At a Glance
- Tasks: Lead performance marketing strategies to drive customer growth and optimise digital channels.
- Company: The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Flexible working, onsite gym, generous discounts, and excellent career progression.
- Other info: Dynamic office environment in Trafford Park with great transport links.
- Why this job: Join a vibrant team and shape the future of fragrance retail with innovative marketing.
- Qualifications: Proven experience in performance marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer.
Our aim is to make mainstream and luxury fragrances affordable and accessible to all.
We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www. thefragranceshop. co. uk.
We are expanding and are looking for a
Head of Performance Marketing to join the team and be part of a growing and vibrant brand.
Why you’ll love working here
- Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
- Vibrant state‑of‑the‑art office, conveniently located in Trafford Park with great transport links and free onsite parking
- No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
- Generous staff discounts on a wide range of fabulous fragrances
- Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
Job Role
The Head of Performance Marketing is a commercially driven leader responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels.
This senior role owns the performance marketing strategy, media planning, and channel mix optimisation — with a relentless focus on profitability, forecasting accuracy, and new customer growth.
Working closely with analytics and brand teams, the Head of Performance Marketing will develop data‑led, full‑funnel marketing strategies to engage the right audiences, drive ROI, and attribute both online and offline outcomes, including retail footfall.
KEY RESPONSIBILITIES
- Own the end‑to‑end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, You Tube, and SEO, ensuring optimal channel mix and investment.
- Deliver customer acquisition and revenue targets with clear ROI/ROAS and CPA benchmarks across all digital channels.
- Forecast traffic, spend, revenue, and contribution margin to support financial planning and strategic trade decisions.
- Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
- Lead upper‑funnel strategies (awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
- Deeply understand the digital customer: segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
- Work in partnership with the analytics and data science teams to improve multi‑touch attribution, footfall measurement, and performance insights across all channels (including retail).
- Collaborate with brand, CRM, e Commerce, and merchandising teams to ensure integrated messaging and timing across all campaigns.
- Drive innovation in media strategy through test‑and‑learn programs, new channel exploration, and automation.
- Manage external media, SEO, and affiliate agencies to high performance standards, including negotiating contracts and holding them accountable for KPIs.
- Lead, coach, and develop an in‑house team of digital channel specialists, building a culture of performance, insight, and continuous improvement.
- Keep abreast of platform changes, audience behaviours, competitor activity, and retail media trends to stay ahead of the curve.
- KEY SKILLS & COMPETENCIES
- Proven experience in leading commercially driven performance marketing functions, ideally in retail, with ownership of £10m+ media budgets.
- Exceptional understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
- Strong forecasting, budgeting, and profit accountability — focused on improving channel contribution and efficiency.
- Mastery of paid media platforms (Google Ads, Meta, Tik Tok, You Tube, programmatic DSPs), SEO, and affiliate networks.
- Deep experience in attribution modelling, GA4, Looker Studio, and partnering with analytics teams to drive data‑led decisions.
- Strong grasp of upper‑funnel media and its role in building long‑term growth and customer pipelines.
- Experience with footfall attribution models and bridging digital activity to offline retail impact.
- Excellent leadership and stakeholder management skills, with a track record of developing teams and agency partnerships.
- Highly commercial, analytical, and results‑focused, with a bias for action and experimentation.
- Retail, beauty, or omnichannel marketing experience is highly advantageous.
- KEY OBJECTIVES & DELIVERABLES
- Key Objectives
- Drive profitable new customer growth across all digital channels.
- Improve ROI and marketing effectiveness through forecasting and optimisation.
- Deliver channel‑level profitability and growth while aligning with wider commercial targets.
- Attribute and influence both online and offline (retail) outcomes through data and insight.
- Build and lead a high‑performing, insights‑driven marketing team.
- Monthly performance dashboards, with ROI/ROAS, new customer volumes, and margin impact.
- Forecasts for traffic, revenue, CAC, and marketing contribution to total sales (online & in‑store).
- Media plans and channel strategies with clear KPIs and testing roadmaps.
- Attribution and footfall impact reporting developed in partnership with analytics.
- Quarterly team development and capability plans.
- Agency scorecards and optimisation reports.
Where will I be based?
Fragrance Quarters, Trafford Park, Manchester.
How to apply
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail!
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone.
If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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Head of Performance Marketing in Manchester employer: The Fragrance Shop
The Fragrance Shop in Manchester is an excellent employer, offering a vibrant working environment that fosters creativity and collaboration. With flexible working arrangements and access to training in CRM platforms, employees are empowered to grow within a dynamic marketing team, making it a rewarding place for those seeking meaningful career development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Fragrance Shop and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Fragrance Shop are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Fragrance Shop on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Fragrance Shop. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Fragrance Shop. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Fragrance Shop:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Fragrance Shop’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Fragrance Shop
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Fragrance Shop will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Fragrance Shop, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
