At a Glance
- Tasks: Lead a creative team to produce captivating content that drives conversions.
- Company: Join a dynamic digital marketing agency focused on innovation and creativity.
- Benefits: Competitive salary, hybrid work, health plan, and pension scheme.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Shape the future of content while making a real impact on business success.
- Qualifications: 4-6 years of content writing experience and proven leadership skills.
We generate leads and sales that create connections, spark conversations, and most importantly, conversions. We do it with the most creative, captivating and catchy written content you will see online today.
This is an exciting opportunity for a sharp, creative and experienced content leader to take the reins of our content team. We move fast and we work digitally, with tools like Google Docs, Monday.com, Slack and Figma at the heart of how we plan, draft, review and deliver. If you like to scribble first ideas on paper, great, but the real work happens online.
This is a leadership role. You will not just write brilliant content, you will build a team that does, set the standards they work to, and own the impact that content has on the business.
About The Role
As our Senior Content Writer, you will lead on:
- Lead, manage and develop a team of writers, coaching them to sharpen their craft and consistently do their best work.
- Set clear KPIs, track performance against them, and get the best possible output from the team.
- Present the team's performance, direction and the real impact of its work to leadership, backed by data.
- Be proactive in setting new processes, briefs and standards that make the team faster, sharper and more consistent.
- Own the people side of the team: performance management, resource requests and pay reviews, with consistent follow-through.
- Forecast team capacity and project timelines proactively to spot and prevent bottlenecks before they happen.
Paid Media & Conversion (our top priority)
- Write paid media content that converts: ad copy, landing pages and campaign messaging engineered to drive clicks and high-intent leads.
- Master the hook: scroll-stopping openers and direct-response copy built to win attention in the first second and turn it into action.
- Run a high-volume creative engine, producing and testing many ad variations to scale spend and learn what works fastest.
- Partner with designers in Figma so the written hook and the visual hook work as one.
- Improve conversion rates across our websites with sharper, clearer and more persuasive copy.
- Strengthen our brand on blogs and social media.
- Turn partial leads into full leads through clever email, SMS and direct mail campaigns.
- Win back lapsed audiences with content that earns a response.
- Plan, write and edit high-quality content across websites, blogs, social media, email, ads and whitepapers.
- Develop content strategies that align with brand voice, campaign objectives and commercial goals.
- Proactively spot gaps and opportunities to improve campaigns and the wider business with great content.
- Use AI to supercharge the team's performance, data and results.
- Encourage the team to work collaboratively and to use AI effectively as part of their everyday workflow.
SEO & Performance
- Create SEO-optimised content using keyword research, competitor analysis and industry trends.
- Monitor content performance and adjust strategy to improve engagement and conversion.
Quality Control
- Proofread and edit copy for accuracy, grammar, tone and style.
- Maintain brand guidelines and messaging consistency across all platforms.
Skills & Qualifications
- 4 to 6 years of content writing experience, preferable in a digital marketing agency or similar environment.
- Proven experience leading or managing writers, with a talent for coaching, motivating and getting the best out of a team.
- A track record in paid media content, with results to show for it.
- Direct-response expertise: you understand hooks, openers and the psychology of stopping the scroll, and you write to win the click.
- Comfortable in a high-volume, test-and-learn environment, ready to ship and refine many variations to scale ad spend.
- Proven ability to write for diverse industries and audiences, with the finance and tech sectors being a plus.
- Strong portfolio demonstrating expertise in both long-form and short-form content.
- Comfortable with data: able to read performance, draw conclusions and present them clearly.
- Excellent understanding of SEO, content marketing, and digital trends.
- Confident, effective use of AI tools, and keen to help others get value from them.
- Proactive and process-minded, spotting opportunities and putting structure in place without being asked.
- Ability to manage multiple projects and meet tight deadlines.
- Creativity with a strategic mindset, balancing storytelling with data-driven insights.
What We Can Offer You
- Salary: £42,000 to £45,000 per annum (dependent on experience)
- Company pension scheme
- Company health plan
- Hybrid working arrangement (4 days in office, 1 remote)
- Work in a fast-paced, creative environment
Senior Content Writer in Manchester employer: The Genius Group (TGG)
Join a dynamic and innovative team as a Senior Content Writer, where your leadership will shape the future of our content strategy. We offer a vibrant work culture that thrives on creativity and collaboration, with opportunities for professional growth and development in a fast-paced digital environment. Enjoy a competitive salary, a hybrid working arrangement, and the chance to make a significant impact on our brand's success while working alongside talented professionals in a supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Writer in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Genius Group (TGG) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Genius Group (TGG) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Genius Group (TGG) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Genius Group (TGG). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Content Writer in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Genius Group (TGG). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Genius Group (TGG):Show us that you’ve done your homework! In your application, briefly mention what you admire about The Genius Group (TGG)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Genius Group (TGG)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Genius Group (TGG) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Genius Group (TGG), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
