At a Glance
- Tasks: Lead media campaigns and manage brand partnerships to drive commercial growth.
- Company: The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Flexible working, onsite gym, generous discounts, and career development opportunities.
- Other info: Dynamic work environment with a focus on collaboration and creativity.
- Why this job: Join a vibrant team and make an impact in the beauty industry.
- Qualifications: Experience in trade marketing, strong project management, and analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer.
Our aim is to make mainstream and luxury fragrances affordable and accessible to all.
We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www. thefragranceshop. co. uk.
We are expanding and are looking for a
Senior Media Manager to join the team and be part of a growing and vibrant brand.
Why you’ll love working here
- Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
- Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
- No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
- Generous staff discounts on a wide range of fabulous fragrances
- Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
- Job Purpose
The Senior Media Manager is responsible for delivering The Fragrance Shop’s Trade Partnerships & Retail Media strategy through best-in-class campaign execution, partner management, and commercial performance.
Acting as the key link between strategy and execution, this role ensures that brand partner investment is effectively planned, delivered, and optimised across digital and in-store channels to maximise ROI.
You will play a critical role in driving commercial growth, enhancing partner relationships, and embedding consistent, high-quality campaign delivery across the business.
Key Responsibilities
- 1. Trade Partnerships & Partner Management
- Build and maintain strong day-to-day relationships with key brand partners
- Lead campaign planning conversations and translate partner objectives into executable plans
- Support the TFS Media Director in delivering partner commitments and media plans
- 2. Retail Media Campaign Delivery
- Own the end-to-end execution of retail media campaigns across digital and in-store channels
- Ensure all brand-funded activity is delivered on time, on brief, and to the highest standard
- Collaborate cross-functionally (Digital, Marketing, Retail, Logistics) to deliver integrated campaigns
- 3. Commercial Performance & Revenue Growth
- Manage campaign budgets and ensure full utilisation and reconciliation of partner investment
- Identify opportunities to grow partner spend and improve commercial returns
- Support delivery of the Retail Media commercial plan
- Own campaign performance tracking and ROI reporting
- Deliver clear, insight-led post-campaign analysis to partners and internal stakeholders
- Continuously optimise campaigns based on performance data and learnings
- 5. Planning & Operations
- Own and maintain the retail media activity calendar, ensuring alignment with commercial priorities
- Support seasonal, quarterly, and annual campaign planning cycles
- Drive consistency in processes, tools, and ways of working
- Line manage and support development of the TFS Media Executive
- Provide clear direction on campaign execution and priorities
- Contribute to building a high-performing, collaborative team culture
- Key Performance Indicators (KPIs)
- Commercial Performance
- Growth in Trade partner investment (Yo Y / seasonal uplift)
- Delivery of Retail Media revenue targets (£ / % vs plan)
- 100% of partner budgets fully utilised and reconciled
- Campaign Delivery
- 100% of campaigns delivered on time and on brief
- Campaign execution quality (internal stakeholder feedback)
- Measurable ROI on brand-funded campaigns
- Produce post-activity analysis and recommendations to allow data driven decision making for future activations.
- Partner Management
- Retention and repeat investment from key partners
- Growth in number of active trade partnerships
- Operational Excellence
- Accuracy and maintenance of campaign calendars and trackers
- Efficiency improvements in processes and delivery timelines
- Team Development
- Performance and progression of direct reports
- Contribution to team culture and ways of working
Skills and Experience
- Proven experience in Trade Marketing, Retail Media or Commercial roles
- Strong campaign and project management skills
- Commercial acumen with experience managing budgets and ROI
- Excellent stakeholder and partner management skills
- Strong analytical capability and reporting experience
- Highly organised with strong attention to detail
- Experience in retail, beauty, or FMCG environments
- Exposure to retail media networks or media sales
- Experience working with brand-funded marketing campaigns
- Degree in Business, Marketing, or related field
What You Bring
- A strong commercial and delivery-focused mindset
- Ability to balance multiple priorities in a fast-paced environment
- Proactive approach to problem solving and optimisation
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone.
If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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Senior Media Manager in Manchester employer: The Fragrance Shop
The Fragrance Shop in Manchester is an excellent employer, offering a vibrant working environment that fosters creativity and collaboration. With flexible working arrangements and access to training in CRM platforms, employees are empowered to grow within a dynamic marketing team, making it a rewarding place for those seeking meaningful career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Fragrance Shop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Fragrance Shop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Fragrance Shop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Fragrance Shop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Fragrance Shop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Fragrance Shop:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Fragrance Shop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Fragrance Shop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Fragrance Shop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Fragrance Shop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
