The Event and Brand Activations Executive supports the planning and delivery of campaigns, in-store events, and experiential activations that drive brand awareness and engagement. This execution-focused role manages coordination, logistics, supplier relationships, and post-event reporting, ensuring activations deliver measurable impact while consistently representing the brand.
Key Responsibilities
- Plan, coordinate, and deliver brand activations, in-store events, and experiential campaigns.
- Manage all operational aspects, including logistics, suppliers, timelines, and budgets.
- Negotiate supplier contracts, maintain relationships, and build a preferred supplier network.
- Support brand partnerships, sponsorships, and collaborative campaigns.
- Produce post-activation reports, track KPIs, and provide insights to improve future campaigns.
- Contribute creative ideas for new activations and ensure brand consistency across all touchpoints.
- Support PR, media, and marketing initiatives as needed.
- Highly organised with strong project and event management skills.
- Creative, proactive, and able to generate fresh activation ideas.
- Strong communicator with confidence liaising with internal teams, suppliers, and partners.
- Commercially aware, capable of managing budgets, negotiating costs, and achieving efficiencies.
- PR and media savvy, with experience supporting press and promotional activities.
- Analytical, able to extract insights from campaign and event data.
- Adaptable, problem-solving mindset in fast-paced environments.
- Collaborative team player and brand ambassador, ensuring consistent messaging.
- Deliver 100% of planned activations/events on time, within budget, and achieving KPIs.
- Launch one new activation or experiential concept per quarter with measurable ROI and 10% YOY engagement growth.
- Identify and propose 2–3 significant brand partnerships or sponsorship opportunities per quarter.
- Produce post-activation reports for all events, including spend analysis, KPIs, and recommendations for improvement.
- Develop and implement processes or toolkits that improve activation efficiency by 50%.
- Maintain ≥95% positive stakeholder feedback on collaboration, communication, and delivery.
- Ensure all communications and activations fully adhere to brand guidelines.
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Event and Brand Activations Executive in Manchester employer: The Fragrance Shop
The Fragrance Shop is an exceptional employer that prioritises employee development and a vibrant work culture, making it an ideal place for those passionate about retail and customer service. With a focus on coaching and inspiring team members, employees benefit from growth opportunities and a supportive environment that values collaboration and innovation. Located in the UK, our stores offer a dynamic atmosphere where you can thrive while contributing to a brand dedicated to excellence in fragrance retail.
