At a Glance
- Tasks: Drive marketing strategies and manage campaigns across digital channels.
- Company: Join The Fuel Store, a fast-growing tech company transforming fuel management.
- Benefits: Enjoy 26 days annual leave, life assurance, and personal development opportunities.
- Other info: Collaborative culture with a focus on career progression and community support.
- Why this job: Be part of a team that challenges the status quo and drives business growth.
- Qualifications: Experience in generalist marketing roles and strong project management skills.
The predicted salary is between 36000 - 60000 £ per year.
Birmingham (4 days per week in office - Friday from home)
About The Fuel Store
The Fuel Store is a fast-growing Birmingham-based business using technology to transform the fuel and fleet management sector. We provide fuel and related solutions to the transportation industry, helping businesses improve efficiency, reduce costs and increase profitability. Over the past 10 years, we've grown organically into a company generating £80m+ turnover with a team of around 50 colleagues. Our next phase of growth will combine organic expansion with new technology and product innovation.
We're now looking for a Marketing Manager to join our team and drive the day-to-day delivery of our marketing strategy.
The Role
As Marketing Manager, you will work closely with the Head of Marketing to execute campaigns and coordinate marketing activity across digital channels, content, CRM and sales enablement. This is a hands-on generalist marketing role for someone who enjoys working across multiple channels, managing campaigns end-to-end and keeping projects moving at pace. You'll act as the operational engine of the marketing function — ensuring campaigns, content and reporting are delivered effectively and aligned with business goals.
Key Responsibilities:
- Digital Marketing & Campaign Delivery
- Deliver digital acquisition and Account-Based Marketing (ABM) campaigns
- Prepare audience lists and campaign inputs for agency partners
- Track campaign performance including CPL, engagement and pipeline signals
- Work closely with Sales and Account Management teams to act on marketing insights
- Paid Media, SEO & Website Management
- Manage day-to-day relationship with marketing agency
- Maintain marketing assets across digital channels
- Oversee landing page updates, website content and SEO improvements
- Monitor search terms, keyword performance and optimisation opportunities
- Content & Creative
- Manage freelance writers and agency partners
- Brief and review blogs, social content and website updates
- Source insights from across the business to create valuable content
- Ensure content is on-brand, accurate and commercially relevant
- Build and optimise email nurture campaigns
- Maintain sales collateral including case studies and presentations
- Ensure the sales team has up-to-date materials and messaging
- CRM & Reporting
- Maintain CRM data quality and segmentation
- Manage campaign lists and contact records
- Produce performance dashboards and marketing reports
- Marketing Operations
- Coordinate marketing schedules and priorities
- Ensure clear communication between internal teams and agencies
- Keep projects organised and stakeholders informed of progress
About You:
We're looking for a proactive, organised and commercially minded marketer who enjoys working across multiple projects.
- Experience in a generalist marketing role
- Strong organisational and project management skills
- Excellent written communication and content skills
- Experience with CRM systems, email marketing platforms and digital channels
- Ability to manage multiple campaigns simultaneously
Personal Qualities
- Self-starter with strong ownership and initiative
- Curious about how marketing drives business growth
- Comfortable working with internal stakeholders and agency partners
- Thrives in a fast-paced, growing business
Why Join The Fuel Store?
We're building a team that challenges the status quo and simplifies complex problems.
What We Offer
- Life assurance (3x salary)
- 26 days annual leave + bank holidays
- Free financial advice sessions
- Personal development and career progression plans
- Opportunity to support local charities
Our Culture
We want The Fuel Store to be a place where everyone feels they belong. We value collaboration, curiosity and people who are willing to challenge convention and improve how things are done.
Apply Now
The Fuel Store is an equal opportunities employer and welcomes applications from all backgrounds.
Marketing Manager in Birmingham employer: The Fuel Store
The Fuel Store is an exceptional employer located in Birmingham, offering a dynamic work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide comprehensive personal development plans, generous annual leave, and unique benefits such as life assurance and financial advice sessions. Join us to be part of a forward-thinking team that values your contributions and encourages you to challenge the status quo while making a meaningful impact in the fuel and fleet management sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching The Fuel Store and its marketing strategies. Tailor your answers to show how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at The Fuel Store.
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing, campaign management, and any relevant tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to The Fuel Store's growth. Be sure to mention specific projects or achievements that demonstrate your capabilities.
Showcase Your Communication Skills:Since excellent written communication is key for this role, make sure your application is clear, concise, and free of errors. We appreciate well-structured content that reflects your ability to communicate effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at The Fuel Store
✨Know Your Stuff
Before the interview, dive deep into The Fuel Store's mission and recent projects. Familiarise yourself with their marketing strategies and how they leverage technology in the fuel and fleet management sector. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role in digital acquisition, ABM, or content creation. Use metrics to demonstrate your impact, like engagement rates or cost per lead, to illustrate how you can drive results for The Fuel Store.
✨Be Ready to Collaborate
Since the role involves working closely with sales and account management teams, be prepared to discuss how you’ve successfully collaborated with different departments in the past. Share examples of how you’ve used insights from various teams to enhance marketing efforts and ensure alignment with business goals.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing challenges or how they measure success in their campaigns. This not only shows your enthusiasm but also gives you valuable insights into their operations and culture.
