At a Glance
- Tasks: Support and enhance Microsoft Dynamics 365 CRM for a leading optical regulator.
- Company: Join the General Optical Council, promoting high standards in the optical profession.
- Benefits: Competitive salary of £51,593 and commitment to diversity and inclusion.
- Other info: Opportunity for career growth in a supportive and dynamic environment.
- Why this job: Make a real impact in a role that combines tech and public service.
- Qualifications: 3+ years with Dynamics 365 and strong communication skills required.
The predicted salary is between 51593 - 51593 £ per year.
About the GOC
We are the regulator for the optical professions in the UK. We currently register approximately 30,000 optometrists, dispensing opticians, student opticians and optical businesses. Our purpose is to protect the public by promoting high standards of education, conduct and performance amongst opticians.
About the role
The General Optical Council utilises Microsoft Dynamics 365 CRM software (not Business Central/F&O) to manage operations and store operational data. We are looking for an experienced CRM Support Analyst to support the current software, coordinate future enhancements of the application, enhance and deliver reporting and undertake minor configuration/customisation/development work.
Key accountabilities
- Ownership of the Dynamics 365 environment (approx. 60 users) including advising on storage requirements, strategic direction and licencing.
- Provide application support for users including systems training, data queries and other administrative tasks.
- Data management (including data imports/exports), synchronisation and integration with other business applications, systems testing, configuration, troubleshooting and planning enhancements.
- Report data in the predefined structures - modify tables, views, charts, dashboards, SSRS reports and forms.
- Maintain application access rights, security settings, and user privileges.
- Collaborate with developers and third-party vendors to drive successful implementation of enhancements/integrations and maintenance of appropriate service levels.
- Create and update training manuals, policies and procedures, build custom reports, workflows and dashboards as requested.
- Review the MS Dynamics platform and solutions. Identify and address any architectural deficiencies and flag opportunities for improvement.
Essential skills/experience/qualifications
- Minimum of three years working with Microsoft Power Platform including Dynamics CRM 365 (cloud version).
- Experience with Microsoft Dynamics CRM configuration/customisation/development skills including model driven apps, permissions, views and dashboards and power automate flows.
- Must have experience working with sensitive data and have a sound knowledge of GDPR practices.
- Excellent communication skills.
- Excellent external and internal stakeholder management skills.
- Excellent business analyst and problem-solving skills.
- Excellent data analysis, management and reporting skills.
- Experience in user acceptance testing, training, producing guidance documentation and implementation support.
- Experience of other Microsoft Technologies including Azure, SharePoint, Exchange, Teams, Office 365 and other Power Platform/Dynamics 365 related applications (ideally also Microsoft SQL).
- Power Platform, Dashboard, API and SSRs Report development experience.
- Management of different Dynamics user licence types and storage to minimise costs.
Salary: £51,593
Closing date: 11:59pm, Tuesday 04 August 2026
Interview date(s): Week commencing Wednesday 12 August 2026
We are committed to ensuring that in exercising all of our functions we operate in a fair and transparent manner and in a way that is free from discrimination, harassment and victimisation. Within all of our functions, we are committed to promoting equality; valuing diversity; being inclusive; and meeting our equality duties. We will not discriminate on age; disability; gender reassignment; race/ethnicity; religion or belief; gender; sexual orientation; marriage and civil partnership; and pregnancy and maternity.
How to apply
Please click ‘Apply’ now and follow the instructions on our website. Please note we reserve the right to close the role early dependent on number of applications. Please note that your application will only be considered if it includes both CV and a cover letter. The cover letter should be no longer than 2 A4 pages and must demonstrate how you meet the essential criteria of this role.
Dynamics 365 Support Analyst in London employer: The General Optical Council
The General Optical Council (GOC) is an exceptional employer dedicated to fostering a culture of excellence, inclusivity, and professional growth. As a statutory regulator for the optical professions in the UK, we offer our employees the opportunity to make a meaningful impact while enjoying a supportive work environment that prioritises continuous improvement and stakeholder satisfaction. With a focus on employee development and a commitment to high standards, working at GOC means being part of a team that values your contributions and encourages your career progression.
Contact Details:
The General Optical Council Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Dynamics 365 Support Analyst in London
✨Join the IT Consultancy Buzz
Get involved in local or virtual IT consultancy meetups and forums. This is where we can rub shoulders with industry professionals, get insights into what The General Optical Council values, and even spot unadvertised opportunities. Don't miss out on these chances to make a name for ourselves in the IT world!
✨Show Off Your Skills
Create a personal project or case study relevant to the challenges The General Optical Council might face. Use platforms like GitHub or Medium to share your findings. This not only demonstrates our consulting skills but shows a proactive attitude, making us stand out from the crowd when applying for that full-time gig.
✨Leverage LinkedIn for Connections
Follow and engage with the relevant thought leaders and influencers in IT consultancy on LinkedIn. Share insightful content and join discussions to gain visibility. A well-placed comment or shared article could catch the attention of someone at The General Optical Council!
✨Direct Apply to The General Optical Council
Let's not forget to apply directly through the The General Optical Council website! Tailor your application to showcase our understanding of their consulting style and how we can contribute to their projects. A personalised approach can make a huge difference in landing that full-time position!
We think you need these skills to ace Dynamics 365 Support Analyst in London
Some tips for your application 🫡
Showcase Your Problem-Solving Skills:In IT consulting, it's all about problem-solving, so make sure your CV highlights your analytical skills and any relevant projects you've tackled. Mention specific technologies or methodologies you've used to resolve issues or improve processes; this shows you can think critically and deliver results, which is vital for us at The General Optical Council.
Highlight Relevant Certifications:Certifications like ITIL, PMP, or even specific tech stack qualifications can really make you stand out. Make sure to include these in your CV, as they not only demonstrate your expertise but also your commitment to staying current in the field. We love seeing candidates who are proactive about their professional development!
Tailor Your Cover Letter:Your cover letter is your chance to connect personally with us at The General Optical Council. Share stories about your experiences in IT consulting, and how they shaped your desire to join our team. Mention why you’re excited about this particular role, and how you see yourself contributing to our projects.
Keep It Clear and Concise:We're all busy, so make sure your application is easy to read. Use bullet points for key achievements, and don’t overload us with jargon. A clean, professional layout goes a long way. Remember, the clearer your application, the more likely we are to invite you in for an interview!
How to prepare for a job interview at The General Optical Council
✨Brush Up on Your Technical Skills
For an IT consulting role, be ready to demonstrate your technical prowess. You might face questions on systems integration, cloud technologies, or even troubleshooting specific software. If you have experience with tools like AWS, Azure, or even specific programming languages, make sure you can talk about them fluently.
✨Showcase Your Problem-Solving Approach
IT consulting is all about solving problems for clients. Think about how you can illustrate your approach to a past challenge using the STAR method (Situation, Task, Action, Result). It's a great way to show how you tackle complex issues and come up with effective solutions.
✨Know the Business Impact of IT Solutions
When discussing your experiences, focus not just on the tech solutions you implemented, but also on their business impact. Employers want to see that you can connect IT with organisational goals. Prep examples that highlight how your tech contributions improved efficiency or reduced costs for past clients or projects.
✨Prepare for Behavioural Questions
Since IT consulting often involves teamwork and client interactions, expect behavioural questions that assess your interpersonal skills. Be prepared with examples that demonstrate your adaptability, communication skills, and how you handle client feedback. Before the interview, think of situations where you worked closely with clients to create effective IT strategies or changes.
