At a Glance
- Tasks: Lead digital marketing efforts and create engaging content across various channels.
- Company: Join a vibrant hotel brand focused on innovation and guest experience.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with influencers and NGOs to drive impactful campaigns.
- Why this job: Be the voice of a brand and shape its online presence in a dynamic environment.
- Qualifications: 6+ years in marketing with strong communication skills in English, Cantonese, and Mandarin.
The predicted salary is between 45000 - 60000 £ per year.
Senior Marketing Communications Manager / Marketing Communications Manager
Responsibilities
- Focus on digital marketing including but not limited to website, SEO/SEM, e‑mail marketing, display and social media.
- Content creation for all communications channels, including but not limited to press releases, website, social media, e‑mail campaigns and collaterals.
- Develop and execute promotion campaigns for rooms, F&B, catering and wellness through relevant digital and social media channels.
- Grow database and be responsible for proactive online reputation management by monitoring relevant guest comments on travel sites and social media channels.
- Maintain a comprehensive contact list and build good relationships with local, regional and international media, KOLs and online influencers.
- Support and manage public relations activities such as media interviews, shootings and events.
- Manage the development of visual assets, i. e. photography and videography.
- Develop and update hotel collaterals and giveaways as per brand standards and guidelines, monitor inventory and ensure timely replenishment.
- Liaise with external parties for joint promotions and partnerships.
- Explore and liaise with NGOs to implement CSR campaigns.
- Track and evaluate the performance of marketing channels and campaigns.
- Monitor marketing budget to optimise ROI.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital, Advertising or any related discipline.
- Minimum 6 years’ experience in marketing, digital or related professional area.
- Hospitality marketing or digital agency experience highly preferred.
- Exceptional verbal and written communication skills in English, Cantonese and Mandarin.
- Presentable, outgoing and sincere personality to act as the “brand ambassador” for the hotel.
- Creative and strategic thinking with excellent problem‑solving skills.
- Efficient, resilient with a positive working attitude.
- Equal Opportunity Statement
Equal opportunities are extended to all candidates and the information provided will be treated in strict confidence and used for recruitment purposes only.
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Contact Details:
The Fullerton Ocean Park Hotel Hong Kong Recruitment Team
We think you need these skills to ace Senior Marketing Communications Manager / Marketing Communications Manager
Digital Marketing
SEO/SEM
Email Marketing
Content Creation
Social Media Management
Campaign Development
Online Reputation Management
