Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing strategies to drive customer acquisition and digital growth.
- Company: The Fragrance Shop is a leading retailer in the beauty industry, focused on delivering exceptional customer experiences.
- Benefits: Enjoy a full-time role with opportunities for professional development and a dynamic work environment.
- Why this job: Join a passionate team and make a real impact on marketing strategies in a vibrant retail setting.
- Qualifications: Proven experience in performance marketing, ideally in retail, with strong analytical and leadership skills.
- Other info: This mid-senior level position offers a chance to innovate and lead a high-performing marketing team.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Head of Performance Marketing role at The Fragrance Shop
Join to apply for the Head of Performance Marketing role at The Fragrance Shop
Get AI-powered advice on this job and more exclusive features.
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Continue with Google Continue with Google
Direct message the job poster from The Fragrance Shop
The Head of Performance Marketing is a commercially driven leader responsible for delivering customer acquisition, digital growth, and profit improvement across all paid and organic digital channels. This senior role owns the performance marketing strategy, media planning, and channel mix optimisation — with a relentless focus on profitability, forecasting accuracy, and new customer growth. Working closely with analytics and brand teams, the Head of Performance Marketing will develop data-led, full-funnel marketing strategies to engage the right audiences, drive ROI, and attribute both online and offline outcomes, including retail footfall.
KEY RESPONSIBILITIES
- Own the end-to-end performance marketing strategy, including paid search, paid social, affiliates, programmatic, display, YouTube, and SEO, ensuring optimal channel mix and investment.
- Deliver customer acquisition and revenue targets with clear ROI/ROAS and CPA benchmarks across all digital channels.
- Forecast traffic, spend, revenue, and contribution margin to support financial planning and strategic trade decisions.
- Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling.
- Lead upper-funnel strategies (awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives.
- Deeply understand the digital customer: segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies.
- Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels (including retail).
- Collaborate with brand, CRM, eCommerce, and merchandising teams to ensure integrated messaging and timing across all campaigns.
- Drive innovation in media strategy through test-and-learn programs, new channel exploration, and automation.
- Manage external media, SEO, and affiliate agencies to high performance standards, including negotiating contracts and holding them accountable for KPIs.
- Lead, coach, and develop an in-house team of digital channel specialists, building a culture of performance, insight, and continuous improvement.
- Keep abreast of platform changes, audience behaviours, competitor activity, and retail media trends to stay ahead of the curve.
KEY SKILLS & COMPETENCIES
- Proven experience in leading commercially driven performance marketing functions, ideally in retail, with ownership of £10m+ media budgets.
- Exceptional understanding of acquisition metrics, media mix modelling, and digital customer behaviour.
- Strong forecasting, budgeting, and profit accountability — focused on improving channel contribution and efficiency.
- Mastery of paid media platforms (Google Ads, Meta, TikTok, YouTube, programmatic DSPs), SEO, and affiliate networks.
- Deep experience in attribution modelling, GA4, Looker Studio, and partnering with analytics teams to drive data-led decisions.
- Strong grasp of upper-funnel media and its role in building long-term growth and customer pipelines.
- Experience with footfall attribution models and bridging digital activity to offline retail impact.
- Excellent leadership and stakeholder management skills, with a track record of developing teams and agency partnerships.
- Highly commercial, analytical, and results-focused, with a bias for action and experimentation.
- Retail, beauty, or omnichannel marketing experience is highly advantageous.
KEY OBJECTIVES & DELIVERABLES
Key Objectives
- Drive profitable new customer growth across all digital channels.
- Improve ROI and marketing effectiveness through forecasting and optimisation.
- Deliver channel-level profitability and growth while aligning with wider commercial targets.
- Attribute and influence both online and offline (retail) outcomes through data and insight.
- Build and lead a high-performing, insights-driven marketing team.
- Monthly performance dashboards, with ROI/ROAS, new customer volumes, and margin impact.
- Forecasts for traffic, revenue, CAC, and marketing contribution to total sales (online & in-store).
- Media plans and channel strategies with clear KPIs and testing roadmaps.
- Attribution and footfall impact reporting developed in partnership with analytics.
- Quarterly team development and capability plans.
