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- Tasks: Lead our E-commerce strategy, manage daily site performance, and drive digital innovation.
- Company: The Fragrance Shop is the UK's top independent fragrance retailer with a growing digital presence.
- Benefits: Enjoy free gym access, generous staff discounts, and a vibrant workplace culture.
- Why this job: Be part of an exciting digital growth phase and shape the future of online shopping.
- Qualifications: Experience in E-commerce trading, especially with Shopify, and strong data analysis skills required.
- Other info: Join a diverse team committed to inclusivity and personal development.
The predicted salary is between 36000 - 60000 £ per year.
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. With over 220 stores nationwide and a fast-growing digital presence, we make luxury and mainstream fragrances accessible to all. As we enter a major phase of digital growth — including the launch of a brand-new Shopify site and international E-commerce expansion — we’re looking for a commercially sharp, data-driven E-commerce Manager to help shape the future of our online business.
Why You’ll Love Working Here
- Vibrant, modern HQ in Trafford Park with free parking and excellent transport links
- Free onsite gym — perfect for pre- or post-work workouts
- Generous staff discounts on a huge range of fragrances
- Collaborative and fast-paced culture with space to own and drive digital initiatives
- Real career progression and development within a growing E-commerce function
The Role
This is a high-impact role in our digital team, responsible for E-commerce trading, customer experience, and digital innovation. You’ll manage the day-to-day performance of our E-commerce site and app — while playing a key role in launching our new Shopify site and international E-commerce presence from a trading and merchandising perspective. You’ll also manage a team of two E-commerce Executives and work closely with both internal teams and external brand suppliers — ensuring online campaigns, content, and product launches are delivered with commercial and operational excellence.
Key Responsibilities:
- Website & Platform Management
- Manage the daily performance and trading of our ecommerce site
- Play a key role in launching the new Shopify platform — contributing to setup, structure, merchandising and onsite journey
- Oversee content updates, campaigns and promotional activity to support brand and sales goals
- Maintain accuracy of product data, pricing, and availability across the site
- Trading & Performance
- Own and execute the ecommerce trading calendar to deliver against KPIs — revenue, AOV, CVR, margin
- Use data tools (GA4, Shopify Analytics, Looker Studio) to make insight-led decisions
- Share brand and category performance reports with internal and external stakeholders
- Support the setup and execution of our international ecommerce rollout
- Manage app content, journeys and promotional execution
- Partner with CRM to drive app engagement, loyalty, and lifecycle value
- Monitor app analytics and implement features to improve retention and conversion
- Customer Experience & Innovation
- Drive continuous improvement of the onsite journey — optimising product presentation, navigation and storytelling
- Champion new fulfilment options and commercial innovations (e.g. same-day delivery, marketplaces)
- Ensure the ecommerce experience reflects The Fragrance Shop’s brand tone and customer expectations
- Cross-Functional Collaboration
- Buying & Merchandising: Align on assortment, pricing, stock availability and brand strategy
- Marketing & CRM: Work closely to activate campaigns, promotions, and content across all customer touchpoints
- Tech & Product: Brief and test onsite improvements; ensure smooth site functionality and performance
- Warehouse & Operations: Collaborate to plan for order volumes, fulfilment innovations, and seasonal peaks
- Brand Suppliers: Act as a key point of contact for brand partners — coordinating campaigns, content, and promotions on a daily basis
- Leadership
- Manage and develop a team of two E-commerce Executives — offering coaching, direction, and hands-on support
- Lead team trading reviews and ensure alignment on performance targets and campaign execution
- Be a core stakeholder in E-commerce strategy — contributing ideas, testing new approaches, and helping set the long-term vision
What You’ll Bring
- Strong E-commerce trading experience — ideally in a retail or consumer product environment
- Hands-on expertise with Shopify — including site trading, content management, and contributing to builds or replatforming projects
- Commercial mindset with experience delivering results across AOV, CVR, margin, bounce rate, and revenue
- Data-literate and confident using tools like GA4, Looker Studio and Shopify Analytics
- Proven ability to work across teams and manage external partners or suppliers
- People leadership experience, with a desire to coach and develop team members
- Detail-oriented, highly organised, and thrives in a fast-paced, collaborative environment
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Ecommerce Manager employer: The Fragrance Shop
Contact Detail:
The Fragrance Shop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with Shopify and its features, as this role heavily involves managing the new Shopify site. Consider exploring online tutorials or forums to deepen your understanding of Shopify's trading and content management functionalities.
✨Tip Number 2
Brush up on your data analysis skills, particularly with tools like GA4 and Looker Studio. Being able to interpret data effectively will be crucial in making insight-led decisions that drive e-commerce performance.
✨Tip Number 3
Network with professionals in the e-commerce sector, especially those who have experience in retail or consumer products. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've successfully managed teams in the past. Highlighting your ability to coach and develop team members will resonate well with the hiring managers at The Fragrance Shop.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, particularly with platforms like Shopify. Emphasise your achievements in trading performance, customer experience, and any leadership roles you've held.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and the fragrance industry. Mention specific projects or experiences that align with the responsibilities of the role, such as managing e-commerce sites or leading teams.
Showcase Data Skills: Since the role requires data-driven decision-making, include examples of how you've used analytics tools like GA4 or Shopify Analytics to improve performance metrics. This will demonstrate your capability to make insight-led decisions.
Highlight Collaborative Experience: The Fragrance Shop values cross-functional collaboration. Share instances where you've successfully worked with marketing, tech, or external partners to achieve common goals, showcasing your teamwork skills.
How to prepare for a job interview at The Fragrance Shop
✨Showcase Your E-commerce Expertise
Make sure to highlight your experience in e-commerce trading, especially with platforms like Shopify. Be prepared to discuss specific examples of how you've improved KPIs such as revenue, AOV, and conversion rates in previous roles.
✨Demonstrate Data Literacy
Since the role requires using tools like GA4 and Looker Studio, come ready to discuss how you've used data to drive decisions. Share insights from past experiences where data analysis led to successful outcomes.
✨Emphasise Cross-Functional Collaboration
The Fragrance Shop values teamwork across various departments. Prepare examples of how you've successfully collaborated with marketing, tech, and operations teams to achieve common goals in your previous positions.
✨Prepare for Leadership Questions
As you'll be managing a team, be ready to discuss your leadership style and experiences. Think of specific instances where you coached or developed team members, and how you handled performance reviews and alignment on targets.
