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- Tasks: Lead and scale TikTok Ads campaigns for diverse agency clients.
- Company: Join a fast-growing performance marketing agency with a dynamic culture.
- Benefits: Earn up to £55,000 plus bonuses, with flexible working hours.
- Why this job: Take ownership of TikTok strategy and build a dedicated team.
- Qualifications: 6+ years in Paid Media with proven TikTok Ads expertise.
- Other info: Collaborate across various industries and enjoy clear career progression.
The predicted salary is between 42000 - 66000 £ per year.
The Genius Group is a fast-growing performance marketing agency group. We’re hiring a Senior Paid Media Manager / Performance Marketing Lead (TikTok Ads) to own and scale TikTok paid social campaigns for agency clients across finance, claims, e-commerce, and SaaS, while building and leading a dedicated TikTok paid media team. This role is ideal for an agency-side Paid Media Manager, Performance Marketing Manager, Paid Social Manager, or Media Buyer with deep TikTok Ads expertise and experience running high-volume lead generation and user acquisition campaigns.
📍Altrincham | 4 days in office + 1 day remote | Flexible working hours 💷Up to £55,000 + yearly bonus
Responsibilities- Own and scale TikTok Ads / Paid Social campaigns for multiple agency clients
- Manage Clients with £1,000,000+ per month in TikTok media spend
- Deliver high-volume lead generation and user acquisition
- Optimise across CPA, ROAS, volume, lead quality, and LTV
- Analyse full-funnel and post-conversion performance data
- Define TikTok paid media and creative strategy at account and portfolio level
- Collaborate with creative, data, and performance teams
- Stay current on TikTok Ads trends, formats, and algorithm updates
- Build, lead, and mentor a specialist TikTok paid media team
- 6+ years’ experience in Paid Media, Performance Marketing, Paid Social, or Growth Marketing
- Agency-side experience required
- Proven experience managing TikTok Ads at scale
- Background in high-volume lead generation or user acquisition
- Experience handling multiple client accounts and stakeholders
- Strong analytical, commercial, and optimisation skills
- Confident operating as senior agency Paid Media leader
- Senior agency-side TikTok leadership role
- Ownership of TikTok Ads strategy and execution
- Opportunity to build and lead a TikTok-specific paid media team
- Work across finance, claims, e-commerce, and SaaS clients
- Up to £55k + bonus with clear progression
Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham employer: The Genius Group (TGG)
Contact Detail:
The Genius Group (TGG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with TikTok Ads. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best TikTok campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on TikTok trends and ad formats. Be ready to discuss how you've optimised campaigns in the past and how you plan to tackle challenges in this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads in Altrincham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience with TikTok Ads and any relevant campaigns you've managed. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and why you’re excited about this role at The Genius Group. Let us know how you can contribute to our TikTok Ads strategy.
Showcase Your Achievements: Don’t just list your responsibilities; show us your successes! Include metrics and results from your previous campaigns, especially those related to lead generation and user acquisition. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at The Genius Group (TGG)
✨Know Your TikTok Ads Inside Out
Make sure you brush up on the latest TikTok Ads trends and formats. Be ready to discuss specific campaigns you've managed, focusing on lead generation and user acquisition. This will show your deep expertise and understanding of the platform.
✨Showcase Your Analytical Skills
Prepare to talk about how you've optimised campaigns based on CPA, ROAS, and other key metrics. Bring examples of how your analytical approach has led to successful outcomes for clients, especially in high-volume environments.
✨Demonstrate Leadership Experience
Since this role involves building and leading a team, be ready to share your experiences in mentoring or managing others. Highlight any strategies you've used to foster collaboration between creative and performance teams.
✨Prepare Questions About Their Clients
Research The Genius Group's client base and think of insightful questions regarding their approach to different industries like finance and e-commerce. This shows your genuine interest in the role and helps you understand how you can contribute effectively.
