Social Media & Influencer Lead (Interim)

Social Media & Influencer Lead (Interim) – The Fragrance Shop

We are seeking an ambitious and creative Social Media & Influencer Lead to shape the future of The Fragrance Shop’s social presence. This interim role blends content leadership, influencer/creator partnerships, and team management to bring brand storytelling, cultural relevance, and data-driven insight to life.

What you’ll do

• Lead the social & influencer strategy: Define and execute an innovative approach across organic and boosted channels: Meta, TikTok, Pinterest, YouTube, LinkedIn, X (and beyond).
• Champion content excellence: Own the content vision, ensuring everything produced is high-quality, scroll-stopping, and aligned with brand storytelling goals.
• Put creators at the heart: Build and nurture long-term relationships with creators and influencers, making them a central pillar of our social strategy. Ensure partnerships feel authentic, on-brand and drive commercial and cultural impact.
• Manage and inspire a team of experts: Lead social channel specialists and influencer managers, ensuring clarity of roles, growth opportunities and future-proofed structures.
• Shape cross-channel narratives: Partner with CRM, Creative, PR, Campaigns, B&M, and Retail teams to tell a consistent and differentiated brand story across every customer touchpoint.
• Drive conversations & community: Lead the team in creating two-way engagement and creator-led dialogue, leveraging the right tools and platforms to respond in real-time to trends and consumer needs.
• Boosted & performance alignment: Collaborate with the Performance Marketing team to integrate paid and organic strategies, maximising reach, ROI and measurable brand outcomes.
• Set best practice & governance: Implement clear content and influencer guidelines, workflows, and tone-of-voice standards to ensure quality and consistency across all stakeholders.
• Analyse & optimise: Deliver reporting that tracks reach, engagement, share of voice, influencer impact, and ROI, spotting white space and growth opportunities for the brand.
• Deliver partner commitments: Work with brand partners and the trade team to ensure agreed content and influencer activity is creatively executed, tracked and reported.

What you’ll bring

• Bachelor’s degree (Marketing, Digital, PR, Journalism or related) or equivalent experience.
• 5+ years in social media, content, or influencer marketing, with a proven track record of building brand presence and communities across multiple platforms.
• Demonstrated experience in leading teams of channel experts and driving creator/influencer marketing as a core channel.
• A strong creative mindset with the ability to brief, evaluate, and push content to be innovative, culturally relevant, and scroll-stopping.
• Commercial acumen and experience linking content and influencer strategies to measurable outcomes (brand growth, engagement, ROI).
• Excellent relationship-building skills – internally, with creators, and with brand partners

How to apply

Simply upload your CV via our careers page.

EEO statement

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.