Digital Marketing Manager (12 months) in Auchterarder

We are currently seeking a creative, curious and innovative Digital Marketing Manager to join our Digital team, with a flexible base in either Central London or Auchterarder. We have lots of ambition to grow our brands and appeal to new audiences through enhanced lifestyle brand positioning and approach. Now is the time to showcase Gleneagles and its Glorious Playground as an experience destination for families, couples and friends through creative storytelling and brand experiences that resonate.

We also have an exciting property in Edinburgh that the team is pivotal in bringing to life, ensuring Gleneagles Townhouse is a fabric of the city and an aspirational destination for socialising for members, hotel guests and diners. Alongside Gleneagles, we are also bringing the Estelle story to life across our Oxfordshire country estate and London members' clubs — building brand awareness and crafting digital experiences that connect with new audiences.

To support these aspirations across the Gleneagles and Estelle brands, the team is on a journey of growth and the role of Digital Marketing Manager has a new strategic focus. You will work closely with digital, brand & marketing, operations and external agencies to plan, execute and optimise campaigns that drive brand awareness, engagement and commercial performance.

About Gleneagles

One of the world’s most iconic luxury hotels and sporting estates, Gleneagles has been making memories for a century. Crowned ‘Employer of the Year’ at the 2024 Cateys and Number One Resort in the UK & Ireland by readers of the Travel + Leisure for their 2025 World’s Best Awards, everything we do is about surpassing expectations and creating unrivalled adventures for our guests.

Working at Gleneagles

We are devoted to making our people feel as valued as our guests. In this way, we strive to support the whole ‘you’ – not just the professional part but the personal part too. People join our team for all sorts of reasons. Some work here permanently to develop a career, some work seasonally, while others have a schedule to fit around their personal commitments. However long you plan to stay with us and whatever hours you’d prefer to work, we’re open to flexible working requests and offer hours, shift patterns and contract types to suit everyone.

Your responsibilities will include:

• Increasing brand reach across digital channels whilst overseeing plans to maximise room sales, and support broader brand initiatives in line with brand managers.
• Setting and monitoring KPIs aligned with brand and yield objectives.
• Taking a multi-channel approach to campaign management and digital guest journeys.
• Building strong working relationships with our Revenue team to understand forecasts and identify commercial opportunities.
• Owning and managing your media budget to maximise ROI.
• Managing associated support agencies and inspiring them to create their own channel plans.
• Collaborating with brand and product stakeholders to feed into marketing plans.
• Working closely with our Digital Experience Manager to ensure UX best practice is followed.
• Delivering integrated digital journeys and segmented marketing alongside our CRM Manager.
• Using platform insight, industry news and review BI data to recommend strategy.
• Reviewing and recommending improvements for our automation and technology.
• Interacting with our guests in a warm, professional manner.

The kind of person we are looking for:

• You are currently operating in a similar role within a fast-paced lifestyle brand.
• You are well versed and passionate about performance marketing.
• You can demonstrate strong experience of creating and managing integrated digital campaigns.
• You are passionate about creating new ideas and challenge the status quo.
• You are highly organised and adept at managing competing priorities.
• You genuinely care about people and are a natural relationship builder.
• You are a great team player with strong communication skills.
• You are comfortable working in a flexible environment.
• You are highly motivated and possess an immense sense of pride in your work.

What’s in it for you:

• 30 days holiday (including bank holidays) that increases with service.
• Seasonal parties and local social events.
• 50% discount on Food & Beverage, Country Pursuits, Spa and Hair Salon (Mon-Thurs).
• Golf Membership for £50.00 per annum.
• Flexi points into your Perkbox wallet.
• Free ‘pay day’ lunch and monthly drinks offers.
• A generous ‘refer a friend’ scheme.
• Stay with us as a guest at Gleneagles or Gleneagles Townhouse for up to 2 nights per year at £95.00 per night.
• Friends & Family discounted rate of £225 - £275 B&B per night at Gleneagles.
• Discounted rooms and restaurant rates across the wider Ennismore brands.
• Subsidised, single occupancy, en-suite accommodation available on our estate.
• Pension scheme and Life Insurance.
• Employee Assistance Programme.
• Ongoing investment in your personal development.
• Internal career opportunities across a wider range of specialisms and departments.
• Monthly recognition programme.
• Volunteering day every year with a charitable partner of your choice.
• Complimentary access to our staff gym.
• Gleneagles Cycle Scheme.

If you are our next Digital Marketing Manager, please forward your most recent CV to us today!