Sales Consultant in Birmingham

The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage; serving customers more efficiently and cost-effectively.

As a Sales Consultant, you will play a pivotal role at The Fuel Store by proactively driving business growth through outbound prospecting, negotiation and closing new deals. Your primary responsibilities will include opening and converting these opportunities, building strong relationships with potential clients, and engaging in persuasive communication to promote our products and services across fleet management. Your ability to understand client needs, provide tailored solutions, and consistently meet or exceed sales targets will be critical to your success.

• Conducting outbound sales calls with new prospects and identifying customer needs to provide appropriate solutions based on our product portfolio.
• Challenging and influencing decision-makers to move deals forward and close opportunities.
• Turning customer interest into commitment by confidently overcoming objections and securing sales.
• Consistently pushing to exceed targets by capitalising on every opportunity.
• Upselling our product portfolio to maximise sales with new customers where applicable.
• Delivering a first-class client experience to ensure satisfaction and longevity.
• Converting new business opportunities by promoting The Fuel Store brand and clearly communicating our offering.
• Understanding client needs and requirements to deliver tailored solutions.
• Cultivating consultative long-term relationships with clients to foster loyalty and repeat business.
• Building and maintaining a strong pipeline of potential customers from generated leads.
• Utilising our CRM systems to record and track customer interactions.
• Achieving and exceeding KPIs in correlation with business needs.
• Maintaining a high standard within your calls, focusing on compliance and quality checks monthly.
• Displaying a competitive edge and results-driven mindset to outperform competitors in the market.

• At least 2 years’ experience in a Sales role.
• Ability to work to a high volume and manage your own diary effectively.
• The ability to learn quickly and take in complex information.
• Familiarity with CRM systems and sales processes.
• Familiarity with the Oil/Gas/Energy or Fuel industries is preferred but not essential.
• Highly competitive and driven to outperform targets, with a natural hunger for success and a mindset geared toward winning in fast-paced sales environments.
• Great aptitude for overcoming challenges.
• Resilience and ability to focus on the detail but not forget the bigger picture.
• Ability to work hard as an individual but also bring value to the wider team.
• Excellent organisation and time management.
• Be commercially savvy.

• Are genuinely passionate about sales.
• Thrive in a fast-paced, growing business where your ideas and actions directly influence success.
• Are naturally curious, proactive, and love tackling challenges with creativity and energy.
• Want to keep learning, investing in your own development while contributing to the wider Sales team’s growth.
• Want to be part of a forward-thinking, sales-driven team.

Our Culture: TFS are in the simplicity business and we are building a team, who look at the world a little differently. People that look at the needlessly complicated and say ‘that’s nuts’. People that are bold enough to challenge convention. And brilliant enough to actually change it.

• Salary Sacrifice Pension Scheme: After 12 weeks of continuous employment, you will be automatically enrolled into our Pension Scheme.
• Life Assurance: Payable at 3x Basic Salary.
• Health & Wellbeing: You will have access to MediCash upon passing their probation, this will allow you to access healthcare cashback schemes, retail discounts, counselling, for yourself and up to 4 Children.
• Holiday Entitlement: You will be entitled to 26 days annual leave plus all statutory holidays, you increase personal holiday allowance with increased service up to 5 additional days.
• Financial Advice: Access to 1-2-1 financial advisor sessions free of charge.
• Career Progression: We track all employees progression by creating personal development plans, we have an in house L&D Specialist dedicated to help you improve and grow professionally.
• Location: Based in Birmingham City Centre, with panoramic views from the office floor.
• Supporting local charities: We are passionate about giving back to the local community and supporting charities as much as we can.

If you think that you could add value here at The Fuel Store, please apply. Equally, if you think your experience only meets part of the requirements, apply anyway! We’d love to review your application and if successful arrange a chat with you to find out if you could be the next Fueller!

We are also an equal opportunity employer and value diversity across the business. All applicants will be considered for employment without attention to ethnicity, race, religion, sexual orientation, gender identity, sex, family or parental status, neuro diversity or disability status, marital status, veteran status and national origin.