At a Glance
- Tasks: Manage and optimise paid social campaigns on Meta and TikTok to drive results.
- Company: Join a multi-award-winning digital agency in the heart of Greater Manchester.
- Benefits: Competitive salary, private medical cover, hybrid working, and team socials.
- Other info: Work alongside a talented team in a dynamic, performance-driven environment.
- Why this job: Be part of a fast-growing agency and make a real impact with your skills.
- Qualifications: Experience with high-spend paid social campaigns and strong analytical skills.
The predicted salary is between 40500 - 49500 £ per year.
TGG is a multi-award-winning digital agency based in Altrincham, Greater Manchester that is becoming one of the fastest growing, most talked about companies in the North West. Leading the way as pioneers in the e-commerce and fintech industries, we’re on the lookout for the very best people to join our growing team.
As part of our rapid expansion, we have an exciting opportunity for a sharp, creative Senior Paid Social Executive to join our fast-moving, high-performance team. This role is ideal for someone with strong hands-on experience and a proven track record in Meta and TikTok Ads, looking to take the next step in ownership and performance within a high-growth agency environment.
Responsibilities- Set up, manage and optimise paid social campaigns across Meta (Facebook/Instagram) and TikTok, with opportunities to work on other platforms.
- Launch campaigns, test creative, and optimise daily to drive results from significant budgets.
- Deliver high-quality lead generation campaigns for insurance, legal, and SaaS clients, and scale eCommerce brands in beauty and wellness.
- Test funnels, audiences, and creative to continuously improve performance.
- Analyse performance data and take an analytical, results-driven approach to optimisation.
- Collaborate closely with our in-house creative, UGC/production, and analytics teams to ensure campaigns perform at their best.
- Stay up to date with paid social trends, platform updates, and new ad formats.
- Experience managing high-spend paid social campaigns, particularly across Meta and TikTok.
- Strong optimisation skills and an analytical approach to performance.
- Confidence working with data, testing funnels, audiences, and creative.
- Agency or in-house experience in a performance-driven environment.
- Comfortable in a hands-on, execution-focused role in a fast-paced environment with daily targets.
Why This Role
- Work at genuine scale, with up to £250k a day in spend across channels.
- Access to an in-house UGC and production studio to fuel creative testing.
- Join a high-calibre team of 30+ performance marketers, copywriters, and creatives under one roof.
- Be part of one of the UK's fastest growing performance agencies.
- Competitive salary and benefits package (depending on experience).
- Opportunities for personal and professional growth.
- Team socials and training programmes.
- Private Medical cover.
- On-site gym and shower facilities.
- Hybrid working arrangement (4 days in-office, 1 remote).
Senior Paid Social Executive in Manchester employer: The Genius Group (TGG)
The Genius Group (TGG) is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, TGG provides opportunities for professional development and encourages innovative thinking within a supportive team environment. The hybrid work model allows for flexibility, ensuring a healthy work-life balance while being part of a forward-thinking company that values the impact of content on business success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Genius Group (TGG) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Genius Group (TGG) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Genius Group (TGG) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Genius Group (TGG). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Genius Group (TGG). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Genius Group (TGG):Show us that you’ve done your homework! In your application, briefly mention what you admire about The Genius Group (TGG)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Genius Group (TGG)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Genius Group (TGG) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Genius Group (TGG), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
