At a Glance
- Tasks: Join us as a Marketing Executive to shape our fragrance brand through social media, campaigns, and influencer partnerships.
- Company: The Fragrance Shop is a leading UK fragrance retailer, known for its innovative subscription service, Scentaddict.
- Benefits: Enjoy a creative work environment, flexible hours, and opportunities for personal growth in the beauty industry.
- Other info: This full-time role is based in Manchester, offering a chance to work with exciting brands and influencers.
- Why this job: Be part of a vibrant team that values creativity and community engagement while making an impact in the fragrance world.
- Qualifications: Minimum 2 years in marketing or social media, with a passion for beauty and strong content creation skills.
The predicted salary is between 24000 - 36000 £ per year.
Join to apply for the Scentaddict Marketing Executive role at The Fragrance Shop
Join to apply for the Scentaddict Marketing Executive role at The Fragrance Shop
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As the Scentaddict Marketing Executive, you will support the growth of one of the most exciting fragrance subscription brands in the UK. This role blends creativity with commercial focus, covering social media management, influencer marketing, brand campaigns, content creation, and event activation. You’ll be a key player in shaping the Scentaddict brand story— developing trend-led content, executing marketing campaigns, and building strong creator partnerships to engage and expand our customer community.
KEY RESPONSIBILITIES:
Customer Insight & Brand Positioning
- Develop a deep understanding of the Scentaddict customer profile, including demographics, psychographics, preferences, and purchasing behavior within the fragrance subscription market.
- Monitor and analyze customer feedback, reviews, and community conversations to identify evolving needs, motivations, and pain points.
- Use customer insights to inform marketing messaging, content tone, and campaign positioning to ensure the brand resonates authentically with target audiences.
- Support brand positioning initiatives by highlighting Scentaddict’s unique value proposition—affordable, curated, and convenient access to premium fragrances through a subscription model.
- Collaborate with customer service and data teams to integrate customer journey insights into marketing strategies, ensuring consistency from discovery through subscription and retention.
- Champion the Scentaddict community culture by identifying key customer segments such as fragrance novices, enthusiasts, and gift buyers, tailoring engagement approaches accordingly.
- Keep abreast of industry trends and competitor positioning to maintain Scentaddict’s competitive edge and innovative appeal in the fragrance subscription space.
Social Media & Content Creation:
- Manage daily social media activity across platforms including Instagram, TikTok, and YouTube Shorts.
- Create, curate, and schedule engaging and on-brand content across social channels.
- Develop and maintain a monthly content calendar aligned with brand campaigns and seasonal activations.
- Monitor trends, culture, and competitor activity to produce timely and relevant content.
- Respond to comments, DMs, and community queries to foster engagement and loyalty.
Influencer Marketing & PR:
- Identify and engage relevant influencers and creators for collaborations, gifting, and campaigns.
- Coordinate influencer briefing, content tracking, and performance reporting.
- Support influencer seeding programmes and work with the PR team to align on joint campaigns.
- Assist in the creation of press materials and build ongoing relationships with media and content partners.
Campaigns & Brand Activations:
- Assist in planning and executing integrated brand campaigns that build awareness and drive subscriptions.
- Brief and manage creative assets for digital, social, and influencer campaigns.
- Collaborate with internal teams to ensure brand consistency across all touchpoints.
- Support planning and delivery of pop-ups, sampling activities, and brand collaborations
Analytics & Reporting:
- Analyse social, influencer, and campaign performance, reporting on key metrics and identifying areas for improvement.
- Produce monthly reports on social growth, engagement, and campaign ROI.
- Work closely with internal departments such as digital, trading, customer service, and design to ensure Scentaddict is effectively represented across channels.
- Stay informed on industry trends, competitor activity, and emerging platforms to drive innovation and keep the brand ahead of the curve.
SKILLS & COMPETENCIES:
- Minimum 2 years’ experience in marketing, social media, influencer management, or events—ideally in beauty, fashion, or lifestyle.
- Strong understanding of social platforms (Instagram, TikTok, YouTube Shorts) and content best practices.
- Confident copywriter with a creative mindset and trend awareness.
- Experience with influencer sourcing, briefing, and campaign execution.
- Skilled in content creation and basic editing using tools such as Final Cut Pro, Canva, or Adobe Suite.
- Analytical and data-driven with reporting experience.
- Highly organised, self-motivated, and comfortable working in a fast-paced environment.
- Passionate about fragrance, creativity, and delivering a standout customer experience.
KEY OBJECTIVES & DELIVERABLES
OBJECTIVES:
Subscription Acquisition & Retention
Deliver quarterly campaigns that directly drive subscription sign-ups with a target of x% increase in new subscribers per quarter, while contributing to initiatives that reduce churn and support x% improvement in retention rate YoY.
Influencer Events & Brand Funding
Plan and execute 4 influencer events annually, each with co-funded brand support and partnerships, aiming to secure minimum x brand partners per event and reach a combined audience of x+ per activation.
PR & Press Coverage
Support PR activity that achieves at least 1 piece of tier 1 media coverage each month (e.g. beauty/fashion press, online or print) and 3–5 creator features or mentions per month.
Social Media Growth & Engagement
Grow Scentaddict\'s Instagram and TikTok audience by x% per quarter, and improve engagement rates by x% YoY across key platforms through creative content and community interaction.
WEEKLY DELIVERABLES:
- Content Planning & Scheduling: Maintain and update the rolling social calendar, plan upcoming posts and liaise with the design/content team as needed.
- Community Engagement: Respond to DMs and comments, engage with relevant creators and followers to build authentic relationships.
- Influencer Communication: Reach out to influencers for seeding, collaborations, or feedback. Track responses and maintain CRM.
- Performance Check-In: Review key metrics on Monday mornings to understand what’s working and inform upcoming content.
- Campaign Support: Work with the wider marketing team to execute deliverables for ongoing or upcoming campaigns.
- Trend Spotting: Monitor competitor activity, cultural trends, and emerging formats. Share weekly insights or reactive content opportunities.
- Internal Updates: Attend weekly marketing meetings with campaign updates, metrics, and upcoming plans.
Seniority level
Seniority level
Associate
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Retail
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#J-18808-LjbffrScentaddict Marketing Executive in Stretford employer: The Fragrance Shop
The Fragrance Shop is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Manchester. As a Scentaddict Marketing Executive, you'll enjoy opportunities for professional growth while working on innovative campaigns that engage a passionate community of fragrance lovers. With a focus on employee development and a commitment to inclusivity, The Fragrance Shop provides a rewarding environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Scentaddict Marketing Executive in Stretford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Fragrance Shop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Fragrance Shop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Fragrance Shop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Fragrance Shop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Scentaddict Marketing Executive in Stretford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Fragrance Shop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Fragrance Shop:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Fragrance Shop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Fragrance Shop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Fragrance Shop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Fragrance Shop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
