At a Glance
- Tasks: Educate consumers and bartenders about Jameson whiskey while leading brand activations.
- Company: Join the innovative team at Irish Distillers, a leader in Irish whiskey.
- Benefits: Competitive salary, company car, laptop, and health & wellbeing support.
- Other info: Enjoy a dynamic role with opportunities for growth and travel.
- Why this job: Be a cultural catalyst for Jameson and make a real impact in the community.
- Qualifications: Must have a relevant qualification, bartending experience, and a passion for culture.
The predicted salary is between 30000 - 40000 £ per year.
Location: Belfast, Co. Antrim
Contract type: Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to: Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well‑known and successful Irish whiskeys and Ireland’s leading supplier of spirits.
Our Global Trade Advocacy team The On-Trader remains one of the most culturally influential spaces for Pernod Ricard, a dynamic ecosystem where Jameson is brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers, and trade partners, and ignite advocacy that scales across markets.
The Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country. As a Jameson Brand Ambassador, you will gain hands‑on commercial experience, deep brand knowledge and the opportunity to represent the world’s bestselling Irish whiskey globally. You’ll play a key role in building the brand through education, advocacy and trade engagement.
You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you’ll help grow the brand’s visibility and relevance in your market while championing what makes Jameson distinctive. Following 2‑weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring & sales and marketing.
What does the role of Jameson Brand Ambassador involve?
- 80-90% You’ll share your new‑found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. You will support the brand’s creative activities and generate content for sharing on digital channels.
- 10-20% office based: Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights.
Core areas of the role include:
- Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
- Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
- Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
- Content Creation - Draw on your creative side to capture on‑brand content to share on local & global brand channels.
- Share of Mind - Ensure the Jameson brand is front of mind with our consumers.
Qualifications, Skills, Knowledge and Experience:
- Relevant third‑level qualification (or equivalent experience)
- Full, clean driver’s licence and willingness to travel
- Full legal right to work in Ireland is essential
- Bartending and/or hospitality experience
- Experience / interest in travel
- Interest in Music, Art and Culture
- Confident communicator with strong presentation and influencing skills
- Outgoing and personable, with excellent relationship‑building ability
- Positive, proactive mindset with a strong “can‑do” attitude
- Commercially aware with sound business acumen
- Creative, innovative, and collaborative in approach
- Self‑motivated, reliable, and able to work independently with strong IT skills
- Able to adapt to new countries, cultures, and situations
What we offer:
- 2‑week induction training programme across our 3 main locations in Dublin & Cork
- Company Car (where applicable in market)
- Competitive salary
- Laptop & Mobile
- Initial 12‑month contract with an opportunity to extend for a further 12‑24 months (performance dependent)
- Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
- Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.
Like a well‑blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.
Jameson Brand Ambassador Programme - Belfast employer: The Glenturret Distillery
Irish Distillers, a part of Pernod Ricard, is an exceptional employer that fosters a vibrant work culture where creativity and collaboration thrive. As a Jameson Brand Ambassador in Belfast, you will enjoy comprehensive training, competitive salary, and unique opportunities for personal and professional growth while representing one of the world's most iconic Irish whiskeys. With a strong focus on employee wellbeing through the 'THRIVE' programme, you will be supported in all aspects of your life, making this role not just a job, but a meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Jameson Brand Ambassador Programme - Belfast
✨Tip Number 1
Get to know the brand inside out! Dive deep into Jameson's history, production process, and unique selling points. This knowledge will help you connect with bartenders and consumers, making you a credible ambassador.
✨Tip Number 2
Network like a pro! Attend local events, engage with industry influencers, and build relationships within the community. The more connections you make, the easier it’ll be to promote Jameson and create authentic experiences.
✨Tip Number 3
Show off your creativity! Whether it's through social media content or event planning, let your personality shine. Engaging content can help elevate the brand's visibility and resonate with your audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Jameson Brand Ambassador Programme - Belfast
Some tips for your application 🫡
Show Your Passion for Jameson:When you're writing your application, let your love for Jameson shine through! Share why you’re excited about the brand and how you can bring that enthusiasm to the role. We want to see your personality and passion for Irish whiskey!
Tailor Your Experience:Make sure to highlight any relevant experience you have in bartending, hospitality, or cultural advocacy. We’re looking for those who can connect with people, so share specific examples of how you've built relationships or educated others in the past.
Be Creative!:Don’t be afraid to show off your creative side in your application. Whether it’s through storytelling or sharing unique ideas for brand activations, we want to see how you can think outside the box and engage with our audience.
Apply Through Our Website:Remember, the best way to apply is through our website! It’s super easy and ensures your application gets to the right people. Plus, you’ll find all the details you need to make your application stand out!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Jameson Inside Out
Before the interview, dive deep into the history and production process of Jameson Irish Whiskey. Familiarise yourself with its unique qualities and what sets it apart from other brands. This knowledge will not only impress your interviewers but also show your genuine passion for the brand.
✨Show Off Your People Skills
As a Brand Ambassador, you'll be engaging with bartenders, consumers, and trade partners. Prepare examples of how you've built relationships in previous roles or experiences. Highlight your communication skills and ability to connect with diverse audiences, as this is crucial for the role.
✨Get Creative with Your Ideas
Think about innovative ways to promote Jameson in your local market. Whether it's unique tasting events or creative social media content, come prepared with ideas that showcase your creativity and understanding of brand activation. This will demonstrate your proactive mindset and ability to think outside the box.
✨Be Ready to Discuss Cultural Engagement
The role involves connecting with local cultural figures and communities. Research the cultural landscape in Belfast and be ready to discuss how you would engage with musicians, artists, and influencers. Showing that you understand the importance of cultural advocacy will set you apart from other candidates.
