashion, health and beauty, food and drink
- Access to an employee assistance programme
- Use of the Association of Scottish Visitor Attraction membership cards (ASVA)
We are working hard to understand our organisation better and to foster a culture that recognises and values different backgrounds, mindsets, skills, experience, knowledge and expertise. By having greater diversity, we believe that we will be a stronger and better organisation and ultimately will be able to inspire more futures. We therefore welcome applications from those who bring difference. Candidates must also be able to demonstrate that they currently have the required documents to live and work in the UK.
Assistant Brand Manager in Crieff employer: The Glenturret Distillery
The Glenturret, Scotland’s oldest working distillery, offers a unique and enriching work environment that combines heritage with innovation. Employees benefit from excellent career development opportunities, generous holiday allowances, and a range of perks including discounts at our luxury restaurant and gift shop. With a commitment to inclusivity and diversity, The Glenturret fosters a collaborative culture where creativity and passion for premium brands thrive, making it an exceptional employer in the heart of Scotland's whisky industry.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Crieff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Glenturret Distillery and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Glenturret Distillery are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Glenturret Distillery on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Glenturret Distillery. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager in Crieff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Glenturret Distillery. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Glenturret Distillery:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Glenturret Distillery’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Glenturret Distillery
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Glenturret Distillery will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Glenturret Distillery, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