- Agency scorecards and optimisation reports.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Advertising
-
Industries
Retail
Referrals increase your chances of interviewing at The Fragrance Shop by 2x
Sign in to set job alerts for “Head of Performance” roles.
Continue with Google Continue with Google
Continue with Google Continue with Google
Manchester, England, United Kingdom 1 week ago
Manchester, England, United Kingdom 1 week ago
Manchester Area, United Kingdom 1 week ago
Manchester, England, United Kingdom 4 weeks ago
Salford, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 3 weeks ago
Manchester, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 1 month ago
Manchester Area, United Kingdom 1 week ago
Manchester Area, United Kingdom 6 hours ago
Manchester Area, United Kingdom 1 week ago
Manchester, England, United Kingdom 3 days ago
Manchester, England, United Kingdom 1 month ago
Manchester Area, United Kingdom 1 day ago
Manchester, England, United Kingdom 1 day ago
Head of Digital – maternity cover (12 months)
Manchester Area, United Kingdom 2 days ago
North West, England, United Kingdom 6 hours ago
Manchester, England, United Kingdom 2 weeks ago
Manchester, England, United Kingdom 1 week ago
Head of Business Unit – Operations & Finance
Nether Alderley, England, United Kingdom 2 weeks ago
Sale, England, United Kingdom 6 hours ago
Stockport, England, United Kingdom 6 days ago
Head of Sales – Growth Expert for Fast Scaling Martech SaaS
Project Director – Performance & Reporting
Manchester, England, United Kingdom 2 weeks ago
Bolton, England, United Kingdom 3 days ago
Head of Sales – Growth Expert for Fast Scaling Martech SaaS
Manchester, England, United Kingdom 3 weeks ago
Manchester Area, United Kingdom 2 days ago
Venue Operations and Maintenance Director
Manchester, England, United Kingdom 1 week ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Head of Performance Marketing employer: The Fragrance Shop
Contact Detail:
The Fragrance Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in retail. Understanding how to leverage platforms like Google Ads and Meta effectively will give you an edge in discussions during interviews.
✨Tip Number 2
Prepare to discuss your experience with data-led decision-making. Be ready to share specific examples of how you've used analytics to drive marketing strategies and improve ROI in previous roles.
✨Tip Number 3
Showcase your leadership skills by highlighting any experience you have in managing teams or collaborating with cross-functional departments. This role requires strong stakeholder management, so be prepared to discuss how you've successfully led projects.
✨Tip Number 4
Research The Fragrance Shop's current marketing strategies and campaigns. Being knowledgeable about their brand and demonstrating how your skills can enhance their performance marketing efforts will make a strong impression.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in retail. Focus on quantifiable achievements, such as revenue growth or successful campaign metrics, to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your skills align with the role at The Fragrance Shop. Mention specific strategies you've implemented in the past that relate to customer acquisition and digital growth.
Showcase Analytical Skills: Given the data-driven nature of the role, emphasise your experience with analytics tools like GA4 and Looker Studio. Provide examples of how you've used data to inform marketing strategies and improve ROI.
Highlight Leadership Experience: As this is a senior position, it's crucial to showcase your leadership skills. Discuss your experience in managing teams, developing talent, and collaborating with cross-functional departments to achieve marketing goals.
How to prepare for a job interview at The Fragrance Shop
✨Showcase Your Data-Driven Mindset
As the Head of Performance Marketing, you'll need to demonstrate a strong understanding of data-led strategies. Be prepared to discuss specific examples of how you've used analytics to drive marketing decisions and improve ROI in previous roles.
✨Understand the Full-Funnel Approach
Make sure you can articulate your experience with upper-funnel strategies that build awareness and consideration. Discuss how these strategies align with customer acquisition and retention efforts, showcasing your ability to think holistically about the customer journey.
✨Prepare for Technical Questions
Expect questions about your proficiency with various paid media platforms and tools like Google Ads, GA4, and Looker Studio. Brush up on your knowledge of attribution modelling and be ready to explain how you've applied these concepts in real-world scenarios.
✨Demonstrate Leadership Skills
This role requires strong leadership capabilities. Prepare to share examples of how you've developed teams and managed agency partnerships. Highlight your approach to fostering a culture of performance and continuous improvement within your team.
