At a Glance
- Tasks: Lead and scale TikTok Ads campaigns for diverse agency clients.
- Company: Join a fast-growing performance marketing agency with a dynamic culture.
- Benefits: Earn up to £55,000 plus bonuses, with flexible working hours.
- Other info: Collaborate across various industries and enjoy clear career progression.
- Why this job: Take ownership of TikTok strategy and build a dedicated team.
- Qualifications: 6+ years in Paid Media with proven TikTok Ads expertise.
The predicted salary is between 42000 - 66000 £ per year.
The Genius Group is a fast-growing performance marketing agency group. We’re hiring a Senior Paid Media Manager / Performance Marketing Lead (TikTok Ads) to own and scale TikTok paid social campaigns for agency clients across finance, claims, e-commerce, and SaaS, while building and leading a dedicated TikTok paid media team. This role is ideal for an agency-side Paid Media Manager, Performance Marketing Manager, Paid Social Manager, or Media Buyer with deep TikTok Ads expertise and experience running high-volume lead generation and user acquisition campaigns.
📍Altrincham | 4 days in office + 1 day remote | Flexible working hours 💷Up to £55,000 + yearly bonus
Responsibilities
- Own and scale TikTok Ads / Paid Social campaigns for multiple agency clients
- Manage Clients with £1,000,000+ per month in TikTok media spend
- Deliver high-volume lead generation and user acquisition
- Optimise across CPA, ROAS, volume, lead quality, and LTV
- Analyse full-funnel and post-conversion performance data
- Define TikTok paid media and creative strategy at account and portfolio level
- Collaborate with creative, data, and performance teams
- Stay current on TikTok Ads trends, formats, and algorithm updates
- Build, lead, and mentor a specialist TikTok paid media team
Requirements
- 6+ years’ experience in Paid Media, Performance Marketing, Paid Social, or Growth Marketing
- Agency-side experience required
- Proven experience managing TikTok Ads at scale
- Background in high-volume lead generation or user acquisition
- Experience handling multiple client accounts and stakeholders
- Strong analytical, commercial, and optimisation skills
- Confident operating as senior agency Paid Media leader
Why This Role
- Senior agency-side TikTok leadership role
- Ownership of TikTok Ads strategy and execution
- Opportunity to build and lead a TikTok-specific paid media team
- Work across finance, claims, e-commerce, and SaaS clients
- Up to £55k + bonus with clear progression
Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham employer: The Genius Group (TGG)
The Genius Group (TGG) is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, TGG provides opportunities for professional development and encourages innovative thinking within a supportive team environment. The hybrid work model allows for flexibility, ensuring a healthy work-life balance while being part of a forward-thinking company that values the impact of content on business success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Genius Group (TGG) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Genius Group (TGG) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Genius Group (TGG) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Genius Group (TGG). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Genius Group (TGG). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Genius Group (TGG):Show us that you’ve done your homework! In your application, briefly mention what you admire about The Genius Group (TGG)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Genius Group (TGG)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Genius Group (TGG) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Genius Group (TGG), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
