At a Glance
- Tasks: Lead global brand strategies and drive growth for Ardbeg whisky.
- Company: Join The Glenmorangie Company, part of LVMH, renowned for premium Scotch whiskies.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration.
- Other info: This is a mid-senior level position based in Edinburgh.
- Why this job: Be a key player in shaping a legendary brand with a rich heritage.
- Qualifications: Experience in FMCG or luxury marketing, strong communication skills, and innovative mindset required.
The predicted salary is between 43200 - 72000 € per year.
3 days ago Be among the first 25 applicants
As part of LVMH / Moët Hennessy, The Glenmorangie Company crafts, distributes and markets two of Scotland’s most acclaimed single malt whiskies. Glenmorangie is famed as the leading Highland single malt, renowned for its smooth, complex, and accessible taste, its mastery of wood in cask maturation, and its industry leading whisky innovation. Ardbeg is the ultimate Islay whisky and the smokiest of all Scotland’s Single Malts – and is also famed for its unorthodox, envied, and untamed brand.
The Global Senior Brand Manager will be responsible for the profitable growth of brands by enhancing their long-term value, desirability, and profitability, while ensuring a competitive market advantage. This involves developing and implementing global brand equity programs to strengthen brand positioning and value for consumers, collaborating with key markets for effective execution of brand plans, and taking ownership of projects to drive stakeholder engagement. Furthermore, the role requires the individual to embody best team behaviors and exemplify company values.
Job Responsibilities
Brand & Projects Management
- Support the brand strategy and ensure its relevance for global market environment.
- Identify new sources of growth and target new consumers with the most relevant strategy to develop the brand worldwide.
- Develop and deliver compelling and actionable global brand programmes, aligned to brand positioning to build brand desirability and velocity.
- Lead product and packaging development programmes, working cross functionally within the Maison and with Markets from concept development through to launch execution.
- Manage the allocated budget and resources with agility.
- Be a dynamic and passionate ambassador of the Brand always seeking to strengthen Ardbeg ’s reputation both internally and externally.
- Build leadership skills to the entire organisation (Maison and markets) by providing clear directions and guidelines on the development and execution of brand related activities.
- Support local marketing teams and internal Maison departments on brand activities whilst ensuring coherence to the global brand strategy/positioning and quality standard.
- Contribute to company or Moet Hennessy transversal projects.
- Inspire and collaborate with others departments and within Moet Hennessy or in Markets.
Technical Skills Experience Required: Experience working within FMCG or luxury marketing environment Strong marketing skills: brand strategy, product development, advertising communications development and creative development Experience leading packaging design and product development projects Budget management experience Impactful communicator and presenter Key Competencies: Capacity to deal with ambiguity within a complex environment Strong interpersonal skills, “savvy” within a matrixed organisation Pro-active attitude, action oriented, with a drive for results Innovative and creative Ability to demonstrate innovation and creativity to meet market needs Ability to work collaboratively as part of a team Capacity to motivate and excite people Able to manage and deliver different projects at the same time through matrix organisation Experience in developing brand creative content, communications, and social media strategies
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Beverage Manufacturing
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#J-18808-LjbffrGlobal Senior Brand Manager, Ardbeg employer: The Glenmorangie Company
The Glenmorangie Company, part of LVMH / Moët Hennessy, is an exceptional employer that fosters a dynamic and innovative work culture in the heart of Edinburgh. With a strong commitment to employee growth, we offer opportunities for professional development and collaboration across global markets, ensuring that our team members are empowered to drive brand success while embodying our core values. Join us to be part of a passionate team dedicated to crafting some of Scotland's most celebrated whiskies, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Global Senior Brand Manager, Ardbeg
✨Tip Number 1
Familiarise yourself with the Ardbeg brand and its unique positioning in the whisky market. Understanding the brand's heritage, values, and current marketing strategies will help you articulate how you can contribute to its growth during interviews.
✨Tip Number 2
Network with professionals in the FMCG and luxury marketing sectors. Attend industry events or connect with current employees on platforms like LinkedIn to gain insights into the company culture and expectations for the Global Senior Brand Manager role.
✨Tip Number 3
Prepare to discuss your experience with cross-functional project management. Highlight specific examples where you've successfully led teams or collaborated across departments to achieve brand objectives, as this is crucial for the role.
✨Tip Number 4
Stay updated on current trends in the beverage industry, particularly in whisky marketing. Being able to discuss recent innovations or shifts in consumer behaviour will demonstrate your proactive attitude and passion for the brand.
We think you need these skills to ace Global Senior Brand Manager, Ardbeg
Some tips for your application 🫡
Understand the Brand:Dive deep into Ardbeg's brand identity and values. Familiarise yourself with their unique selling points, history, and market positioning. This knowledge will help you tailor your application to reflect a genuine passion for the brand.
Highlight Relevant Experience:Emphasise your experience in FMCG or luxury marketing environments. Be specific about your roles in brand strategy, product development, and budget management. Use quantifiable achievements to demonstrate your impact in previous positions.
Showcase Communication Skills:As an impactful communicator is essential for this role, include examples of how you've successfully presented ideas or led projects. Highlight any experience in developing creative content or social media strategies that align with brand objectives.
Tailor Your CV and Cover Letter:Customise your CV and cover letter to reflect the job description. Use keywords from the listing, such as 'brand equity programs' and 'cross-functional management', to ensure your application resonates with the hiring team.
How to prepare for a job interview at The Glenmorangie Company
✨Know Your Brand Inside Out
Before the interview, make sure you have a deep understanding of Ardbeg and its unique position in the whisky market. Familiarise yourself with its history, brand values, and recent marketing campaigns to demonstrate your passion and knowledge.
✨Showcase Your Strategic Thinking
Be prepared to discuss how you would approach brand strategy and development. Think about innovative ideas for growth and how you can enhance brand desirability. Use examples from your past experience to illustrate your strategic mindset.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with different teams and departments. Discuss how you’ve successfully led projects that required collaboration across various functions, as this role will involve working closely with local marketing teams and other departments.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle ambiguity and complex situations. Prepare examples of how you've navigated challenges in previous roles, particularly in fast-paced or luxury environments, to showcase your problem-solving skills.
