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- Tasks: Design and scale partnerships to drive leads, revenue, and brand exposure.
- Company: Progressive Birmingham-based business revolutionising the fuel industry.
- Benefits: Competitive salary, bonuses, and a dynamic work environment.
- Why this job: Join a mission-driven team and make a real impact in a growing company.
- Qualifications: Experience in partnerships or business development with strong relationship skills.
- Other info: Opportunity for career growth in a fast-paced, innovative setting.
The predicted salary is between 36000 - 60000 £ per year.
The Fuel Store (TFS) is a progressive, Birmingham based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionise the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage; serving customers more efficiently and cost-effectively.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought out package of products with software that enables easy/dynamic/cost optimised fleet management at its core. The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £70m of turnover. It means that the senior management team need to be able to operate at both the strategic and operational level often in the same meeting. The ability to ‘roll up your sleeves’ and deliver your own solutions is a hugely important asset to us.
Over the last 3 years the growth of the business has stalled. Whilst the business is profitable the shareholders are keen that the business returns to a rapid growth phase with improved profitability. A new CEO has been appointed with a strong track record of successful growth and he will lead the twin track approach of organic and inorganic growth.
The Partnerships Manager's role is to design, build, and scale all external partnership channels that generate leads, referrals, revenue, brand exposure, and new product opportunities - effectively acting as the engine that grows The Fuel Store’s partner ecosystem and expands the product portfolio.
Key Responsibilities- Partner & Channel Acquisition: Source and sign new partnerships including referral partners, associations & member bodies, trade groups, commercial alliances, and resellers of our products.
- Partner Management & Growth: Set up onboarding, SLAs, and partnership playbooks; drive relationship performance with consistent reviews; create partner incentive schemes with Commercial / RevOps; ensure partners deliver predictable lead flow and revenue contribution; work with Marketing to produce co-branded campaigns & partner packs.
- Product & Supplier Hunting: Identify new suppliers/products that complement the TFS offering; support Commercial in evaluating product fit, value proposition, pricing, and integration requirements; lead negotiation with suppliers and partner networks.
- Sales Alignment: Ensure partnerships deliver tangible pipeline for Sales & ECM; define referral workflows, distribution rules, and partner tracking in CRM; collaborate with Sales leadership to ensure partner leads convert effectively.
- Commercial & Strategic Contribution: Maintain a partnership scorecard and regular MI; track cost-per-acquisition, channel profitability, and ROI; identify opportunities to scale successful partnerships into channels.
- Number of new partners signed & activated.
- Volume of partner-sourced leads and customers.
- Revenue contribution from partner channels.
- ROI per partner/channel.
- Number & quality of new suppliers/products added to portfolio.
- Growth in brand reach via associations & alliances.
- Experience in partnerships, business development, channel sales or commercial alliances.
- Proven ability to source, negotiate, and close partnership agreements.
- Strong relationship building skills with external partners and associations.
- Ability to generate measurable outputs (leads, referrals, revenue) from channels.
- Solid commercial judgement for assessing partner and product opportunities.
- Organised and capable of managing multiple partnership pipelines simultaneously.
- Strong communication skills and confident external representation.
- Ability to collaborate with Sales, Marketing, and Commercial to activate partnerships.
- Experience with co-marketing or joint campaigns desirable.
- Understanding of channel economics, ROI, and performance tracking.
- Self-driven, proactive, and comfortable operating with autonomy.
- Experience in fleet, financial services, telecoms, or related sectors desirable.
- Type of Opportunity: Permanent, Full Time.
- Salary: £50k base + company bonus and benefits.
- Location: Birmingham, (4 days a week expected in the office).
- Reports to: Managing Director.
Partnerships Manager in Birmingham employer: The Fuel Store
Contact Detail:
The Fuel Store Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnerships Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out on LinkedIn. The more connections you make, the better your chances of landing that Partnerships Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, highlight your experience in partnerships and business development. Share specific examples of how you've successfully built relationships and generated leads. We want to see that you can deliver results!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like The Fuel Store, and express your interest in working with them. A well-timed email can make all the difference and show that you’re genuinely interested in their mission.
✨Tip Number 4
Utilise our website! Apply through StudySmarter to streamline your application process. We’ve got resources and tips to help you stand out, so take advantage of everything we offer to boost your chances of landing that dream job.
We think you need these skills to ace Partnerships Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Partnerships Manager role. Highlight your experience in partnerships, business development, and any relevant achievements that align with TFS's mission. We want to see how you can contribute to our growth!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles where you've successfully sourced or managed partnerships. This will help us understand how you can roll up your sleeves and deliver solutions.
Be Clear and Concise: Keep your application clear and to the point. We appreciate straightforward communication, so avoid jargon and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can effectively communicate with external partners!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the TFS team!
How to prepare for a job interview at The Fuel Store
✨Know Your Partnerships Inside Out
Before the interview, dive deep into understanding the types of partnerships The Fuel Store is looking to build. Familiarise yourself with their current partners and think about how you can add value. This shows that you're not just interested in the role but are genuinely invested in the company's growth.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've successfully led. Be ready to discuss your approach to closing deals and how you’ve built relationships with partners. This will demonstrate your ability to source and sign new partnerships effectively.
✨Bring Data to the Table
Since the role focuses on generating measurable outputs, come prepared with metrics from your previous roles. Discuss how you tracked ROI, cost-per-acquisition, and other key performance indicators. This will highlight your analytical skills and commercial judgement.
✨Be Ready to Roll Up Your Sleeves
The Fuel Store values a hands-on approach. Prepare to discuss instances where you’ve taken initiative and delivered solutions independently. This will resonate well with their need for someone who can operate at both strategic and operational levels.
