At a Glance
- Tasks: Manage premium spirits accounts and build lasting relationships in the hospitality industry.
- Company: Fast-growing independent spirits distributor with a dynamic team.
- Benefits: Autonomy, influence over business development, and exciting brands to represent.
- Other info: Opportunity for real impact and career growth in a supportive environment.
- Why this job: Join a vibrant team and shape your career while working with unique spirits.
- Qualifications: Experience in on-trade sales and a passion for premium drinks.
The predicted salary is between 40000 - 50000 £ per year.
There's a new generation of premium spirits brands doing things differently - built on provenance, flavour, and story rather than marketing spend. And they need someone who can walk into the right venues, start the right conversations, and make them stick. This is a Central London On Trade BDM role with a fast-growing independent spirits distributor. Small team, serious portfolio, real autonomy. If you want to be a cog in a corporate machine, this isn't the one. If you want to actually own something - territory, relationships, results - keep reading.
You'll be working across a handpicked range of premium spirits that have been deliberately chosen: multi-award-winning gin, an additive-free sustainable tequila, a world-class independent whisky bottler, and more. These are brands with genuine stories, strong quality credentials, and real demand in the right venues. Your job is to put them in front of the right people and build the kind of listings that last.
What you'll be doing:
- Developing and managing a portfolio of on-trade accounts - restaurants, hotel bars, cocktail venues, specialist whisky accounts
- Prospecting and winning new business across your territory
- Building deep, trusted relationships with buyers, bartenders, and outlet managers
- Delivering brand education and advocacy at venue level - you'll know these products inside out
- Working closely with the founder and team to shape channel strategy and feed commercial insight back into the business
- Representing the portfolio at trade tastings and industry events
What we're looking for:
- You’ll have a track record in on-trade sales in premium drinks, you understand the difference between making a listing and building a brand, and you care about which one you're doing.
- You're comfortable working independently, managing your own diary, and taking ownership of your numbers.
- Beyond the CV, we want someone who genuinely loves the category, someone who talks about spirits the way our brands are built: with curiosity, knowledge, and a bit of character.
- Demonstrable on-trade sales experience in premium spirits
- Established network across hospitality and/or specialist retail
- Commercial acumen - you understand margin, ranging, and what makes a listing sustainable
- Strong communicator and natural relationship builder
- Self-starter who doesn't need hand-holding but knows when to collaborate
Why this role:
Independent distributors move faster, think smarter, and treat their people like adults. You'll have real influence over how the business develops, and you'll be working with brands that are genuinely exciting to talk about. This is the kind of role that builds careers, not just CVs.
BDM On Trade employer: The Glenturret Distillery
Join a dynamic and fast-growing independent spirits distributor in Central London, where you'll enjoy the autonomy to manage your own territory and build lasting relationships with premium brands. With a small team and a serious portfolio, this role offers a unique opportunity for personal growth and career development in a vibrant work culture that values innovation and genuine passion for the industry. If you're looking for meaningful employment where your contributions truly matter, this is the place for you.
StudySmarter Expert Advice🤫
We think this is how you could land BDM On Trade
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like BDM On Trade at The Glenturret Distillery, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including The Glenturret Distillery. Tailor your message to explain why you’re drawn to them and how you can contribute as a BDM On Trade. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace BDM On Trade
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for The Glenturret Distillery:When writing your cover letter, make sure to tailor your message specifically for The Glenturret Distillery. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at The Glenturret Distillery
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show The Glenturret Distillery that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show The Glenturret Distillery that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with The Glenturret Distillery’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
