Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive organic visibility and traffic through SEO strategies in a fast-paced eCommerce environment.
- Company: The Fragrance Shop, the UK's leading independent fragrance retailer since 1994.
- Benefits: Flexible working, generous staff discounts, and strong career development opportunities.
- Why this job: Join a dynamic team and make a real impact on our digital presence.
- Qualifications: Experience in SEO, strong analytical skills, and familiarity with GA4 and SEO tools.
- Other info: Modern office with excellent transport links and a collaborative culture.
The predicted salary is between 28800 - 43200 £ per year.
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase over 130 fragrance brands across more than 220 UK stores and online at www.thefragranceshop.co.uk.
We’re continuing to grow and are looking for an SEO Executive to join our expanding Digital team and help drive organic visibility, traffic and revenue across key trading moments throughout the year.
OverviewThe role: We’re looking for an SEO Executive to support and execute our organic search strategy across technical SEO, on-page optimisation and content. This role is ideal for someone who is data-led, commercially minded and excited by working in a fast-paced eCommerce environment with strong seasonal peaks.
You’ll work closely with Ecommerce, Paid Media, CRO and Development teams to ensure SEO best practice is embedded across the site and aligned with wider digital objectives.
What you’ll be doing- Execute day-to-day SEO activity across technical, content and on-page optimisation.
- Conduct keyword research to identify growth opportunities across categories, PLPs and PDPs.
- Optimise metadata, headings, internal linking and site structure to improve rankings and CTR.
- Support seasonal and promotional moments (e.g. Christmas, Valentine’s, Black Friday) with SEO-led landing pages.
- Monitor organic performance using GA4, Google Search Console and SEO tools.
- Identify and support fixes for technical SEO issues including crawl errors, indexation and Core Web Vitals.
- Work with Content and Creative teams to ensure SEO best practice is built into briefs.
- Support reporting on key KPIs including organic traffic, rankings, CTR and revenue contribution.
- Keep up to date with algorithm updates and SEO best practice.
Due to the specific skills and experience required, we will only be able to progress candidates who meet the essential criteria below:
- Previous experience in an SEO role (in-house or agency-side).
- Strong understanding of SEO fundamentals, including technical and on-page SEO.
- Experience working with GA4 and Google Search Console.
- Confident using SEO tools such as Ahrefs, SEMrush or Screaming Frog.
- Strong analytical skills with the ability to turn data into actionable insight.
- Excellent attention to detail and organisational skills.
- Experience in retail or eCommerce is highly desirable.
- Flexible working scheme including WFH allowance, duvet days and flexible hours.
- Modern Trafford Park office with excellent transport links and free parking.
- Generous staff discount on a wide range of fragrances.
- Strong development and progression opportunities within a fast-growing digital team.
SEO Executive in Stretford employer: The Fragrance Shop
Contact Detail:
The Fragrance Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Executive in Stretford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or a portfolio that highlights your SEO expertise. This could be a blog, a case study, or even a mini SEO audit of a website. It’s a great way to demonstrate your knowledge and passion.
✨Tip Number 3
Prepare for interviews by brushing up on common SEO questions and trends. Be ready to discuss your previous experiences and how you’ve tackled challenges in SEO. Confidence is key, so practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how you can contribute to our digital goals and make an impact.
We think you need these skills to ace SEO Executive in Stretford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Executive role. Highlight your previous experience in SEO, especially any work with technical and on-page optimisation. We want to see how your skills align with what we're looking for!
Showcase Your Data Skills: Since this role is all about being data-led, don’t forget to showcase your analytical skills. Mention any tools you've used like GA4 or Google Search Console, and how you've turned data into actionable insights in your past roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about the role and how you can contribute to our digital team. Make it personal and let your passion for SEO come through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at The Fragrance Shop!
How to prepare for a job interview at The Fragrance Shop
✨Know Your SEO Basics
Make sure you brush up on your SEO fundamentals before the interview. Understand technical SEO, on-page optimisation, and how to use tools like GA4 and Google Search Console. Being able to discuss these topics confidently will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to drive SEO strategies in your previous roles. Bring examples of how you've turned insights from analytics into actionable plans. This will highlight your ability to contribute to their organic search strategy effectively.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific SEO challenges, such as fixing crawl errors or optimising for seasonal peaks. Think through some scenarios beforehand so you can articulate your thought process clearly during the interview.
✨Align with Their Goals
Research The Fragrance Shop and understand their brand and target audience. Be prepared to discuss how your skills can help them achieve their digital objectives, especially around key trading moments like Christmas and Black Friday. This shows that you're not just interested in the role, but also in their success.
