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- Tasks: Lead subscriber growth strategy and drive retention for a leading fragrance subscription platform.
- Company: Join Scentaddict, the UK's top fragrance subscription service with exciting expansion plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: This is a pivotal role with excellent career advancement potential.
- Why this job: Be at the forefront of a growing brand and make a real impact on its success.
- Qualifications: Experience in growth strategy, data analysis, and cross-functional collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Reports to: Digital Director
Location: Manchester, Trafford Park Office
About Scentaddict: Scentaddict is the UK's leading fragrance subscription platform, part of The Fragrance Shop group. Every month, subscribers receive a curated designer fragrance sample — chosen by them, delivered to their door. With a growing subscriber base and ambitious plans for expansion, we are now looking for a commercially minded, data-driven growth leader to own and drive the Scentaddict strategy.
The Role: This is a newly created, pivotal role at the heart of Scentaddict's next phase of growth. As Head of Growth — Subscription, you will own the full subscriber growth and retention strategy, acting as the primary stakeholder feeding directly into the Digital Director. You will work cross-functionally across digital marketing, technology and store teams — translating data and insight into clear strategies that drive subscriber acquisition and improve retention.
Key Responsibilities:
- Own and drive the end-to-end Scentaddict subscriber growth strategy.
- Set clear KPIs for acquisition, retention, lapsed recovery and LTV.
Head of Growth — Subscription employer: The Fragrance Shop
Contact Detail:
The Fragrance Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth — Subscription
✨Tip Number 1
Network like a pro! Reach out to people in the fragrance and subscription industry on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching Scentaddict's growth strategies and recent developments. Show us that you’re not just interested in the role but also passionate about our mission and how you can contribute to it.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with driving subscriber growth and retention. We want to hear how you can turn data into actionable strategies that will help us expand our subscriber base.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Scentaddict team.
We think you need these skills to ace Head of Growth — Subscription
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the fragrance industry and subscription models shine through. We want to see that you’re genuinely excited about the role and how you can contribute to Scentaddict's growth.
Be Data-Driven: Since this role is all about growth and retention, make sure to highlight your experience with data analysis. We love numbers, so share specific examples of how you've used data to drive successful strategies in previous roles.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to Scentaddict and the Head of Growth position. We want to see how your skills and experiences align with our goals and values.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team during the process.
How to prepare for a job interview at The Fragrance Shop
✨Know Your Numbers
As a Head of Growth, you'll need to be data-driven. Brush up on key metrics related to subscriber growth, retention rates, and customer lifetime value. Be ready to discuss how you've used data in past roles to drive growth.
✨Understand the Brand
Familiarise yourself with Scentaddict's offerings and unique selling points. Show that you understand their subscription model and can articulate how you would enhance it. This will demonstrate your genuine interest in the company.
✨Cross-Functional Collaboration
Since the role involves working with various teams, prepare examples of how you've successfully collaborated across departments in previous positions. Highlight your ability to translate insights into actionable strategies that benefit the whole organisation.
✨Set Clear KPIs
Be prepared to discuss how you would set and measure KPIs for acquisition and retention. Think about specific strategies you've implemented before and how they could apply to Scentaddict's growth strategy. This shows you're ready to hit the ground running.