At a Glance
- Tasks: Drive engagement and retention through innovative CRM strategies and data-driven activities.
- Company: Join The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Enjoy flexible working, onsite gym, generous discounts, and career development opportunities.
- Other info: Work in a state-of-the-art office with great transport links and free parking.
- Why this job: Be part of a vibrant team and make a real impact on customer relationships.
- Qualifications: Experience in CRM and a passion for driving commercial growth.
The predicted salary is between 35000 - 45000 € per year.
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a CRM Manager to join the team and be part of a growing and vibrant brand.
Why you’ll love working here:
- Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
- Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking.
- No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time.
- Generous staff discounts on a wide range of fabulous fragrances.
- Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space.
The role:
As CRM Manager, you are accountable for CRM as a commercial growth channel, driving engagement, retention and repeat purchase through data led, multichannel CRM activity. Working closely with Ecommerce, Digital, Marketing and BI teams, you translate strategy into high performing CRM activity and provide day to day leadership to the CRM Assistant, ensuring high standards of execution, accuracy and commercial impact.
What you’ll be doing:
- Own end to end execution and optimisation of daily CRM activity across all channels.
- Ensure best in class targeting, 121 personalisation, QA and in flight optimisation.
- Translate business priorities into commercially focused CRM activity, supporting growth in membership, subscriptions, app/digital wallet adoption, profile completion and opt in rates.
- Support the Head of CRM in delivering a scalable, always on CRM growth engine.
- Lead brand partnership CRM activity, taking a consultative, insight led approach to align partner goals with CRM strategy and execution.
CRM Manager employer: The Fragrance Shop
The Fragrance Shop is an exceptional employer, offering a vibrant work culture that prioritises work-life balance with flexible working options, including 15 work from home days and duvet days. Located in Trafford Park, our state-of-the-art office features free onsite gym facilities and generous staff discounts on a wide range of fragrances, alongside excellent opportunities for professional growth within a passionate team dedicated to creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your previous CRM successes. We want to see how you’ve driven engagement and retention in past roles, so make sure to highlight those achievements when you get the chance.
✨Tip Number 3
Prepare for the interview by understanding The Fragrance Shop’s brand and values. We love candidates who can demonstrate their knowledge about our products and how they can contribute to our growth as a CRM Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who want to be part of our vibrant team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Manager role. Highlight your experience with data-led strategies and multichannel CRM activities. We want to see how you've driven engagement and retention in previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our growth at The Fragrance Shop. Be sure to mention any relevant achievements that align with our goals.
Showcase Your Data Skills:Since this role is all about data, don’t forget to showcase your analytical skills. Mention any tools or software you’ve used to optimise CRM activities. We love candidates who can turn data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it. Plus, you’ll get to explore more about our vibrant culture while you’re there!
How to prepare for a job interview at The Fragrance Shop
✨Know Your CRM Inside Out
Before the interview, make sure you brush up on your CRM knowledge. Understand the latest trends in customer engagement and retention strategies. Be ready to discuss how you can leverage data to drive commercial growth, as this is a key part of the role.
✨Showcase Your Multichannel Experience
The Fragrance Shop values multichannel CRM activity, so be prepared to share specific examples from your past roles. Talk about how you've successfully executed campaigns across different channels and the impact they had on customer engagement and sales.
✨Demonstrate Leadership Skills
As a CRM Manager, you'll be leading a team. Highlight your leadership experience by discussing how you've guided teams in previous roles. Share examples of how you've ensured high standards of execution and accuracy in CRM activities.
✨Align with Their Values
Research The Fragrance Shop's mission and values. During the interview, express your enthusiasm for making fragrances accessible and affordable. Show that you’re not just looking for a job, but that you genuinely want to contribute to their vibrant brand and culture.
